Your Business Can Win By Being Human
Mark Schaefer Shares Insights From His New Book, Years of Experience and A Look At the Future of Marketing
Our guest today, Mark Schaefer helped us to get our minds around the benefits of putting down some of the technology and finding the value of listening to clients to build strong human connections.
Mark has a fantastic bio, so much so that we broke our typical tradition of guests introducing themselves to take the time to read the highlights. He’s a globally-recognized speaker, educator, business consultant, and author. Mark even shared some of his thoughts on the future of podcasting before telling us about his new book, Marketing Rebellion: The Most Human Company Wins. His latest book highlights the importance of building relationships and listening to your clients. With our close connections and love of the B Corp world, this subject hit home for us in a big way.
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