15 - Matt Verlaque: Humor Around One’s Own Stories
After spending a decade in the fire department, Matt founded UpLaunch in 2016 and was the CEO through its successful acquisition in 2020. After his exit, he partnered with Dan Martell as the COO of SaaS Academy, the largest coaching & training program for B2B SaaS founders in the world. Inside of SaaS Academy, Matt oversees the Growth Accelerator program, where he coaches early stage founders to find product market fit, hone their go-to-market strategies, and make their first few key hires in the business.
Most recently, Matt has utilized his wealth of experience in the world of SaaS businesses to co-author the book “Software as a Science: Unlock Limitless Revenue Growth Without Losing Control”. Outside of his work at SaaS Academy, Matt is a husband, father of three young boys, and spends most of his spare time reading, weightlifting, cycling, and running.
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