Podcast First Impressions

Sarah Burke (Voiceover) 00:00:01
Welcome to the podcast, super friends.Five podcast producers from across North America. Get together to discuss podcasting.

Matt Cundill 00:00:13
Podcast, super friends. We're all back together. Bye. Hey, I'm Matt Cundill in Winnipeg, Canada.

Johnny Peterson 00:00:23
I'm Johnny Podcast, streaming from San Diego this month.You go ahead, Catherine.

Catherine O'Brien 00:00:34
I'm Catherine O'Brien. I'm coming into you from here. From Baton Rouge, Louisiana.

David Yas 00:00:39
David Yaz from Boston, Massachusetts, pod 617 dot.com for all your podcast producing needs.

Jon Gay 00:00:46
Jon Gay, aka Jag in Detroit Podcast back this month after a trip to Disney World. Last month.

Catherine O'Brien 00:00:51
That's right.

David Yas 00:00:52
Happiest place on earth.

Matt Cundill 00:00:53
High level meeting with Mickey and Minnie, I gather.

Jon Gay 00:00:57
I'm actually the reason that Agar is back in charge, so I wasn't allowed to say last month. I couldn't have you tell who I was, but I was in some high level meetings making that happen.

Johnny Peterson 00:01:07
It was that. And they needed some microphone recommendations.

Jon Gay 00:01:10
That's exactly it. That's why Bob paycheck's gone. He had the wrong mic.

Matt Cundill 00:01:15
So one of the things that's come up as podcast first impressions, we're going to get into those in a little bit, but we have all sorts of things we gather up over the course of the month. And I think I'll start because I've got my fingers on all the pulse of this set and the other thing. But of course, it's just by reading Dan Meisner in his blog and listening to Pod News that Apple is beginning to tag our episodes. And what does that mean? I don't know. But they're beginning to associate little words into the search and the SEO. So that when you do go to use an Apple product and you go to search a podcast, that some of those keywords are going to be showing up. And what is there for you to do, really, at the other end? I don't think much, because I think it's really just a bunch of bots that are going through and listening to the words and perhaps a description and.

Jon Gay 00:02:04
Coming up with some keywords, a suggestion on what not to do. And this really comes back to something we've hit on in previous episodes. Do not keyword stuff your podcast. Do not try to game we've seen over the last 1015 years. You try to game Google, they will punish you. You try to game Apple, they will punish you. Just do what you're doing. And while I think there's a little bit of a Big Brother aspect to this, the good side of it is it will help podcast discovery, which, for being honest, could use a hand. So I'm actually okay with Apple doing this personally.

David Yas 00:02:34
What you're saying is don't put phony words in there. Just don't put Kim Kardashian in there when your podcast is on accounting. Right, right. I mean, you should put keywords that are appropriate to your podcast in your show description, etcetera. Right.

Johnny Peterson 00:02:48
I wonder if it'll lead to, like if this is obviously this is the first iteration of it I wonder if the next step and if anyone from Apple ends up listening to this someday. Here's a suggestion. We all have access to the Apple podcast Connect. There's that dashboard in there. I wonder if they'll implement sort of a tool where you can go into each individual episode and add in keyword or add in tags yourself, rather than them having to build bots to crawl around and search for them.

Matt Cundill 00:03:13
Yeah. If I worked for Apple, I would say no to you, because all that's going to do is let people go in and put that stuff. I think what they're trying to do is trying to make sure that the words inside the show that we're saying match the description and the title on the outside. So it all makes a nice yeah.

Johnny Peterson 00:03:30
So you're not going into like a business podcast and adding an iPhone X.

Matt Cundill 00:03:34
Ipad Air David just gave away. The game plan is to put Kim Kardashian.

Catherine O'Brien 00:03:41
Everything always comes back to Kim Kardashian.

David Yas 00:03:44
It's just.

Matt Cundill 00:03:48
You had something that you wanted to talk about, and it was something that I wrote down that I can no longer read.

Jon Gay 00:03:55
My Rediscovering, my passion project that I've started last month, which is so I'm a graduate of Syracuse University, and at Syracuse University, there is a completely student run radio station, Wjpz 89, and it is actually celebrating 50 years on Zaire this spring. And that was not my joke. It's a joke that they've been using to brand a reunion bank. And I saw Catherine roll her eyes and actually, the idea came from a friend of mine who went to Hofstra University in Long Island, and they're doing an alumni podcast. He said, Why don't you want to do this for Syracuse? I said sure. So we have a pretty big group of alumni that have done some pretty amazing things in the business. So I'm doing 50 episodes to talk to 50 different alumni from the radio edition, although it might be an ESPN 30 for 30. Michael more than 50. At the rate we're going, where it's a lot of work to do each of these 30 minutes interviews and then edit them all and transcribe the show notes, edit the show notes, write the descriptions, get the video teasers. It is a lot of work, and I do have some help with other Syracuse people on it, but I don't mind the work because it's been a lot of fun. It's been a lot of fun talking to fellow alumni, whether they graduated in 1973 or 2022, and seeing the common threads that we had all working at this little radio station that could and doing and a lot of the same stories from college, whether you're 70 or you're 22. We had an episode where or we're having an episode where they talk about launching the station 75. We have an episode talking about moving the station to FM in the 80s. Did an episode with the general manager from two graduate in 2022 who helped the station through COVID. So a lot of different stories and a lot of common threads, and it's been pretty well received by the alumni as a group. If you know anyone that went to Syracuse, the podcast is called Wjpz at 50. And I'm having a lot of fun doing it. It really kind of refreshing my enthusiasm for podcasting. Good job, Jag. Thank you.

Johnny Peterson 00:05:50
You should trademark J-A-G 50 for 50.

Jon Gay 00:05:53
There we go. Yeah.

Catherine O'Brien 00:05:56
Get it now before 

Matt Cundill 00:05:56
and if you're Watching this for the first time, we are all podcast producers. We make podcasts for people. And David this week has come up with an interesting idea and an interesting concept for inside a company and relationship with your employees.

David Yas 00:06:15
Exactly. Just another way to use a podcast. Podcasts are the Swiss Army knife of media, right? So have a relationship with a guy who owns a company. I guess he probably has about 100 employees, but he wanted to do a podcast that was quarterly just to update his company on stuff going on. And he was sick of doing newsletters. And so why not do this? And so he came into my studio. He brought along three employees from different departments in the company, and he did interviews with them. And then I provided some sort of fun questions. And so it was kind of half fun get to know you and half what is your role in the company. Then he updated people on what's going on in the company. Some things you might not have known about this deal and that deal that they got going on. So just a nice and that podcast is just going to be heard by the 100 people in the company. But they had a blast doing it. And I think just another way podcast can be used that is more fun and more engaging and more compelling than the alternatives.

Matt Cundill 00:07:24
All right, and a little comment here from afar. Sean Web would like to know being a bit of a hair count here.

David Yas 00:07:33
I have hair.

Johnny Peterson 00:07:35
I have beautiful long hair.

David Yas 00:07:36
It's choice, man.

Matt Cundill 00:07:37
I have long bunny fur. I have pet the bunny fur.

Jon Gay 00:07:42
Johnny is the youngest member of the group, so he still has the best hair of all the guys in the group.

Catherine O'Brien 00:07:47
I was going to say don't say of all. Yeah, you see, that kickstaving the beauty there.

Jon Gay 00:07:52
Catherine.

Matt Cundill 00:07:54
For the audio audience, sean wanted to know if Johnny could take off his hat to determine if Katherine is the only one here today with hair. Johnny does have hair. We can confirm. The rest of us are trying.

Jon Gay 00:08:05
Oh, I gave up.

David Yas 00:08:07
We're in podcasting. We're big headphones.

Matt Cundill 00:08:11
All right, I think I got that part out of the way. Do we want to go and move into podcast? First impressions?

David Yas 00:08:17
Let's do it. All right, let's do it.

Matt Cundill 00:08:19
Here's what we're going to do and by the way, who here has seen either the podcast makeover at Podcast s Movement or whatever incarnation they were doing this year, where they changed up the format and shortened it just a little bit.

Jon Gay 00:08:31
Seth Wrestler from Jake as me, does a great job with that.

Matt Cundill 00:08:34
Yeah, absolutely. So we're going to try to replicate that in some scenario, I would say, where we're going to play a little bit of a podcast. We're also going to show a little bit of the artwork and hopefully my computer doesn't crash in the process. And from there we'll listen to a little bit of audio, well, about 60 seconds worth. And then after that, what we'll do is we'll go around the table and just discuss it and see what the thoughts, feelings and impressions are. So the very first podcast we are going to do give me a second here. It's going to be Sacktown. Now, who threw this one forward?

Johnny Peterson 00:09:10
Russell Lowry actually submitted this. So, listeners, if you want us to do these makeovers for you, just let us know. Hit us up on social media, ask us to do it. But thank you, Russell, for actually submitting this one himself.

Matt Cundill 00:09:25
All right, here we go with Sacktown Talks standing by.

Podcast Sample 00:09:34
It's because of climate change that we find ourselves even without climate change, we probably should have found ourselves on this path of renewable energy and trying to make sure that we were providing resources to people that was clean and was good for the environment and reducing carbon emissions. But because of climate change and because of the fact that we see that we're in the sustained drought conditions and wildfires are not just the wildfires of old, these are catastrophic wildfires that are devastating communities and burning up the state that we have to do something that is really bold and aggressive.

Podcast Sample 00:10:22
Hello and welcome to another episode of Sacktown Talks. Today we're glad to be joined by Assemblyman Chris Holden, just finishing up his 10th year and going on to election here for the 11th. Chris, how's it going? Thanks for joining us.

Podcast Sample 00:10:33
It's my pleasure. It's great to be here, certainly. I've had a little bit of a break from Sacramento.

Johnny Peterson 00:10:39
Nicely done, Russell.

Jon Gay 00:10:42
Mike, sound great. The audio quality is very good.

Johnny Peterson 00:10:46
How do you want to go about this math? Do you want us to just like, go we'll start with I want to.

Matt Cundill 00:10:50
Know what Jag thinks about it first.

Jon Gay 00:10:52
I think the sorry to say the mic quality is very good. The audio quality is very good. The music is good. I found the transition to be a little bit jarring where it went from the councilman or the city council member there into the intro only because he had a little bit of a dry delivery and kind of a slower pace, and then it went into the fast music. I'm not sure what the solution is there or maybe it's the more tightly edit the clip to maybe take out some of the pauses in his talking because it seemed a little bit abrupt to me. That's kind of the only minor issue I would have with the clip you played.

Johnny Peterson 00:11:33
I'll tag off of that, Jack. I agree. I think the way that you could fix that is there was a little bit of slower music underneath the intro hook. And so Russell going from that slow intro music into the fast paced one, there is a way that you could mix those together where it sort of transitions over from that slower music and then layer under that fast music, sort of start that a little bit earlier while the guest is still talking in that intro hook. And then jump into maybe when the beat drops, that's when you cut off when he finishes his sentence. And I read into it, but I think the hook was really great. I was definitely interested. He starts off with climate change. It's a huge, really hot topic, something that people are really interested in and people want to learn more about. I, for one, don't know Jack about it, so I was definitely intrigued. So overall, yeah, I agree with Jack. I think it would just be choosing between one or the other. Either pick the slow pace music and stick with that, but switching between those and that hard jump is probably really the only change I would make.

Jon Gay 00:12:37
Can I add one other comment? There's a style of a podcast intro to start, and that was how the show started, where it was at the very beginning of the show that you grabbed.

Matt Cundill 00:12:48
Yes, I'm playing right from the beginning.

Jon Gay 00:12:50
Okay. So there are a lot of podcasts that will start with a clip like a hook, just like Russell to start the show. The other alternative is just start the show with the intro. Maybe that music comes in starts and you don't have the clip at the beginning. If it was a fairly dry clip or again, either short or just eliminated altogether. If you don't have a clip that really grabs you right away, you don't always need to have it. You don't have to be the same every time.

Matt Cundill 00:13:16
I want to have the hook discussion, but I want to hear from Catherine first.

Catherine O'Brien 00:13:19
I agree with what the other super friends have been saying. I'm also going to throw in who is this host we got who the congressional representative was. That was a good intro, but I would love to hear a tagline of something. I want to hear the five word description of what Sacktown Talks is. This is the podcast where we talk about all the issues in California from the people who are the legislators or make it snappier than that. But I wanted to hear just one clear sentence explaining what this show was all about before we went into introducing to the congressional representative who was there. The other thing is from our last super friends. I wanted to talk about art because one of my most influential things that the superfs have done is talk about show art. Now, I like the look of this art, but I feel like you could go to the next level with this. I can see that. I recognize being a former Californian myself, I recognize that's the state capitol building right there in the middle there is a bridge that is not the Golden Gate Bridge. There is a bridge in Old Town Sacramento there. But I feel like the art could be bigger in this space. And really it's a nice distinct brand, but I want it just to go that next level.

Johnny Peterson 00:14:39
Do you think adding more words to it, like maybe in kind of like an arch over the top it says like real Conversations with Representatives from California.

Catherine O'Brien 00:14:48
You mean that tagline that we were just talking about?

Johnny Peterson 00:14:51
Yeah, something like that. Because Sacktown talks. I don't know that it's with technically politicians and that sounds like that's what this podcast is all about. So maybe some kind of extra text there that identifies that.

Matt Cundill 00:15:03
There's an awful lot of white space. I see that there's an awful lot of white space that's not being used. And sometimes I think that it might not hurt. And I'm not sure about this one should maybe put like a small black frame around that or a frame the same color as the Saxon talks. So that because in some the backgrounds of some podcast apps are also white and then you just have an image that gets lost out in the back. Okay, I did want to just talk briefly about hooks. And so they played a hook off the top and I have no idea why we do this or if it's good or bad. I found that one long at 30 seconds as a hook. Hooks to me are the length of attention span, which is eight or 9 seconds. I go back and forth with this all the time. Why do podcasters put hooks at the beginning of the show? I think it's something that NPR used to do and we all just copied it, maybe.

David Yas 00:15:59
I've been using them a lot in shows that I produce and so I do like them. The reason I like them is because it typically comes out of context. But if it's a good that you're calling it a hook, there doesn't seem to be a standard. I call it a teaser quote, but whatever that might be from my journalism anyway, so I love it. If it's compelling, it's absolutely neat. I totally agree with you, Matt. That one was absolutely too long. I do 12 seconds. I have no idea why I picked 12 seconds. I think you can stand a little more seconds and sometimes it's just hard to get a point across in 8 seconds. I try to draw the line at twelve. What I've been doing lately is something that may be a little bit spoonfeeding, but right after the teaser quote plays the next voice, you hear of the host saying, that's Councilman Jim Baker, he's the guest on this edition of Sacktown boom intro music. And so I think the diehard part podcast listeners won't be confused as to what a teaser quote is. They'll kind of recognize it from that style. But a lot of people who want that familiar with podcast, I've had people listen to it and say, was that supposed to be there? It sounded like the show kind of started it sounded like the show kind of started in the middle. So you put the host voice right there and maybe it's both compelling and clear as to what is going on.

Johnny Peterson 00:17:23
Can I make the argument for the longer hook?

Jon Gay 00:17:26
Yes.

Catherine O'Brien 00:17:26
Thank you.

Johnny Peterson 00:17:28
So what sets podcasting apart from places like YouTube or I guess not necessarily YouTube, but like Tik Tok, Instagram, Reels, sort of the shorter form content. Like you said, our attention spans are that of a goldfish. Podcast listeners know that this is long form content. So I think that you can make the argument that a long form hook is required for something that's a long form content. If I'm committing an hour to listen to this podcast, I'm going to be okay with a 45 to 62nd hook to really flesh out a point, because we need 60 minutes to really flesh out what this topic is going to be about.

Matt Cundill 00:18:00
I just think if it's a hook, it better be a good hook, a solid one.

Johnny Peterson 00:18:03
Sure.

Jon Gay 00:18:04
Well, okay.

Catherine O'Brien 00:18:04
But to the audience of that particular podcast, I could see a lot of things would be like pulling people in, climate change, droughts, california is constantly in a drought, state fires, all of those things. And to Johnny's point, I was thinking the difference with podcasting is that you have the freedom to do it all that time. You can use that time and again. It does have to keep a pace. And the first word I wrote down was tone. Like, to me, that hook set the tone. This is going to be a serious conversation about issues that are direct with California. So it worked for me.

Jon Gay 00:18:39
One of the most poignant things I ever heard at a podcast movement convention came from Joel Salciha, who does the stacking. Benjamin's podcast used to be here in Michigan. He put up a slide of a car in a lake and said, does anybody know what this is from? And somebody said, it's the opening of a James Bond movie. He said, think about how every James Bond movie starts. It's a car chase. It's a helicopter over a lake. It's something that grabs you right away. Now, obviously, you may not have something that screams from the mountaintop at every podcast, but you've got to grab somebody quickly. If somebody is stumbling upon your show, chances are it's an Apple or Spotify, they're going to hear the first few seconds of your show. That could be a good, well produced intro piece already pre produced. It could be a really good hook pulled out of the content. It could be either one. It could be some episodes have one and some episodes have the other. It doesn't always have to be the same thing. But the point is if somebody is finding your podcast, chances are they're going to hear the latest episode first and you got to grab them within a few seconds. To Johnny's point about the goldfish, yes to longer form content. But if somebody's deciding whether or not to commit that time to you, then you only have a few seconds to grab them.

Matt Cundill 00:19:48
Alright, somebody deal with that question. On the screen from Sean web it says, may I ask how you handle your teaser hook differently if you are repurposing a video podcast for an audio podcast and I'll get us ready for.

David Yas 00:19:59
The next one, I don't see why it would be too much different.

Johnny Peterson 00:20:02
No, I don't think it would be different Sean. I think it would be the same thing because ideally in the video podcast as well, you want something visual that's going to grab you as well and it's going to be that same hook. So ideally you have that hook in the video podcast and you have the camera set up and then it does your intro and it goes into the video interview and you would just pull the audio from that.

Catherine O'Brien 00:20:23
I would say just to throw in. I think part of the ethos is like get to the good stuff. That's something that I think is really important is you got to get to the good stuff fast. So if you have good stuff, that's really the point there.

David Yas 00:20:36
Maybe it's worth mentioning to maybe sort of close the Shawn's question. If not, spot on. When you put the hook, the teaser quote, whatever you want to call it, I edit those things down vigorously. So that what you're hearing? Yeah, what you're hearing there, you won't hear it verbatim later in the show, it's still there, but I think it's certainly journalistically ethical and just fine as long as you keep the spirit of the thing, really cut it down so you get the real meat of it, the James Bond stuff.

Johnny Peterson 00:21:11
Last comment on this, last comment on the hook for me is if you don't know what to use for your hook, the best thing you can do is a hot take. Something that's controversial that the guest says you can usually find something within 10 seconds. Don't need the context around it. Just throw that hot take in there at the front people and either go, yeah, I totally agree with that, or no, screw this guy, I'm listening to this.

Catherine O'Brien 00:21:31
I'm hate listening.

Jon Gay 00:21:32
Yeah, it's a newspaper headlight. Grab your attention, it's a lead.

David Yas 00:21:36
Yeah, that's right.

Matt Cundill 00:21:37
Johnny, can you introduce this one because I believe I've spoken to the people who are behind this podcast before.

David Yas 00:21:43
Yes.

Johnny Peterson 00:21:44
So this is one of my clients. This is the Peterson's Natural Farms podcast. And Matt, do you want me to give the context behind the show or do we want to listen to it to see if we can get it from the intro?

Matt Cundill 00:21:54
Here we go.

Podcast Sample 00:21:55
Ladies and gentlemen, welcome to the Peterson Farms podcast. We are so excited you're here. We appreciate you joining us and we look forward to sharing these conversations with thought leaders from our industry. They're going to paint a picture from every perspective, consumer, customer, vendor, employee, and peer that I think is going to be super valuable. And we're really excited to share. So thanks for tuning in. Remember, don't tune out and grab life by the bait. Everybody, peterson's faithful. Ladies and gentlemen, I want to introduce you to Judy Cho. She's joining the podcast today to talk about her story. I want all the audience to hear this because it's so valuable. And Judy and I have been talking a lot lately. She was a part of our webinar. I was a guest on her show, and it just means I've got to see her quite a bit lately. So. Hi, Judy. Again, welcome to the show. Thanks for having me. I'm very excited to have you on and I think your episode is releasing soon, so I'm excited. Good. So everybody go. Follow Judy. Go check out her podcast. What's your podcast called? It's nutrition with Judy. Yeah. Too far.

Matt Cundill 00:23:12
75 seconds. I stopped.

David Yas 00:23:15
Strong.

Johnny Peterson 00:23:17
I will be abstaining from the criticism and feedback because it is my client. So, Neil, I'm sorry.

David Yas 00:23:22
Well, I guess I've seized the floor, if that's okay, Matt. But I love the intro. I think it's great. I think the choice of music was brilliant, and I pretty much know by looking at the logo and listening to the intro, I pretty much know what every show is going to be like. It's a down home kind of host who's just the farm guy who's going to talk to people who I take it, or other farmers or food people. The one I might be being nitpicky. They ran the risk of being a little too familiar, him and the guest. And it was compounded by the fact that, oh, you were just on my podcast and now I'm on your podcast. Isn't that great? And I'm still a little unclear as to what Judy does. Maybe I missed it. Maybe it skipped by and did he say his name? Did the host say his name?

Jon Gay 00:24:07
Yeah, he did.

David Yas 00:24:07
He did. Okay.

Jon Gay 00:24:09
I think he did.

David Yas 00:24:11
It might be in the voiceover intro. I'm not sure.

Matt Cundill 00:24:13
I don't think he did.

David Yas 00:24:15
Yeah, I don't think he did either.

Matt Cundill 00:24:17
No. Does it matter? Does it matter?

David Yas 00:24:24
My personal opinion, we need to know every voice that we hear on the podcast. And so we're not just stickier going, well, who is this person? I mean, yes, it's obviously the host, but that's my thought.

Matt Cundill 00:24:35
I like the intro. I like the music and the intro. I think when you bring a guest on, sometimes I just think you need to really convince me why I need to listen to Judy for the next whatever time we're going to be doing this. A lot of people do the LinkedIn bio read. Not that Neil did it there. He did not. He went right for the familiar and the inside, which was fine, too. He gave it a real nice sort of down home feel to it, but still that was a little bit inside. But the people who read the LinkedIn bio stuff, I'm gone agree.

Johnny Peterson 00:25:08
Yeah.

Matt Cundill 00:25:09
And you just got to give me in 30 seconds, give me the reason why I need to listen to this episode with Judy Cho. I will listen to more of this. I do want to know more about Judy, but I need to have that reason given to me right up front.

Catherine O'Brien 00:25:28
First of all, this art to me is very clickable. I think they did a great job. You get a real sense. This plus the intro are just like, I feel like I know this company and these people very, very well. And to Matt's point, there was a little mystery. What I heard was trying to show that, like, hey, Judy and I were hand in hand. We're scratching each other's backs. We've got a lot of things that are overlapping right now. And I'm going to be on her, I'm going to be with her people, her people are going to be with me. But the point is, I wanted to hear more. I'm ready for whatever these two are going to be talking about. And I think the grab Life by the bacon was especially cute and funded.

David Yas 00:26:14
The issue is about perfect. I think I can get an a plus.

Catherine O'Brien 00:26:18
It's a tiny bit long. Like, if I was a regular listener, that might be one of those, like at the 50th time I heard it. I might jump ahead a little bit, but it's again, just to get some more of the good stuff worth mentioning.

Jon Gay 00:26:28
For those listening on the podcast version, the artwork is a fist with a microphone cord wrapped around the hand. And then instead of a microphone, it's bacon. He's holding like, a stack of bacon as a microphone, which I love, I would say. What's really interesting and I'm struggling with this a little bit, is know your audience. Know how your audience is and know how your audience talks. Full disclosure, I'm a northeastern guy. I grew up close to the city, and for me, I found the intro to be a little wordy. Once he got on, introduce his guests, I feel like he went on and he could have tightened that up. That said, if I had grown up on a farm, Maybe I would feel differently. And I'm not trying to cast this person on any one group of people that way, but I think that if that's how he and his audience are and they're just kind of laid back and chatty and that's fine. But for me, as somebody who is more boom, boom, boom, boom, boom, faster, city paced, I found that he could have had word economy and shrunk the intro down when he brought the guest on.

Matt Cundill 00:27:28
Personally, I absolutely love this artwork. I generally turn my nose up at anybody who puts a microphone in the artwork, but I think this is an excellent use of exception. There are exceptions to the rule and this one is definitely one. And I like the I'm even fine with the company logo serving as the letter O and the word protein. I think this is great artwork.

Jon Gay 00:27:51
Worth noting, peterson is spelled differently than Johnny Peterson.

Johnny Peterson 00:27:53
There's no relation, just a fun, happy coincidence.

Matt Cundill 00:27:58
John, I hope you can add something if you like.

Johnny Peterson 00:28:01
Yeah, no, I absolutely love working with Neil, and you guys hit it spot on in terms of the down home friendly. And so to give more of the context, I'll give you exactly what the podcast is about. So Peterson's farms, they make bacon. So essentially you get that right off the bat. So they're bacon manufacturing, packaging and retail company. They sell sort of like subscription boxes online and they're in grocery stores as well. And basically his whole goal for the podcast is to talk to people in different parts of the industry. And from that episode that I put together with Judy, was she's just another sort of food influencer. So that's a big part of the podcast, too. And as for the music that you all liked, I picked that out nice for that one, but yeah, I agree. The artwork is incredible. Neil puts an absolute ton of work in the podcast and he actually has two podcasts. There's another one that he hosts as well that sort of his own personal one, but that is sort of a branded podcast for their company to help drive people sort of to their brand. And I absolutely love working with Neil.

David Yas 00:29:08
He seems like a natural.

Catherine O'Brien 00:29:09
Yeah. And Johnny, can you tell us, just because it's a branded podcast, what is the Call to Action? Can you describe what that's like at.

Johnny Peterson 00:29:16
The Call to Action is go to the website, visit us online. Peterson's Natural Farms.com is sort of the overall goal is to get people to the website because you can buy the food directly from their website.

Catherine O'Brien 00:29:28
Okay, 

Sarah Burke (Voiceover) 00:29:28
the podcast super friends.

Matt Cundill 00:29:35
All right, so here we go again. We're going to be moving on. This one came by suggestion of David, I believe. David?

David Yas 00:29:42
yeah, I won't say too much about it, but I guess I will recuse myself because I'm working with the main guy here. It's called hey. Founded. And it's sort of brand new. And this is a college student, so maybe go a little easy on them, but other than that, enjoy.

Podcast Sample 00:30:01
Hello, everyone. Today I had the chance to speak. With Maria from Uvida Shop, the first and only zero waste store in Boston. Maria has been providing customers with plastic free products since 2019, when she was awarded the entrepreneurship scholarship from, UMass, Boston. Since then, she has successfully scaled an online business and opened two retail storefronts, one in Brookline and the other in the north end of Boston. Maria's mission is incredibly important in the fight against climate change, and I'm really excited to have her on the show. Today's episode was recorded the Boston podcast network. You can reach out to producer Dave if you want to record your own podcast or go on Pod 617. Com. Hello, everyone. My name is Justin Dorado, and welcome to Hayfounded, a show dedicated to providing young entrepreneurs with practical insights into creating and growing their startup project. We feature Boston's premier entrepreneurs and founders to share the nitty gritty details of how they began and grew their venture. This podcast is intended for any individual interested in learning more about startups entrepreneurship or growing their venture. Whether you have never thought about business before or have already built a team and raised funding for your venture, there's something here for everyone. Thank you for tuning in. Maria Thank you.

Matt Cundill 00:31:16
That's 75 seconds.

Johnny Peterson 00:31:19
That was fantastic.

Matt Cundill 00:31:21
And where shall we begin?

Johnny Peterson 00:31:24
I'll start. I think it was really good. It was a different way of moving things. So you have sort of the episode specific intro, then the music, and then the show intro, and that's sort of a different way of doing it. Normally, it's like music, show intro, episode intro, or some kind of combination, but you use sort of a not as often used combination of those three. I was definitely really interested, and I think you hit the target audience perfectly. You mentioned Boston. Boston. Boston. This is clearly like a podcast for Boston Nights, which I think is really cool.

Jon Gay 00:31:58
Bostonians.

Johnny Peterson 00:31:59
Boston.

David Yas 00:31:59
Whatever.

Johnny Peterson 00:32:02
You guys are so full of yourselves.

Jon Gay 00:32:04
We are.

Johnny Peterson 00:32:05
I think some criticism, I would go directly to the artwork. I think having his tagline under he founded is like a Boston entrepreneurs podcast, something like that. So I let people know it's for Bostonites. It's about entrepreneurship, and it's for you.

David Yas 00:32:21
To be clear, he records it at my studio and super nice guy, and I'm rooting for him. I don't actually produce this. Okay.

Johnny Peterson 00:32:30
Can I dive into the audio, then?

David Yas 00:32:31
Yeah.

Johnny Peterson 00:32:37
What's his name again? Justin. Justin. This is awesome, dude. Keep going. I really like the idea you have for the podcast for your producer. Whoever's finalizing the audio, they just got to level it out a little bit. It was just jumping up and down all over the place, and that's a super easy fix. And if that's your only criticism that you're getting from me, then you're well on your way. I think the artwork is really cool. The concept is really cool, and for you to be doing it at such a young age, I think it's awesome. So keep driving, brother.

David Yas 00:33:03
Also, I've asked him this, and I still don't know if I know the answer. Does everyone immediately know what he founded means?

Johnny Peterson 00:33:09
I don't, but it doesn't put me away, right?

David Yas 00:33:14
I mean, I know what the founded part is. It might be a millennial thing, I don't know. But he really tried to find a name that was his own and sort of Google proof, if you will. Like, there's no other podcast called this, so give him points for that, but whatever.

Jon Gay 00:33:31
David, I'm going to make you feel really old. Today's college students aren't millennials, they're Gen Z.

David Yas 00:33:31
 I know he puts in a lot of work into this. So, like I said, I'm rooting for him personally. And I'll tell this Justin, I'll tell you to your face, but a little too long and he talks a little too fast. I think it's like he's so excited to start the show, but otherwise I like what you said, Johnny, because I think he's got the good components in place and Matt's going to show us on the audio.

Matt Cundill 00:34:05
This is absolutely the worst audio experience for anybody who's listening to. So what I did was I just shared the production levels of this particular podcast. So I know Johnny was talking a little bit about leveling it out a little bit. So it seems to peak around minus six, and I think we'd probably like to have this up a little bit higher around minus three. And there's probably some audio magic that I know. Jag and Johnny... 

Johnny Peterson 00:34:26
there's a plugin called Vocal Rider.

Jon Gay 00:34:31
Or Levelator if you're doing that as well, for this podcast. I'll say this, I don't want to sound like a broken record here, but I just felt like it was wordy. And again, I think Justin sounds great and he's got a lot of potential. He's got the it factor that you can't teach. I think the only thing I would suggest is the tweaking of the intro before the music played was very long. I think that could have been trimmed up. I think the intro could be trimmed up a little bit. Word economy. And that will probably back me up on this. They beat that into us when we work in radio, where maybe because I had to learn how to get my thoughts across over 14 seconds of a Katy Perry intro, I don't know. But why say in 30 seconds what you can say in ten or 15 seconds? And I think especially in the beginning where you're trying to get somebody's attention, fewer words is better. That might take some crafting, some self editing, some editing when you write, and then also maybe some editing and post.

Matt Cundill 00:35:28
I really enjoyed, first of all, you're right about the edit factor. Sounds like he's got it and it's just a little bit of practice and it's going to become all second nature to him in the future. We do have another piece of artwork again here that has got a lot of yellow space that can be used more. I know, Johnny, you suggested text, but when you add, I mean, these are 57 by 57 pixels images and so more text can be quite complicated. I mean, I'll give you an example. What we have for our artwork is probably too busy. And so I love the title of this show, even though I don't know what it means. And I would probably take those letters and somehow make them bigger to fit the square. But I certainly understand by the little astronaut in the rocket ship taking off. I think that's what we all really want with the business. So I immediately sort of will go to entrepreneurial or business when I see this. So I like it, I really do.

Catherine O'Brien 00:36:24
Can I throw in my sense here? Just a little counterpoint. The artwork is great to me. I think it really works. I sort of like the clean look of it and just a lot of the yellow seems to be okay in this setting, especially once I heard it. They really fit together, which I really liked. Justin is likable right from his voice. I've worked with speakers before and having that likability, that affable quality, he's really got it right away. I was like, oh, this is an authentic person and a guy who I like and I want to hear the questions that he has to ask them. I really liked this was a strong episode intro and it's a strong show intro. I don't think they should be together. I wanted after that episode intro, that Maria. I wish that had been right there. What I would recommend, I'm going to just give the throughout the recommendation that that show intro be a mid role, convert it into a place where it can be a mid role. Because again, back to that, get to the good stuff fast. We can go right into having we can go into the episode intro, get to Maria right away, and then midway you can take a break and just explain what the show is tweaked a little bit because you already have been doing it halfway through. But I thought this was a great effort.

Matt Cundill 00:37:47
Alright, do you want to move the next one? All right, this one is mine. So I will be shocker try to keep my mouth shut on this one.

Johnny Peterson 00:38:01
But is that a photo of your backyard?

Matt Cundill 00:38:04
It is not. The podcast is called let's take this outside. And here we go.

Podcast Sample 00:38:11
Hi, it's Mary Anne. Just before we start the show, two favors hit the Follow or subscribe button on the podcast app and leave a review. Although if it's less than five stars, we're going to have to take this outside. Let's Take This Outside with Mary Anne Iveson, the podcast where she speaks to athletes, outdoor professionals, and scientists about why they connect with nature. Raised in northern Alberta, near Fort McMurray, tracey Little grew up hunting and foraging with her forester father. First because it was practical. Why spend money at the grocery store when there's perfectly good food growing and available right beside you? Later, she developed an appreciation for the food that tells a story about the place it comes from. That passion for hyperlocal food that evokes a multisensory experience is a driving force behind So Vague, her restaurant in the mountain town of Canmore, Alberta. Please welcome Chef Tracy Little. Tracy. Welcome to let's take this outside. Hi, thank you for having me. We met the last time I was visiting my sister out west. You own and are the chef of the restaurant my sister works at in Canmore.

Matt Cundill 00:39:26
That is 75 seconds. Who would like to begin?

David Yas 00:39:32
I'll start if nobody else wants to. The logo, which obviously podcast listeners can't see, but I like that it's simple. It says, let's take this outside, with kind of most of the square being filled up by an outdoorsy shot. And then the eye is a pine tree. I guess the eye and outside is a pine tree. Anyway, this mostly was great. I don't mind the ask at the very beginning because it was so quick. The joke she makes about we'll take this outside, I think it might get annoying on the 10th listen or something. It was pretty funny. And I pretty much know everything I need to know about this podcast. The audio is great. She's got a great podcast voice. This is super nitpicky, but she sort of introduces the guest twice because the lead in says, please welcome whatever her name is. And then in the live interview, she says welcome and says her name. Again, it's nitpicky, but there you go. That's my thoughts.

Johnny Peterson 00:40:39
Yeah, I'll tag in off that, David. I agree. I think when you do something like that, it's best to kind of just cut out sort of the pleasantries and just jump right into the first question and just x all of that out because that's 1015 seconds that you're saving. And the great thing about this podcast is it flows so well, there's kind of no time to stop, which I guess could be perceived as a negative thing, but there's no time to stop and decide if you want to keep listening to this because it's just moving on to the next thing. So it's keeping the train rolling and I'm continuing to listen. It was really interesting. Again, with David, the audio is great. The music was awesome. I do like to ask as well, that's something we haven't heard in any of these ones that we've listened to. There hasn't been that call to action, and that's something that's really important in podcasting. Is, what do you want me as a listener to do besides actually listen to this? I would consider changing that call to action from leave a review, because I hear that a lot people say leave a review, leave a review. And I think we've all come to the conclusion that doesn't necessarily change someone's mind if they're coming across the podcast, and it doesn't necessarily improve your search ability as a podcast. So maybe you just leave it at the one ask, follow the show, and then now you're saving another 5 seconds and still leave the joke in there. I thought that was great.

Catherine O'Brien 00:41:51
Yeah, I felt like the personality that was the one thing that came across is that, oh, I get a sense of the personality of this show, and it's casual. There's a fun to it. She's willing to take part of the punny joke, as David was pointing out, and yeah, so that really came across, and I feel like I know who this podcast is for, which is also very important to coming across.

David Yas 00:42:18
It's also a great name for a podcast. So maybe the joke won't get old because let's take this outside. I knew exactly what the joke was when I saw the name of the great name for a podcast. It's not easy coming up with a name for a podcast.

Matt Cundill 00:42:33
Jack, do you have anything to add? And I'll even cut you in on the fact that Marianne is currently doing a morning radio show in a few markets.

Jon Gay 00:42:40
Well, it's obvious by her presence on the show that she's got the chops and she's got the experience. She sounds fantastic. Just to echo the other things that the others have said about the podcast already is I cringe a little bit and I cringe is overstating it. I don't know what I did, but I didn't like the what's that noticed. I noticed when she said she had a unique way of asking asking for a favor. This is an opinion, not necessarily a factor, but gospel. I'm not a fan of asking for a follow at the beginning of the show or a call to action. Your regular listeners will get that. But I look at the podcast as a business transaction, and that if you're going to ask me for something as a listener, you need to give me something of value first. And that's good content, whether that you make me laugh, you make me think you get my attention for half an hour, or you connect with me on some level. I'm more of a fan of the call to action at the end of the podcast because, again, if you're going in and you're listening to the podcast and hearing it, this is the first thing you've heard. It was a funny joke the first time you hear it. Absolutely. But you're asking me to follow the podcast. Do I want to follow the podcast? I don't know if I like the podcast yet. I haven't heard any of it yet. If you give me 30, 45 minutes of really good content, then come back and say, hey, if you really like this content, we've got more. We've got previous episodes and more episodes. Follow our podcast. I'm more of a fan of the call to action at the end. That's just my opinion.

Matt Cundill 00:44:06
Yeah, I agree with that rule. I just thought we would just keep it to reviews and understand that leaving reviews is very, very complicated. I sometimes wonder if the subscriber follow button just reminding people who may even be core to the show to do it. That's got to be worth some downloads. It's such an easy ask that I just one tap.

Johnny Peterson 00:44:28
It requires zero effort.

Matt Cundill 00:44:29
I don't know how much of an ask it is, jag, you're right. It's tough to ask for something when we haven't delivered yet. But it's so small and it's right on the phone. I didn't ask you to write a review. I didn't ask you to go fishing. I didn't ask you to go take out the laundry.

David Yas 00:44:43
But please, one tap.

Matt Cundill 00:44:46
Just follow. Follow.

Catherine O'Brien 00:44:49
Please send a selfaddressed stamped envelope.

Jon Gay 00:44:55
Real quick on the point about the reviews, too, is John's writing what he said about it's not a benefit of your podcast? On the surface, the benefit to reviews is social proof. If somebody is looking for podcasts and they come across your podcast, they may say, oh, is there any reviews on this podcast? Just like you had a restaurant on Yelp. There is some value. It's just been overinflated over the years. It's not the value to drive numbers. It's just that social proof that would help us out.

Catherine O'Brien 00:45:23
I still would love to hear some sort of I don't know how they would measure this, but like a call to action that was like, tell one person about this. If you like what you hear, tell one person about this podcast.

David Yas 00:45:38
I think you've brought that up before, Catherine, and it was great when you said the first time, it's great again. Because first of all, when you say share, please share. We all know that that's the way podcasts grow by people sharing them on social media channels, whatever. But it is kind of a lot to ask to share a podcast. Like, if you've got 3000 Facebook friends and you might feel like, I love the show, but do I need to share this with everybody? So when you said that, I thought it was great. Share it with someone who would like the subject. Well, how hard is that, right?

Johnny Peterson 00:46:11
Right.

Jon Gay 00:46:11
Yeah. I'm a fan of that particular call to accumulate.

Johnny Peterson 00:46:14
Yeah, there's a podcast that I used to listen to in college and they hosted a hilarious way of going about it. He was like, all right, before we get into the show, it's time for the listeners to fulfill their weekly legal obligations to send this episode to one person, and again, we will find you if you don't. And something like that.

David Yas 00:46:35
Also something that most of the people on the show will never say. I remember I listened to a podcast when I was in college. Yeah.

Catherine O'Brien 00:46:46
Back when I was a young boy going to TCU.

Matt Cundill 00:46:50
All right.

Johnny Peterson 00:46:50
Number four in the country.

Matt Cundill 00:46:52
Catherine, I think you put this one forward, right? Or you have something else to say?

Jon Gay 00:46:56
No, I was just commenting on Johnny's horn Frogs being undefeated, that's all. Go ahead.

Catherine O'Brien 00:46:59
Yeah, I heard the TCU is doing great.

Matt Cundill 00:47:01
I texted Johnny right when the game.

Johnny Peterson 00:47:03
Ended, and jagged it as well. All right.

Matt Cundill 00:47:07
Yeah. It's exciting times for you, Johnny. We're happy for you.

Johnny Peterson 00:47:11
I mean, I can't take all of the credit. I'll settle for 50%.

Jon Gay 00:47:14
Michigan TCU playoff game would be fun for the livestream.

Johnny Peterson 00:47:19
That one.

Matt Cundill 00:47:20
Catherine, what have you put forward here?

Catherine O'Brien 00:47:23
Okay, well, this is slightly cheap. You know me. I can barely follow directions. This is a show that I have just recently first of all, it's just recently launched. I've just recently started listening to. And the reason I picked it for us right now is because it is a substantial and I thought that that would produce some interesting discussion as well. And it's from two journalists. Well, writers and journalists, matt Taibi and Walter Kern.

Jon Gay 00:47:53
Not a show you work on, it's a show you listen to. Catherine.

Catherine O'Brien 00:47:55
Correct. What I would do to work on. A show like this, 

David Yas 00:47:55
Those that don't know. What is the Substack model?

Catherine O'Brien 00:48:03
Let's listen to it, and then we can go to that.

David Yas 00:48:09
Okay.

Podcast Sample 00:48:09
Welcome to America this week. I'm Matt Taibi. And I am Walter Kern. And this is a big Weekend news. And just a reminder, you can read the written version of America This Week at Tabib substant.com. This is where we talk about stuff, lots of stuff to talk about. Walter. The big story, obviously, was Donald Trump announcing that he's throwing, I guess, his hat in the ring. Have you ever seen Donald Trump wear a hat? I've never seen him wear a hat. Oh, no. Red hat. He's famous for. Oh, the red hat, right. Yeah, the red hat. Of course. That's a silly thing for me to say. Okay, so he's throwing his hat in the ring for 24, and as expected, there was an avalanche of outraged responses. What was your initial take on all those? Well, there was not only an outraged flood of responses, there was an outraged pre responses from the night of the election.

Matt Cundill 00:49:19
That's 75 seconds.

Johnny Peterson 00:49:22
Let me go.

Matt Cundill 00:49:23
Off you go.

Johnny Peterson 00:49:24
So Matt Taibi is someone that I know sort of third hand from his appearances on Rogen. Rogan brings him up a lot as, like, a journalist that he listens to. I think he's more on the liberal side. I don't know, typically, but it seems like the type of podcast where if you're a fan of Matt Taibbi's writing, you're automatically drawn to this podcast. So that's bully for him for that. My initial impressions was I dislike the cadence of his voice. It's slow. I think it could be improved by really tight editing, especially from his guest. I think I counted four or five, UMS, in the first 75 seconds, and I really wanted them to kind of just start going. But maybe that's the case of the show. They're both sort of slower speakers and that's the way that they like to do things. I think the typewriter thing could have been cut in half. That was a little bit long for my taste. But I do like the artwork. I think it's cool. You can tell it's definitely a political podcast. And so that's something that's either going to draw you in or turn you away immediately. You could tell that they're doing it over Riverside or doing it remotely just with sort of the audio lags. And that's not something that you can really perfect. And I don't know if that's even criticism or feedback, but I think I would be out on listening to this.

Catherine O'Brien 00:50:39
Interesting.

David Yas 00:50:41
I would be out too. And I don't know Johnny kind of alluded to it, but he almost feels like he's already got his fans. He almost feels like he doesn't want new listeners. He said who he was. He didn't say what the show is about. Of course, we know it's a political show because by the logo okay, but right off the bat, meandering into. Well, there's a lot of stuff to talk about today. I mean, it's brazen. It kind of says to me, if you dig me, you're going to be with me on this ride. And you know what? He's probably right. But I think he could garner a lot more new listeners if he just had a little bit of structure at the beginning of the show. That's my thought.

Johnny Peterson 00:51:27
700,000 followers on Twitter.

Matt Cundill 00:51:29
Yeah, from the Get Go, I heard the typewriter. I already sensed that they're writers, but I want to know a little bit more. I've got an idea about the substant model, but what makes this different?

Catherine O'Brien 00:51:42
Catherine okay, so one of the reasons and I appreciate everybody's comments, but like what Johnny just pointed out, I'm sure that this podcast has far more downloads and listeners than most of the podcasts that we encounter or what have you. And the point is that the audience that both of these people bring to the show makes a huge difference. So Walter Kern and I just started to say this, he's a very famous author. He wrote the book up in the Air that was turned into the movie with George Clooney. He's also very prominent on Twitter. And anyway, these are established people. And I just kind of noticed that they get to their they are sharing their viewpoints. They're talking about their things, but they are already established. They have their audience established. And I feel like you can feel that in the show. So even if they get to the good stuff and it's compelling information, they kind of are using the fact that they already have an audience now to substant. Is it a blog? Is it a newsletter model? It is a place where you can now have a podcast, you can have an email newsletter, you can do blog posts and you can get paid for them. So this particular show, it offers and some people and subsequently do this differently, but at about 30 minutes they pick a very intriguing place. The episode fades out, you get 20 to 30 minutes of the show and then it says, if you're hearing this message, then you should go over. If you want the rest, you go over and do the paid model on substance. So then the rest of the episode is contained on substant. Substance has a lot they've been acquiring a lot of people who've been dumped off of other who have been deployed else places. It's a way to have, like I said, a newsletter, a blog, and now podcasting as well. So if you are looking to do a subscription model for your podcast, this might be a good model.

Johnny Peterson 00:53:48
Is this a new podcast, Catherine?

Catherine O'Brien 00:53:50
It is. Well, I think it's like episode twelve or something like that.

Johnny Peterson 00:53:53
Yeah. The way that you've explained it, now, the show makes perfect sense. Each of these guys have their own set of fans. And so I could see if you're a super fan of Walter Kern or Matt Taibbi, you're stoked that they're putting out a podcast. I picture someone that I'm a huge fan of that doesn't have a podcast and then they release. I go, I'm definitely at least trying it. So you're absolutely correct there.

Catherine O'Brien 00:54:14
And I think that too, by doing the substat, these two people who otherwise might not be doing a podcast feel compelled to do it because they have that subscription model built in.

Matt Cundill 00:54:29
I'm sorry, I poked it on Sub, stack a little bit for podcasters and it's legit, but it really is great. If you're a blogger and a writer, I think this is something you can look at when you're adding podcasts alongside your blog and your writing. I don't know that if you're just a podcaster that it's your best option. If you want to do subscription, there are many other ways to do it.

Catherine O'Brien 00:54:52
It probably isn't, but I think that now I'm seeing podcasts from writers that like you're saying otherwise wouldn't be doing it unless they had this kind of thing where their model and by the way, different Substackers do it differently. So like America this week, they give off 30 minutes free and then they say, come do if you want any more. Then we'll have the paid part at Substac. I know other podcasts where they do three bonus episodes for their premium substance subscribers and then they have a free episode every single week. On top of that, I have one.

Matt Cundill 00:55:27
Podcast that is looking at putting their episodes behind substant just so that people can listen to them in advance, so you can get them there early on a paid model. That's something one of my clients is looking at doing. And me, for my newsletter, I'm looking at going to substance myself. Haven't made the jump. Everybody knows the story. We're too busy with too many different things. Sorry, Jack. Go ahead.

Jon Gay 00:55:50
No, that's fine. I think this speaks to a larger issue in podcasting, which is there's a different bar to clear if you're starting out as a podcast or if you're already famous in some way. I'm not breaking new ground here with this news, but if you have a following from your writing, from television, from movies, from radio, wherever you're coming from, you are already starting with a leg up because you can leverage those followers for your podcast as these two gentlemen do. If you are starting out one of us or one of our listeners starting a podcast to start, this is a good example of how not to do it in the beginning. Again, I hate to keep saying the same thing with every podcast, but Johnny was right. Take out the scissors. Like in my head, I'm like, cut that, cut that, cut that, cut that, cut that, cut that, cut that, cut that. The 75 seconds we listen to probably could have been 15 or 20 when that was done. And you can also fix that audio drift and post with editing as well because you're on separate tracks. It's almost like I'm going to probably get killed for saying this. It's audio masturbation because it's herbal diarrhea. Okay, that's probably a little bit less crap than mine, but hey, you know what? Look at us. We've got this big following and we can do whatever the hell you do please, because we have these listeners and their ride or die with us. If you don't have that to start, then you would better tighten that up at the end.

Johnny Peterson 00:57:22
You won't jagged up and let her die.

Catherine O'Brien 00:57:25
You know what, I'm sorry, are you being affected by the impacted by the topic at all, Jag?

David Yas 00:57:33
The topic they were talking about? I'm with you, Jag. But you know what? I have no doubt that they have incredible following and I have no doubt that if I were a diehard fan, that wouldn't bother me at all. But Jack, I felt the same thing you felt. I felt like I'm daring you to leave. You're not going to leave. You're not going to leave. I can ominous, as much as I want to. I know you're still here because you love me.

Matt Cundill 00:57:57
I want to give them credit. They did get into the show fairly quickly, but it became a little it became apparent though, that they were writers. And.

Jon Gay 00:58:08
The curse of a podcast editor is when you hear somebody speak in real life, you hear every and verbal tech. My wife, who also works from home, as do I, do, I overheard her. She used to have a boss who every word out of his mouth was and I wanted to throw a chair across the room whenever she was on a conference call with him. That's the curse of editing podcast for a living.

Catherine O'Brien 00:58:31
Okay, and let's leave on one positive note. You can tell also that Matt Tibe and Walter are going to have a rapport. I mean, even just from that little bit that comes through. And so, for the people who do love them, they're going to want to listen.

Jon Gay 00:58:44
I will say something positive. The visual of a bald eagle grabbing a hot dog in his house. I really did enjoy that.

David Yas 00:58:52
I don't even think this is us. For me, anyways. I'm not crapping on the show. No, I'm saying from analyzing what we have, this is what we can share. But it's a good but also, who are we to say? Nobody is right, by the way. Nobody's right. Whoever likes what they're listening to. And that's the beauty of it.

Jon Gay 00:59:14
People like them.

Catherine O'Brien 00:59:15
I guess part of the reason that I brought it is because I know this is a popular podcast. This is a high download, popular, significant podcast. I mean, this is providing contrast.

Johnny Peterson 00:59:28
Yeah, I agree.

David Yas 00:59:29
That thing is useful to hear about, too, because I didn't know I don't.

Matt Cundill 00:59:33
Know that I would have continued to listen to it. It was only because they mentioned the man with the big red hat at the beginning, and I had my fill of him last week. There's only so much I can put in the bucket of him. But any other week, I probably would continue. And I kind of appreciate that this is a podcast and I can go back and listen to it next week if I want.

Johnny Peterson 00:59:54
How credible can Walter be? If you thought that Trump never wears a hat, I feel like it's that.

Catherine O'Brien 00:59:59
Was Kaibi who made that mistake.

Johnny Peterson 01:00:01
It's hard pressed to find a photo without him rocking MAGA hat.

David Yas 01:00:05
Couldn't decide if he was being coy there or not. I don't know. Maybe he just forgot about the guy.

Johnny Peterson 01:00:09
Was talking about it. Maybe that was the hook.

Matt Cundill 01:00:12
Well, this has been fun. We just hit the 1 hour mark, so I think we're done here. Yeah. So I'll still be in Winnipeg watching World Cup for the next little while, if anybody needs to find me, by the way, the biggest sports month in the history of mankind. So I'm not sure how much podcasting I'll get done, but I'll do my best.

David Yas 01:00:34
Should we encourage our listeners to will we repeat this again? Will we repeat this, Matt? And maybe if we want I thought it was fun.

Jon Gay 01:00:43
If we have listeners who want to.

David Yas 01:00:44
Send us stuff to say.

Johnny Peterson 01:00:50
We can make it like the ramen shop. You can ask us to do. Level one spicy would go easy on you. Or level five, spicy, where we really break out the opinions.

Jon Gay 01:00:58
I like the mild plus.

Matt Cundill 01:01:00
All right, everybody tell everybody where we.

Johnny Peterson 01:01:02
Can the the Sound Off podcast.

David Yas 01:01:05
Twitter Pod. Six one seven.com. Or you can email me David at pod six one seven.com.

Catherine O'Brien 01:01:12
Hello. Catherine O on Twitter.

Jon Gay 01:01:16
Jagandetroid on Twitter for now. And Jagindetroid.com is my website.

Matt Cundill 01:01:21
Matt Cundill soundoff dot network. Thanks, everyone.

Catherine O'Brien 01:01:24
Don and maybe then the Matt Cundill subtract. Look for that or Sound Off or the mastodon.

Sarah Burke (Voiceover) 01:01:32
Thanks for listening to the podcast cat Super Friends. For a transcript of the show, or. To connect with the SuperFriend, go to. The show notes of this episode or go to Soundoff Network, 

Sarah Burke (Voiceover) 01:01:32
Produced and distributed by the Sound of Media Company.