April 25, 2019
Using Truth and Transparency to Create Trust in Your Sales
Troy Wallace’s Paradigm Shift
When you are working with a customer, do you focus on making the sale to benefit your needs or are you focusing on how you can best serve the customer’s needs? Troy Wallace talks to us today about how he’s learned from his 23 years in advertising that making that paradigm shift to putting the customer’s needs first changes the entire sales relationship. This episode helps Greg and Dave build their relationship with Troy that started when he attended the Boiling Point Process Live Event in December.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Join the Email List
Listen On
