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All corporations are using social responsibility as part of their brand value but no on within the insurance industry does it like Aviva. They started with the Aviva Community Fund and have now moved on to a new cause, Take Back our Roads. This cause is bigger than simple road safety, its about engagement with many stakeholders to find solutions to problems with road design, traffic flaws, and of course safety. Catherine Brown, VP of Marketing & Social Responsibility explains Aviva's next cause and how they are tackling an issue that is has so many layers to manage before change happens.
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