Spring Cleaning

Sarah Burke (Voiceover)  0:02  
welcome to the podcast Super Friends. Five podcast producers from across North America get together to discuss podcasting.

Catherine O'Brien  0:13  
Hello, everyone is Spring has sprung, there are flowers bursting forth. If you're in an area where there is pollen hanging in the air, you don't need me to tell you that it is springtime. And spring is a time that traditionally a lot of people think about doing a big clean a spring clean, if you will. And if you are a podcaster we the podcast Superfriends have some ideas about a podcast spring cleaning that you can do. Let's meet all the Superfriends right now. As I'll start with myself, I'm Catherine O'Brien. I'm a Podcast Producer in Baton Rouge, Louisiana. Let's take it to Texas. Johnny.

Johnny Podcasts  0:50  
We're in Texas. Hello. I'm Johnny I'm a Podcast Producer in Fort Worth, Texas west of Dallas. We don't we don't have Dallas over here in the heart

Matt Cundill  0:59  
of Texas I thought was the answer. Matt condo Winnipeg, Manitoba. The sound off Podcast Network.

Catherine O'Brien  1:08  
Over let's go to Jack Where are you?

Jon Gay  1:11  
Detroit Michigan. Hello, John Gay, jagged Detroit podcast Detroit,

Catherine O'Brien  1:16  
Michigan. And coming in from Boston.

David Yas  1:20  
David Yeah, as in Boston pod 617 dot com, the Boston Podcast Network in pod we trust.

Catherine O'Brien  1:28  
Very good. It's so nice to see all the podcast Super Friends. And this is gonna be a I think a really a fun episode because we're going to be talking a spring clean, we're going to share some from our podcast wisdom, some things we are getting rid of, they are out. These are podcasts, things that are getting the big spring clean. And then we're going to come in just as a spring breeze does with some refreshing new things that we think that podcasters should try and think about maybe put into their workflows, some things that they should implement in this big, big spring clean. And then if we have time, we're going to pivot because of course, spring gives way to summer. And there is a lot of thoughts, feelings, emotions and experiences that podcasters have when it comes to summer. So that is what is in store for you to hear on this edition of the podcast Super Friends. So I want to start it off. Because this has been a hot topic that everybody has been talking about. We've been it's been pushed to us so much as we kick things off to talk about what we as podcast producers are getting rid of in our spring spring cleaning. I want to first go to Johnny, Johnny, you've got some pretty big news for us. What are you getting rid of in your podcasting spring clean? So

Johnny Podcasts  2:42  
my podcasting Spring Clean was kind of chosen for me. I didn't choose it. But then I slowly came around to it afterwards. So I had two of my clients come to me and say, stop the shorts. Stop ordering them. We're not doing them anymore. They're not working. And I mean, you guys know from before, like the last six months, I've been like he gotta do shorts, you got to do shorts, I gotta have memes. I gotta be funny. They gotta be fast paced. They gotta be great. Everybody should be doing them. I have completely one add on that. And it wasn't, you know, like, it wasn't a total 180 Really quick, it was a slow kind of burn. Once I started realizing what the clients were talking about and why they wanted to stop doing the shorts. I had time to kind of refine the thesis around it. And the reason is not for everybody. This is specific to the type of clients that I work with, which is primarily business focuses. So they're talking to CEOs, Vice President, senior executives, entrepreneurs, people like that. And what I've seen anecdotally is shorts really works for the really popular podcast, the barstools, the Joe Rogan's that comedian, podcasts and they don't work super well for these kinds of business. He topics like the topics that these people are talking about, it's really hard to get a coherent message of of some part of the podcast in just 60 seconds. And to be totally honest, the way that they come out, like it's just kind of it's cringe, for lack of a better term, they just look, they look bad, they feel uncomfortable, they don't turn into anything, and we're paying a lot of money for the shorts. So my spring cleaning out shorts, and what I would encourage people listening, if you have a podcast and you're considering doing shorts, or you are already doing shorts, you need to hold yourself to a really high standard for the shorts. So maybe if you're doing like five shorts per episode, maybe cut it down to one short per episode. It's gonna save you money, it's gonna save you time, it's gonna save you the back and forth with the shorts editor. But your expectations and your criteria for the shorts have to be the absolute highest. These have to be able to compete with everything that you're seeing going viral on Tiktok on reels on YouTube shorts, these have to be tip top, and if it means three or four rounds of editing back and forth with the shorts person, whoever you're working with, take that extra time. But before you even get to that point, you need to have a serious look in the mirror and go in shorts right from my content. Does my content have genuine shorts? Translate ability if that's even a word and figure out if your content does work for it, try it out. If it doesn't, you can scrap it. But my spring cleaning out is the shorts.

Jon Gay  5:16  
First, and they don't even wear shorts. Shorts. Yeah.

Matt Cundill  5:19  
Who doesn't wear shorts and spring?

Jon Gay  5:23  
Johnny's pants only wearing pants. Yeah. from the waist up with your video. Yeah.

Catherine O'Brien  5:31  
Well, I think this is a I'm glad, especially as you said, because you you really were an advocate for shorts. I personally am not convinced yet yet about the the word transferability that you that you mentioned, I don't know that this really that shorts, or the short form content content really leads to actual engaged new listeners. I know a lot of people are pushing it. But I don't know that they've really been able to prove that. I know that when I am on a platform where there is some sort of short content. I am not jumping to long form. content based on that. I know jag you have a counterpoint to that loving counterpoint.

Jon Gay  6:14  
I do this came up in our offline copying the five of us last week when Johnny came in and surprised all of us with this idea that he wasn't going to do shorts for a while or again, actually, this is where we kind of formed that line of differentiation between different format. It shows Julian Edelman for Patriots podcast called games with names. The Kelsey brothers, as most of our listeners and viewers will know, have a podcast called New Heights, I started becoming a regular listener of both of those long form podcasts by seeing their shorts repeatedly in my Facebook feed. I use Facebook because I'm old, but I see over and over again. The shorts are funny, they were entertaining. I enjoyed the subject matter. I'm big NFL guy. So I started listening to both of those podcasts because of the exposure that I got on shorts. Am I representative of everybody? Maybe maybe not. But I think there is a place for well produced shorts for certain styles of content.

Catherine O'Brien  7:05  
That makes a lot of sense. And you and you. Because also I know we're dealing with Anna anecdotes that you actually became a listener of some of these podcasts. But yeah, I think that what I think I get a little suspicious about is I my favorite thing to say is I don't know that. That the podcast industry per se always knows what moves the needle to grow audiences to get new committed listeners, and so that we're always a little bit tempted to think that the new shiny thing is the thing that's going to do it and I am you know, with the shorts, I'm not so sure. But you actually became a listener engaged there. Johnny,

Matt Cundill  7:43  
I want to backup Johnny here. I agree with this this move that he's doing because it's he's got businesses, I'm

Johnny Podcasts  7:50  
not doing it. These are these are my clients coming to me the ones who actually have the podcast, if

Matt Cundill  7:54  
you believe in it, you'll push back on them and have

Catherine O'Brien  7:58  
you would you would advocate for it if you wanted to.

Matt Cundill  8:00  
But it's but it is I mean, in 37 seconds, what business? Anything, can you get across to anyone that is going to really lead to anything, it would just be a surface level conversation. But when we watch new heights, or I like to watch Erin Andrews and Carissa Thompson on their podcast, I can in 37 seconds. That's a whole bit that's a piece of comedy. That's a piece of content. But in the business world, you're better off going two and three minutes deep on whatever it is you need to say. So maybe shorts is not the thing in some business cases. Maybe we want to go longer with that.

Catherine O'Brien  8:39  
And David wearing shorts in or out. What are your thoughts?

David Yas  8:43  
I offer friendly rebuttals on a lot of these points for one, if we can't find a compelling 62nd clip from a podcast than maybe the podcast isn't that interesting. Now, I mean, I get I get the point that business podcasts have more complex ideas takes more time to flesh out the ideas. But we're not trying to get that the entire lump of information to people. It's a teaser. And as part of what we do, we have to be able to develop good teasers. So I'm still a believer in it. I do see that spending a ton of time on them. And like doing five per episode could be overkill. But we'll get into this a little bit more. It's becoming easier to make them I use the descript app which and I've only been doing shorts on them for a couple months. And I'm not great at it yet. But there are tools there that make it very easy. Find in you can use AI to even identify an interesting part. You can agree with the robot or not whether that's good, but so I think still used in the right in the right way. A short maybe there's a good entree, and

Johnny Podcasts  9:57  
maybe there's a happy medium of where because but For what I would really harp on is like it's got to have like images floating up, and it's got to have the text. And it's got to have pictures overlay and all this stuff to keep the person's eyes attached to the screen before scrolling. And maybe there's the happy medium of, because it's so much easier to make sure it's you're right there is still those 62nd Great teaser clips, because we're doing them at the beginning of the podcast, those are less than 60 seconds, that could easily be a short, but maybe it doesn't have to be this really overproduced something that we're spending so much of our brainpower on, that's still not generating the return we want. Maybe we take our overhead on what we're spending on it from 10 to one of where it's literally just the clip, maybe some captions over the top of it. And we're really only going for the person that's going to really sit there and watch it and then take the next step to find it, versus the person that just sees doesn't see the flashing lights or whatever, or whatever flashing on the screen and immediately scrolls away, because that's what we're seeing is like we're spending so much time working with these people to get all of the things to look just right. And it's just not converting it anything. Yeah. And

David Yas  10:59  
I agree with you in that especially because a lot of these business podcasts I do podcast, producer podcast, the subject is higher education and the host, she talks about a lot of heavy issues, discrimination, harassment, that on campus protests, things like that. I'm not going to do a short with a lot of little flying birds and thumbs up and 100% and all that. So for that, I think yeah, you just go with it. Make it look as serious as the topic is. Remove the stickers, just go with captions and have the person saying something powerful. And then maybe that's a good entree to for someone to say oh yeah, I'll listen to what Professor so and so had to say on this podcast.

Catherine O'Brien  11:41  
But for Johnny's clients I'm specifying for John is clients shorts, sprinkling they are out of here. Let's, let's go to the north. Matt, tell us what are you getting rid of in your sprint podcasting, spring cleaning,

Matt Cundill  11:54  
dead podcasts, podcasts that have pod faded. So over the years, I've managed to collect a whole bunch of them and they just sit there and they're inactive, and they're cluttering my mind. They're cluttering cluttering the screen. I've got a scroll down to get through stuff. So we're gonna move along. And that's it. We're just going to make the network look a little bit tidier. So because it sits there. And you know, there's a number of podcasts that just stopped production, probably about two years after the pandemic, it ended, you know, they'd had their three year run. There were a lot of people who had some life changes. A lot of people just stopped making episodes, things get in the way. But it's clutter. It's clutter. For me, it's clutter on the network. It's just clutter. So I know what I'm thinking, Oh, maybe you know, a few people were downloading it. We can run promos through it is still an active podcast, but visually it in my head, it's a mess. So I'm going to move them along

Johnny Podcasts  12:48  
and make you long. Yes, go ahead. I'll

Matt Cundill  12:51  
just answer the question. When you move it along, you send you do what you do with any podcasts that's pod faded, and you said send it to podcasting cemetery, which is anchor.

Jon Gay  13:01  
Now Spotify for podcasters. That's right.

David Yas  13:04  
Now I was just gonna say, is it worth some of those if the host wants to revive the show? I mean, I wonder if there's that. It has happened. But I mean, there are a lot of pod fades in my world as well. But occasionally someone will fade for a number of months and then revive and say, You know what, this time I'm going to stick to a plan. Does that happen? Matter?

Matt Cundill  13:26  
I think after two years, I mean, it's definitely worth an email, I always send an email to say, what do you want me to do with this? And anything that does go beyond you know, two years, I'm just saying I think you need a new home. But anchor

Johnny Podcasts  13:39  
that just happened to me last week, Matt? I was I was checking my credit card statement. And I was getting billed by Lipson for, you know, 20 bucks, seven bucks, five bucks every single month, month after month after month. And after a long back and forth with their support team, I finally was able to figure out what the shows actually were. These guys hadn't put out episodes in a couple of years. And so I just closed the show, emailed them and said hey, here's your login to Lipson I've closed your show so I would stop getting billed for it I'm not going to back off like I'm not going to charge you for any back pay for hosting it because that's on me. If you want to keep your show alive, you can log in and put in your credit card information and do the five bucks a month thing or go over the anchor that's you know I'm not going to spend the time shifting it all over myself you guys can handle that that's that's it's not the it's not possible

Matt Cundill  14:28  
I've been dealing with a lot of the I still have to deal with the 301 redirects but you know and you know it is a bit of a pain in the ass to try to get these things out of here because you need cooperation from people you need them to buy in and say okay, this is where you're putting my podcast and then you need to you know sort of walk them through the destination on yeah, go with it but I

Johnny Podcasts  14:45  
didn't want to deal with I was like you can do five bucks a month it's fine. Like it will save you such a headache and your podcasts gets to stay online and also, this is an advocation for keeping your podcasts on YouTube. YouTube is totally free. You can you don't have to pay to have your podcasts on YouTube so you can close it out. Hold on, if you're paying for Lipson or Simplecast, or megaphone or whatever, and leave the podcast up on YouTube, and it will still be there forever. And you can always go back and download those things and re upload them to an audio format if you decide to reopen the show, cool.

Catherine O'Brien  15:13  
Johnny's situation of finding out the where are these five $7 $9 $20, all coming from? Those are from the days when we would set up the hosting on our own dime thinking, Oh, this will be no problem. And yes, I think, if not all of us have learned that lesson that that can come and bite your wallet there. All right, let's continue with our spring cleaning at David in Boston, how are spring cleaning for your podcast going over there?

David Yas  15:45  
Well, my suggestion, as far as spring cleaning goes is kind of simple. And they are long, boring interviews. So I think it's always good to take a fresh look at your approach or someone you're working with their approach. And really, you know, try to coach them up, I think a lot of us whether we're hosts or we're podcast producers, we get a show up and running, and it's good. And then along the way, maybe we don't be self critical enough to look at most of the most of these podcasts or interview podcasts. So to me, the biggest cardinal sin that hosts make, is not listening to their guests. And they come in with a bunch, they come in with a bunch of questions. And you know, I can watch some of these hosts in the middle of the podcast, and they're looking down at their notes. And I know that's a problem, because they're thinking about the next question, they're gonna ask instead of listening to their guests. So to really kind of pump up the color. And the magic of podcasting is to enhance that conversation. If you're listening to what the person is saying, you're going to build up, you're going to ask them follow up questions. Tell us more about that. Oh, I didn't realize, you know, you had a sister who was a best selling author, who is she, you know, you just mentioned that under your breath. But I'm going to ask you about it now, because this is a conversation, and that's what I would do. So I think sometimes we fall into habits where we go, we go, we check the box, we get a great guest on, they're gonna come on, they're gonna tell a story, they're gonna answer these 10 questions, throw out that playbook. And try it, you know, try to fly by the seat of your pants a lot more, because it'll be freeing to you. And it'll make for a better conversation and a better show.

Johnny Podcasts  17:23  
That David part of that to be you taking the initiative as well as the producer and the editor saying, like, Hey, this is something that I I'm gonna step up and say, I think we need to be much more critical with how we edit this. I think there's 10 minutes in probably every episode that we can get rid of, that's totally boring. You bring this up all the time, it's this, how's the weather where you're from, like, all that crap can go out the window, and we can just get right into the meat of the episode. So it could be a combination of the two.

David Yas  17:49  
Have you thought about that? Yeah, absolutely. It's the mean as producers, if the we don't want the burden to fall fully on us, we want the host to improve as well but I'm with you. I'm with you. And I worry sometimes about the shows that when you get us show that has that even has a following at least you've got maybe a couple 100 followers. And you do think oh well they like us now so they're gonna want to hear about how I spilled coffee in my car today. And which has nothing to do with the episode. But at least to take I think a little of that as all right, but you're but you're right Johnny, I think a lot of times you know, we can once the episode is over, you usually know you know that part that we when we talked for you know 12 minutes about you know how you had to wait an extra hour for your latte this morning. If we take that out. So I'm with you.

Johnny Podcasts  18:44  
Yeah, and I think it's putting that book in the hosts ear just having the conversation of like hey, let's let's be pretty just be have the host be you as the host need to be more mindful of even thinking about those things because I think a lot of podcasters can go into what we call autopilot mode where they do their doing their show for so long that they get to the point where it's like I'm talking to this person for an hour or 90 minutes and I don't even really think about it once it's done having that constant critical eye and always thinking about your content that's when you know someone's really bought into what they're doing is if their hat and maybe that's something you kind of just have to shake them awake a little bit of like hey, you know we can edit stuff out if you feel like it's boring so just call that out to me or maybe I bring it up to you

David Yas  19:25  
and just as sorry just a final point on that I mean maybe the solution is actually to quickly clue the listener into the fact that in a couple minutes we're gonna get on the phone with Frank Zappa good guest but before we do that, but before we do that, I just want out he died right alright, so bad example. But what's whomever and, and when or then

Catherine O'Brien  19:56  
do we actually know I know that I know the music is

David Yas  19:59  
up I now have

Catherine O'Brien  20:01  
a music podcast I can recommend to you Dave on so

David Yas  20:03  
you heard it, she brought my music podcast first pass 10 Time Machine pod.com. So what I'm saying is one of the as sort of a, an related point, one of the crimes I think we we commit is we assume the listener is just with us, we assume if we go off on this parenthesis, Allison will be with us. You gotta remember there are going to be new listeners too. So I always try to think of what's the new listener thinking right now is that it's like, oh, you know, Mike, you are, you're, you're going to talk about your dog again. And it's like, that's a running joke on the pod. Okay, the new listener doesn't know about the dog. So I'm a fan of that. I'm a fan of for new listeners. We're gonna get to our guest in about two and a half minutes. But first, I need to ask Mike about his dog. And maybe that that gives you permission to do a little bit more than just a thought.

Catherine O'Brien  20:55  
And yeah, you have a comment.

Jon Gay  20:57  
Two comments, one deed. Have you ever thought about coaching those hosts? It's a bit of a flying without a net scary thing. Have like your first question mapped out and don't want them have any other map dug questions in front of them, almost forced them to like, listen to what they're saying. That's foul questions. The most famous example of what you're talking about Dave, I checked me out. Her name is Terry Gross from National Public Radio, fresh air. Yeah, fresh air. When podcast was in Philadelphia, where she got up and gave one of the keynotes, she talked about interviewing Hillary Clinton when she was running for president. And her mind started wandering the autopilot that Dave just mentioned. And she was thinking about what she had to pick up for groceries on the way home. And Hillary Clinton said something that was extremely newsworthy in the campaign. I don't remember the details. And luckily, there was enough of Terry's subconscious, by her own admission, that picked up on what Hillary Clinton said. And she was able to go back say, I'm sorry, could you go back to what you just said about x and ended up being a big story? So it's really important to not be thinking about, Okay, well, who's my next call on Zoom? And what's up with what am I contagious? There's, we've all done it as interviewers, but it is so crucial to, you know, be in the moment because you could miss a piece of real gold. Yeah,

David Yas  22:08  
it's amazing where you could miss things that people say under their breath, or they think they're not important points. It's your job to stay on that. And as producers, sometimes if you work it out with the host, maybe a sort of another solution to this is, if you're a producer on the show, work it out with the host and the guests that as producer, you might jump in, you know, because I've done that in the past, I've jumped in and said, because someone will say they'll mention like, well, I also have a podcast, and then they keep talking and then go on and I'll jump in and go. You didn't tell us what the name of the podcast was when

Jon Gay  22:38  
you leave that do you leave that in? Or is that off air Dave? Um,

David Yas  22:42  
it depends if the host is kind of, you know, if it's super conversational, and like, oh, here comes producer Dave again. But sometimes I'll edit it up, and I haven't do it over again.

Jon Gay  22:53  
I have a client that fairly is fairly new to podcasting. And generally when I'm an off air producer, I'll turn my mic and camera off during the conversation. And I've actually I think traumatize them the hosts a little bit because when they see my square light up and they see my face pop up it's like oh shoot Jags has something to say I guess I'm gonna say something wrong. We've got to go back and say something again. So I feel bad because I'm like this, you know, scary monster that pops up in front of the bed. And

David Yas  23:18  
it doesn't help if you write something in the chat because you write something in the chat and the host their eyes go right to the chat and now you've distracted them even further

Jon Gay  23:25  
because they don't even see the chat

Johnny Podcasts  23:28  
is host preparation as well. I've had conversations with a few of the hosts that I've worked with over the years where I say I'll say after the fact that like hey, they go How do you think that went? And I go honestly, I think it was pretty low energy I don't I don't think you came prepared to this and kind of having that wake up call and that actually said I'm like I don't think like some people be like Sorry, I was out last night you know, kids were up late things like that. And so maybe it's it's a lot of it is the host preparation as well to for them to be really locked in coffee soda something something to keep them moving like just keeping them engaged because you want they you want to like emphasize to them like hey, this is going to be out there forever. You're only getting one shot with this person that you're talking to. Unless it's a good friend they can come back and do it again or something like that but you as the host need to be as prepared as the guests coming in going like that treating this almost like a job even though it's still super fun but it's we got enough sleep last night I ate breakfast I feel prepared for this treating it treating it very seriously. You know we laugh and smile but it's it's true. Like if you like like with exercise, if you don't eat before you exercise, you're not going to be able to lift that weight or anything like that. Like you have to be you have to have your routine you have to be prepared and you have to be dialed in because this is this is something you're spending significant time and resources and money on.

Jon Gay  24:44  
Something I've also found as a producer Johnny is that I've always gotten what it is that it is that you have to find out how open your hosts are to feedback I have I've had clients who don't want my feedback and okay, that's fine. There's your I'm paying you to edit this thing down and put it up Unless that's fine, I have a client who by her own by, describes herself as neurodivergent. And it does not do well with criticism. And she said, if you have constructive criticism for me, I'm happy to hear it. But please put in big bold caps in your email. Constructive criticism follows. So I know to look at it when I'm in the right frame of mind for it. So it's, it's really important to understand that about your clients or you know, anybody you work with, in any sense, because my background in radio is, is to say, Hey, do this differently, do this differently, do this differently as a former program director of radio station, but I have to remember and remind myself that not everybody is as open or sometimes very sensitive to constructive criticism, and you have to tailor it for each person.

Johnny Podcasts  25:42  
Yeah. And to reiterate, I'm not just like, as soon as I hit stop, I go, you sucked on. I wait for them to Johnny, what did you think I'm not just offering? Exactly. Because obviously, you know, like, like you said, people can be sensitive. I don't want to just like destroy them, right? Yeah, I like the Bill Parcells

Matt Cundill  25:59  
approach to it. And that's 50% preparation 50% execution that so you know, if you can just tell your client or anybody just to think that way before any performance, that it's 50% preparation, and that 50% execution, they'll think more about the preparation process and whatever that is. Because I think I think when we talk about prepping, I know, I know, Jack from radio, we did this, we had to talk about show prep with with talent. Everyone's like, Oh, my God, I got homework to do. Yeah, I mean, everybody feels like prep is homework. And it's just, I mean, preparation is really just thinking about the big interview you have. And just sort of getting into a mind space about it. You don't have to, I mean, it's nicely come in with your practice. And I'm talking about practice, practice. And that's enough for the sports analogies.

Catherine O'Brien  26:50  
Yeah, until the next time, it just naturally flows into our conversation.

Sarah Burke (Voiceover)  27:00  
The podcast Superfriends support podcasting. 2.0. So feel free to send us a boost. If you're listening on a newer podcast app, find the full list at new podcast apps.com.

Catherine O'Brien  27:11  
Jack, I'm interested in let's turn to you for your podcast, spring cleaning, what's going out.

Jon Gay  27:18  
i It kills me to say this because I love writing. But I am no longer writing show notes from scratch. There are a lot of AI tools out there. And I want to be clear about this. I am not having chat, GPT headliner to script all these tools that are available to write shownotes. I am not having them, write the show notes. And I click it and set it and forget it. I'm having them write show notes and summarize the episode. And I am primarily Chad GPG. Because it's learning my voice in the way I write, I am going through and combing through an editing and tweaking and changing things and just making small tweaks. But keeping the bulk of what it does. I know that may fly in the face of what some people consider, you know, AI versus not, I think I can I can use that use the tool in my general with all things AI, this includes any AI audio processing, I use as well, running through the AI. But anything you use AI for a human has to check because there are going to be tweaks and they're going to be little modifications that can make take it from you know, an 85 to a 98 or whatever the numbers are. So I'm using more AI tools, but always with a human guardrail in place.

Catherine O'Brien  28:29  
Absolutely. And I and I know that we as a podcast producers group, we were we've all been sort of monitoring how good some of these tools are for the AI. And it's been impressive to say the least it

Johnny Podcasts  28:41  
has. And we've talked about it before. It's it's exactly what you said, Jack, that's like the highlight of this entire episode, I would think is that the AI is here, you should be using it. But you're using it to build your base. And you are doing all of the monitoring and checking it every single time because it will get stuff wrong. It's not perfect. And it will they will look like it was written by a robot if you don't have that human looking over it, looking over the edits, looking over the writing the copywriting that it does, because it is not perfect yet. And it's just you're using it as this base, that you build the final product on top

Catherine O'Brien  29:15  
of like a stepping off point. It's a great stepping off point.

Matt Cundill  29:18  
So Jake, for anybody who hasn't used an AI tool as of yet, and they're thinking, Oh, how does he do that? How do you do that?

Jon Gay  29:25  
Well, I'll use chat GPT as an example, because I liked that the best so far for shownotes. And there are services that offer podcast specific show notes, where you upload your audio file and it will do it for you. With chat GPT I'll get a transcript of the episode either human transcriber or just script or headline or one of those tools that will transcribe an episode and I have created a GPT which I YouTubed how to do I didn't really build it from scratch. I just kind of copy pasted from a YouTube video that I watched. It taught me how to write a podcast summary In, in my voice because my I have the paid $20 A month account for chat GP and it's learning how I write. So I have the GPT. I open it up, I say activate podcast summary, I paste in the transcript, and it will. And I have instructions to give me a short summary, give me 300 or so word, show notes, give me a list of keywords, and then give me suggested titles for the episode. It's a massive time saver, it's a lot faster and more better use of my time for me to prove what's already there than to come up with it on my own. And what's fascinating to me, is occasionally a host will have a guest that rambles and doesn't really tell a story in a straight line. And it can be very difficult to edit audio wise, it can also be very difficult to summarize, oh, they went over here and they did this. The the, the AI is pretty good at distilling down the crux of what they're saying a lot better than I am sometimes, okay, here's, here's what they're talking about. Okay, good, because this person was all over the place, and I edited it to be congruent as best as I could. But there are some cases where you just have a guest, that's, you know, squirrel, and they get distracted. So

Johnny Podcasts  31:09  
another quick hack for chat. GPT jag is, as it's learning your voice, it's not so much for you. It's just for the listener, as if you're using the free version, or you're, it's not totally caught up with how you write, it'll learn it as you go, it's putting in the reps and putting in the prompts. But you can just do a really quick, hey, rewrite this in a seventh grade reading level, rewrite this in a 10th grade reading level, because I've done it with the shownotes where it spits it out. And it thinks that I'm Elon Musk, or some kind of rocket scientists where it's like, it's using these really big fancy words. And it sounds way too over professional like, Okay, we need to dumb this down for people a third grade reading level, boom, that that sounds like how a normal person would talk, copy, edit.

Jon Gay  31:49  
A perfect example that Johnny is I tend to write in the present tense when I write my show notes. And I say, you know, on our show today, Johnny talks about his experience with x. It was writing it in the past tense. So I said, Please rewrite the show notes in the present tense. And it did, except it changed every verb to the present tense. And so I had to go through what I had to prove it. So if for example, it said Johnny, Johnny sleeps last night and and talks and talks about this dream that he has, you know, and so it was, it was, that's why you really need a human to prove everything, because the last thing you want is to not check something AI does. An audience member sees that AI did it and says, oh, this person is not even putting in the time to do their podcast, right.

Johnny Podcasts  32:37  
And David showed us on our offline meeting as well that you can do this script has a specific tool for this called podcast, show notes, and it will use the AI of it once it transcribes the audio for you. So if you're already using the script, David, you can explain it better than me. But if you're already using a script, you can keep that all self contained, where you're just uploading the audio file there, it'll transcribe it, and then you can get your show notes from there.

David Yas  33:00  
Yeah, I wonder if I can share my screen. Now I'll try standby one moment. Here's how easy it is to do show notes with descript. We've got a script in here. I'm gonna go down to ask AI. Then I'm gonna find show notes. Click on that. It'll put the prompt in the window up there. And you just hit return say yes to that. Now it thinks for a while.

Jon Gay  33:34  
David and I are putting in a welfare as we speak that

David Yas  33:37  
exactly what you want the title on the summary. You copy it to the clipboard. I'm just going to paste it into a Word doc here. And you'll see you've got practically perfect show notes. So I was like, half asleep when I recorded that. I think that

Johnny Podcasts  33:53  
took you like eight seconds. Now imagine how much time you as the listener right now. If you're doing your podcast production yourself how much time you're spending, writing your show notes, finding the time codes, if you're even doing time codes at all, which you should be right. That just saves you so much time and energy. And if you're not the type if you're like if you're just thinking yourself great, the AI can do it. I don't want to prove it. But if you want to take that extra step and prove it great, but just imagine how much time that's gonna save you overdoing 300 episodes of your show it's hours and hours and hours of time and stress.

David Yas  34:22  
Yeah, I mean, I made that video purposely very short but but at the end if you saw the finished product, what descript generated was a suggested title summary this just of the length you would like and then the the big bonus as you mentioned Johnny those if you ever done time coded topics, the time codes there's such a pain to to do manually and yeah occasionally the the words will be off where you're like oh, I don't want that in the list of topics you know, just just delete it but man as you said, joining it's this has been the probably the biggest game changer for me and in posting podcasts is is knowing that the shownotes are not going to be this big chore that I have to worry about after I've already added to the whole things, it

Matt Cundill  35:06  
could also go and fish out your AI clips or your reels or your shorts that Johnny is not doing anymore.

David Yas  35:13  
You can, by the way, you can I feel like I've only scratched the surface of, I mean, chat ups, you can do this as well. But in descript, it's already got my transcript in there, you can ask the AI, anything, find three meaningful quotes from Dr. Jones in this podcast, you know, find the number of times that she mentioned the me to movement or whatever, anything that might be helpful to you, the robot will talk to you.

Jon Gay  35:40  
And if I may say well hold for a second that 60 Minutes did a piece on Nvidia, the company on Sunday night and they talked a lot about AI in the future. And the obvious question is is AI going to replace jobs? And no because the the AI doesn't have the critical thinking skills that a human does it frees it will free in a lot of ways humans up to do higher level higher thinking jobs by removing some of the remedial work.

Johnny Podcasts  36:03  
You'll be replaced by the person who can use AI.

David Yas  36:06  
Yeah, I was doing I was doing sorry. Quick 32nd Funny store. I was doing a sports podcast the other day was about baseball. So I said, Chuck UBT give me 10 offbeat facts about baseball that people might not normally know. The first one it said was Randy Johnson once killed a chicken by throwing a pitch in an exhibition game. fading the second one? No, it was a bird. I have it was a it was a bird. It definitely wasn't a chicken which I told Chet GPT and Chachi he apologized for getting it wrong. It also said that Bruce Springsteen in like 1974 tried out for the Philadelphia Phillies. simply not true. I don't know which.

Johnny Podcasts  36:48  
And you have, like we said, this thing is not perfect. Like my quick example of that is I use it to make backgrounds for thumbnails. And I'll tell it, make it in the dimensions of a YouTube thumbnail. And I've realized that I can't use the word YouTube in the prompt because what it will spit back is an image with a big YouTube play button on the end I respond and I say do not include any images of the YouTube play button at all. It'll spit it back to me another YouTube image another YouTube play button. Oh, here's the same image but without the YouTube play button. I go you add it it's still in those No, it's not. You

Catherine O'Brien  37:17  
said YouTube here I am. I propose maybe maybe for our next podcast Super Friends. Let's want Why don't we consider doing an episode of how we're using AI with our podcast clients that might be an interesting just the some actual demos of some of the things going on. Well cleaning up the lineup here for those podcasts spring cleaning, I have done a big purge the traditional spring cleaning move which get rid of as much as you can. And what I did was I went through and I got rid of a lot of inputs, I was just getting very frustrated with my email inbox being very cluttered. And I unsubscribed to so many things I stopped following certain accounts on social media. I dropped a lot I cleared out my I can't tell you how refreshing this was. I cleaned out my podcast feed my own personal podcast that I listened to back episodes that I just I was keeping in my in my lineup that I was sure I was gonna get to at some point and just hadn't. And I just did a big clean, I have a couple of podcasts that I was subscribed to that they've moved to a paywall only version, and I didn't go with them as they went to that move. So I just unsubscribed and got all that clutter out. This is a little bit related to what Matt was talking about. But man, I gotta tell you, it felt really, I was a little surprised at how good it felt. But it also kind of brought a good lesson to me, which was some of these email newsletters that I was unsubscribing from, they aren't bad, they have good information, just my attention. everybody's attention is a limited resource. And if we just have to this was a just a good lesson for me to just remember, we're asking for people's time and attention, which has a max. And it was a little bit of a just a push to remind myself, okay, if we're putting out podcast content for people, it should be really good to where we're speaking that they're, we're giving them what they need, we're giving them that value. So that even if somebody chooses to unsubscribe or whatever, we know that we're communicating the best value that we possibly can. So just doing that, even like I said, it wasn't that anybody was doing anything wrong. Or you know that they had bad content. It was just a fact that we all have a limited amount of attention that we can give to things and I just thought that was sort of just a good lesson for us as producers to take in

Johnny Podcasts  39:41  
to tag onto that. What subscriptions are you paying for go through your banks go through your credit card statement. Every month that stuff gets that stuff starts to add up after a while I was paying for Adobe products for Canva for like a video short editing thing and I was just like I don't use I don't use two of these. clean that out. Go Do Adobe I'm paying X and I'm only using why clean that like lower my bill, all that stuff that that is I would add that on top of everything that Catherine said and I did the podcast cleanse thing too. I was subscribed to so many shows that I was just like I haven't listened to show in six months. Why am I still subscribed to this unsubscribe and it just cleans up your feed, listen to stuff you want to listen to, I think what's great Catherine. And I also

Catherine O'Brien  40:21  
I really advocate for the social media purge. Because now because I would say I would guess that the counterpoint would be like, okay, then I potentially moving myself further and further into a bubble where I'm only hearing what I want to hear. And I sort of disregard that because I don't need i i can choose where I put my eyeballs. I don't want to keep having things that are draining my energy away or getting or triggering that. That outrage clickbait kind of things. I I think that there is some some wisdom in not not giving your eyeballs over to things that are just really not serving you. Any further comments on that? Well, I

Matt Cundill  41:08  
got rid of a couple, just last week, and I thought well, I've been subscribed since 2017. I'm not really getting much out of it. But in the end, I sort of thought if they were to ask me, they do ask you on the way out why you unsubscribe and I said, I don't really think I'm a member of your community. And we're in sort of a stage of community building when it comes to you know, whether you're doing a podcast or whatever it is that we're doing. I said, it's for someone else. It's just not for me.

Catherine O'Brien  41:37  
And God bless the marketers who have the option like are we sending you too much email, because you can stay on our list and maybe get one one, you know, once a month or whatever. But some of these emails are just, they're so much but yeah, and you're right. And Matt, we even know from doing our own podcast, that you change, you change over time and who you talk to you who you're talking to gets refined and refined and it's okay, if you just aren't in the same circles anymore. That's totally fine. Well,

Matt Cundill  42:04  
I hope you unsubscribe from mine because I talked about you today.

Catherine O'Brien  42:08  
I know. Well, I can't wait to yeah, we'll get we'll get in more into that offline.

Matt Cundill  42:16  
News. I'll just put the newsletter in the on the socials. Oh, please do.

Catherine O'Brien  42:24  
I appreciate the good association. Okay. Well, now everybody is swept clean, they are enjoying their new refreshed minds. Everything is looking so beautiful from their podcast spring cleaning, it's time to bring in something new out with the old in with the new. David, I'm gonna go to you first and tell us what are you bringing in after this wonderful podcast spring cleaning a fresh wind coming into your podcast world.

David Yas  42:48  
I'm gonna take a suggestion that you made by way of illustration on a prior addition of podcast Superfriends. And you give an example of a podcast that always had fun with the housekeeping portion of the podcasts. And it became like a thing where one host challenged the other see if she was going to screw up the end by housekeeping. I mean, when you tell people where to find the pod way to subscribe, and we all do it and we all do it sort of rote. And hopefully we don't take too long and doing it because we know that you can you're gonna lose the listener if you try to tell them five different ways to get in touch with you. But one of my goals is to take a fresh look at how it all the podcasts how we do that housekeeping. And can you actually spin something clever out of it and do it a little bit different every time and you'll have to stay tuned as to exactly how I do that because I don't know yet but that's one of my goals.

Catherine O'Brien  43:42  
I love it any particular podcast? I don't know. Any Yeah, I love it. I think that's great.

David Yas  43:48  
Yeah, no, I mean there are some that I mean I recall as an as this is kind of a wacky example but on the improv comedy show Whose Line Is It Anyway, at the end of that show, they would always have the winner read the credits you know in a style that they chose so read read it as you know as a 18th century carnival barker read it as you know the guy at the supermarket who says Clean up on aisle five read it like that guy. So that that would have to be for you know, a light hearted pod but something like that so that the listener would actually look forward to it rather than just wait I know this already. So you

Johnny Podcasts  44:29  
guys are gonna have to start giving me some notes before the show. We've mentioned npr 60 minutes and Whose Line is it anyways three things that I have no concept of what? Oh my gosh. Oh, boy. Widening

Jon Gay  44:48  
Blue's Clues reference for Johnny. Oh, man. Where's Steve when you need him?

Catherine O'Brien  44:56  
On that note, I want yeah, he wanted to call Essentially that candle, please tell us what are you bringing in

Matt Cundill  45:06  
this camera, and the and the video setup and everything around. So I bought this camera and I'm still learning how to use it. I haven't made too many positive changes towards the back me but I did shave and put on a nice shirt for you that but I didn't need to do that because I used to have just a little FaceTime camera here. So I'm really learning to do you know more video and I'm actually learning from from some of the shows that we're doing right here that, you know, there's the script, and there's AI and there's shorts, and then there's no shorts and, and how to do all this stuff. But it's really been a concentration of video for I think last few months, but I'm gonna continue on to start to really use the script and learn it and see how to do a little bit of you I've done audio for a while, and I have been outsourcing the video, but now I'm actually going to just settle down and and do some of it myself to see see how it works. So we're gonna try. We're gonna try something new.

Unknown Speaker  46:04  
And how to do that. Yeah, what

Johnny Podcasts  46:06  
what camera are you using for the OPL? Okay. And then one quick tag on what you're saying. I think it's smart to bring it in house, at least to learn how to do it. This is something that for the listeners who are hosts that are considering finding a producer, one of the things that should be sort of boilerplate for your producers is they need to be technically capable themselves. There are a lot of companies out there that all they do is oh, I'm your producer. And what they do is they outsource your audio and your video. overseas. They have no technical ability. They've never edited anything themselves. They don't know how to use Premiere or Final Cut Pro or logic, or what's the audio one for Adobe Jag?

David Yas  46:48  
Audition? Yeah, audition?

Johnny Podcasts  46:49  
Yeah. If they don't have any technical ability, they don't know what good editing looks or sounds like. And so being able to do it yourself and then sell yourself as a producers is critical. So for those that are people that are kind of marketing or like looking for a producer that put that on your checklist of things that you're looking for, can you actually do these things yourself? Do you know what that good editing looks and sounds like?

Matt Cundill  47:16  
And I would like to thank Jack JEGS started this and I'm like, Well, Jack can do it. Well, I can do it better,

Jon Gay  47:21  
right video description. Yeah, just

Catherine O'Brien  47:24  
a little a little friendly competition among doing David Cassidy, the

Matt Cundill  47:27  
only one to talk about the script, all push each

Jon Gay  47:30  
other, we push each other.

Johnny Podcasts  47:31  
through listening. We're open for now. If you want us to keep harassing up your company, and we'll start cutting some checks,

Jon Gay  47:38  
I'll do you to give us all a free subscription to the script and we'll be

Catherine O'Brien  47:43  
jag things are all cleaned up. What are you bringing in?

Jon Gay  47:45  
So I'm going to stay on the AI tip. And I'm started playing with some podcast artwork in some in when I'm doing videos for clients, etc. Any point with videos, there is a real push that we've talked about in previous episodes to not use copyrighted material. If you use the material that another photographer took or videographer shot, you could be slapped with, at best a cease and desist at worst and expensive lawsuit. So because of the way my twisted brain works since our Randy Johnson comment a moment ago, I've been in my brain picturing Randy Johnson actually hitting a chicken with that pitch instead of a bird. And so I in the last few minutes I've been playing with Dolly which is inside Chet GPT this won't be gruesome is it's a sort of cartoon ified. But if you curious how Chet GPT interpreted hitting a chicken with a pitched baseball, this is what we got for those of you watching on video. Oh, gosh, can't wait. The points are no, not yet.

David Yas  48:42  
Here we go. The chicken that's pretty good. Of course. It's not bad. But the chicken has a baseball glove like he's playing also.

Jon Gay  48:54  
I spent more time refining it, probably it wouldn't let me actually generate the actual hitting hitting an actual chicken because it's claimed that'd be too violent. But the chicken should probably turn around. And also there's a baseball in the air and the pitcher is holding a second baseball. It also has it also has issues with words and lettering so that they don't always come up without. But a good example of this was I did a I did a podcast episode of my show the JAG show I'm gonna play David and Paul point on the show here is about the Billy Joel fiasco and CBS cut off the end of the Billy Joel concert a couple weeks ago. And I wasn't going to use CBS this footage and get sued by them. So I created an image of a network executive losing his mind with a facsimile of Madison Square Garden in the background. So smart. So that was the artwork for my show. So you know, there are lots of applications for playing with image generation tools and there are many of them. There is a chat GPT obviously, Dolly, there's Microsoft copilot. There's many of them. We actually on our offline called David showed us some stuff in the script that was able to come up with as well so There are a lot of tools to do that. If you don't have the rights to certain images, sometimes better safe than sorry. And if you create a cartoon it might be more eye popping like you know, Mr. Chicken baseball.

David Yas  50:10  
Yeah David I

Catherine O'Brien  50:12  
can't believe you that you I can't believe you to think your chicken can play baseball. That's my big takeaway here.

David Yas  50:18  
I saw I saw Chicken Little Disney hit a homerun in that movie Chicken Little anyway. I needed a name by the way, you

Jon Gay  50:25  
know chickens, you know chickens favorite baseball status, right? Oh, gosh. Go rock a buck.

Johnny Podcasts  50:35  
Thanks for tuning in and I'll look for them.

David Yas  50:41  
But just to amplify your point I needed an image of for reasons I won't go into a confused Elton's confused Elton John, it was it was a thing about Mr. misheard lyric. And so jet GPT. To its credit, said, I can't make an image of the actual guy, Elton John. But he's using he usually fits this description so well. And so it created it created an image and it really did look like Elton John. So But Chuck GPT is wary of the copyright. So it doesn't want to say it's actually Elton John. And I use the image of work. So it let your imagination run wild with that. It's really cool.

Catherine O'Brien  51:18  
All right, bringing your own home, Johnny, we've cleaned up what are you bringing in?

Johnny Podcasts  51:22  
So I'm going to contradict myself. I know I just told you guys, y'all need to be technically capable of things. But my what's in is if you're going to outsource something, and I think that you should be outsourcing this we've spent the last few months especially me being like get on YouTube get on YouTube get on YouTube, doesn't have to be video, it can be audio only. But what matters is your thumbnail. And the thumbnail creation industry is something so massive that we can't even comprehend it. If you go on Fiverr. If you go on Upwork, any of these global marketplaces, the talent that is out there for these digital artists that can create really eye catching thumbnails is insane. These people are 20 times more talented than any of us could ever hope to be combined. outsource that. Pay 510 1520 bucks and episode to get a really eye catching eye popping thumbnail for your YouTube version of your podcast. That is what is in for me is get really great thumbnails for your show. Because what matters, it doesn't matter how great your content is on Youtube, it doesn't matter how amazing the guest is that thumbnail has to be something that is going to stop someone from scrolling and go, Oh, that looks interesting. What does that and then click on it

Catherine O'Brien  52:31  
clickability is so important. And we I don't think that early podcasting really talked about that as much as they probably could have. But it really is that that economy is very strong, and it's something we all need to be paying attention to. That is my comment.

Matt Cundill  52:50  
As a voice as voice talent, I'm trained to just not recommend Fiverr for anything. But I also found that in the you know, couple of years ago, when you would ask for artwork generally show artwork on Fiverr, they always put a microphone in it. And if you want to know why so many podcasts have microphones in it, I blame Fiverr. Because I think the people who are designing these things, this is what they think about what a podcast is. So here's a microphone, and that's what it is. But yeah, find somebody good if you're going to find find some way to do this Upwork is, is you

Johnny Podcasts  53:20  
you're sifting through a lot of garbage to get to the gold. But once you find that gold you can find someone that is really responsive is really talented, and will work with you to find the exact look that you're going for. And you know, the the people that I found in that work I work with consistently are just absolutely fantastic. And they make incredible thumbnails and I and saves me so much time and energy of trying to learn this stuff and be able to do it myself.

Unknown Speaker  53:44  
It's a specific skill.

Johnny Podcasts  53:46  
That's I think that's that's not audio. It's not video, it's graphic design. And that's not what podcasters or podcast producers necessarily do. You get like I can do Photoshop, I can do illustrator I can do after effects. But I mean on the not on the level that we're talking about here.

Catherine O'Brien  54:02  
Well, in just a minute, I know we're coming up on time, we're going to try and squeeze in just a lightning round talking about summer. But before that, I'll just say my thing that I'm bringing in is I've been really spending a lot of time focusing on SEO specifically for podcasts. Another thing that I think that maybe we don't talk about as much as we could as podcasters. I've been using some tools that help with headlines specifically for podcasts, trying to get make them a little bit more punchy and answering questions that people are already looking for. If we've done all the things that we're supposed to like we have the shownotes we're putting our podcasts, we have a website for our podcast, using that SEO specifically for the podcast. It is something I've been really focusing on and I'm I'm I am hopefully seeing some fruit from it. But it's just something that I just, I think just to having even the mindset of we need to be delivering a product that an audience is looking for. That just has sort of a trickle down effect where we start to Maybe just the way that we put together our materials that go around the show, or just are maybe trying to connect with that audience a little bit easier. So my thing that I'm bringing in is SEO specifically for podcasts. Okay, spring leads into summer, summer slumps. Is that a myth or a fact? What are we going to be doing this summer? We're going to just do a just because of our time, let's just do it as a lightning round. Jack, I'm going to start with you. What is your summer word of wisdom,

Jon Gay  55:32  
or summer word of wisdom is from my own failure as a podcaster on my jag show fell off for about six months. My summer word of wisdom is I've recommitted to putting out an episode every week even if it's five minutes. And that will include if I'm traveling over the summer to have something ready to rock and roll. I've done doing video podcasts. I was on vacation a couple of weeks ago I did it it's just just audio that week. I still got the content out everywhere each week. That's

Catherine O'Brien  55:56  
great good consistency. And that's that builds that muscle of like resilience and not not giving up pathetic tear with anything, David.

David Yas  56:04  
I'll do something similar to jag mana, revive my show the Boston podcast which has always existed, but I've been lazy about consistency. And consistency is king and so it's a shame I'm not gonna let it I've got like, hundreds of episodes in there. It will get revived it will get rejiggered revamped revived. That's it.

Catherine O'Brien  56:24  
tanned, rested. Ready. That sounds amazing. Summertime. Johnny

Johnny Podcasts  56:33  
summers big for travel you as the host are probably going to be traveling a lot. Don't let your podcast die either batch record do two episodes recorded in a week do four episodes recorded in a week or make a small investment of $55 and pick up the F i F I N E Fi Fein USB microphone for $55 on Amazon. We just started shipping it to some of our guests. It sounds incredible. It sounds just as good as this phone. I'm not kidding. It's better than the queue to you. It's better than the other microphones that we recommend it plugs right into your computer. Pick it up for 55 bucks. It's got a built in, stand into it and set right on your desk. Bring it up close to your face. Use it while you're traveling. That's all you need. You need that microphone you need some headphones you need either Riverside or just record with QuickTime directly into your computer.

Catherine O'Brien  57:17  
Wow, good. Another good product boost. That sounds that a good investigation. Plus, how fun would it be to be like remote you know, you're just dialing in from wherever you're Voki you're a cabin in the woods for your vacation, whatever you're doing that the beach Yes, all those things. sounds really great. And Johnny always coming in with the great product recommendations. Matt summer. First of all, do you even get a summer?

Matt Cundill  57:44  
Yes, we get two weeks. In Winnipeg, you get two weeks so the flood ends and then the mosquitoes and then you get two weeks and then it's winter. That's what happens. So this summer thing about the drop off it's a myth. And I've got two pieces of proof. One of them is Mark Asquith from Captivate had a podcast and he let it just sit there for a year he came right back and had the same amount of people still still there when he released an episode. Another example is Cynthia and Josie is unmentionables. They took the summer off. But what they did was they remained totally active on social media. So the episodes might have stopped, but they were still active on social media talking about what was coming up. They were they were posting stuff every day, they had not stopped that section of it. And they didn't lose any any listenership along the way. If you are going to take a break. My recommendation is to put in the description when you're going to be back. Also leave a bonus episode in there saying, Hey, I'm off for the summer, you might want to try some of these older episodes. But we're going to be back on August 29 with a brand new episode and stick with that date, set the appointment in advance. And then if you're if you aren't coming back, maybe you want to have a trailer for your you know, you know, some of the episodes that you've got coming up in the fall. And again, this is something if you can't do the batch recording the Johnny suggested, which is always a good thing. But there are things you can do and stay active on social media. So many people take a holiday, and they really take a holiday. They're like they do nothing. And everything goes away and they can't figure out why. So things to think about if you're heading into summer.

Catherine O'Brien  59:25  
I like it. And I will say that for my summer i this past year there was a lot of client reflection in December. We did a lot of you know how was this year in review? How did things go? And what I'm going to do is I'm going to spend some of the summer time really using the summer to do some planning for the fall. I'm really going to try and capitalize on September being the second New Year that marketers talk a lot about that a lot of people are just they're gearing their things people whether it's scatback in school, they're done with all their vacations. There is sort of a bomb Something comes in September. And I really want to plan for that, as opposed to waiting till the end of the year to look back to how things are going. So my summer is going to be one of planning in the podcast world.

Matt Cundill  1:00:11  
I might well this is after and that is the first new year because Christmas is just you know, there's Christmas in between the new year and then it takes forever to get people going. But bang, everybody after Labor Day is ready to roll.

Catherine O'Brien  1:00:21  
They're ready. They're, they're just gonna finish that year strong. They had a great summer. We're back in action, baby. That sounds good. Well, I think this has been a great podcast super friendly David. No, David, I'm so sorry. What? Summer No, we

David Yas  1:00:37  
did we did mine. Yeah, I said, I'm gonna revamp my show. And my notes my Oh, yeah.

Catherine O'Brien  1:00:44  
Oh, you forgot because he was gonna take my he was going to take my advice about the turning even even housekeeping into something fun. See, Johnny,

Jon Gay  1:00:52  
if you watch the minutes, you'd have a longer attention span. You wouldn't have missed that.

Johnny Podcasts  1:00:55  
David sounds exactly like Hillary Clinton. I just totally dozed off.

Catherine O'Brien  1:01:00  
Oh, boy. Wow. Okay, this show has taken a turn that I was not expecting, but this has been a great one. Let's go around and starting with Matt and we'll be signing off as the podcast Superfriends Matt Cundill take it away.

Matt Cundill  1:01:13  
Man condo Winnipeg, Manitoba. The sound off Podcast, episode 400. With congrat Dave Jackson from the school podcast comes out on Tuesday.

Catherine O'Brien  1:01:25  
Big get David not forgetting David.

David Yas  1:01:29  
Pod 617 dot com Boston Podcast Network. Thanks, Catherine. Great job today.

Catherine O'Brien  1:01:34  
Jag

Jon Gay  1:01:36  
John Gay jag in Detroit podcasts, jag in detroit.com and jag in Detroit on all social media

Catherine O'Brien  1:01:43  
and the young Johnny podcasts.

Johnny Podcasts  1:01:44  
I'm gonna use my plug to apologize to David and go follow go check out pot 617 dot com.

Catherine O'Brien  1:01:51  
Thanks. And if anybody could recommend a music podcast to me, I'd be most grateful but this has been Catherine O'Brien. Baton Rouge Louisiana branch out programs Hello, Catherine. Oh on social medias thanks for joining us everybody with the podcast Super Friends. We'll see you next time.

Sarah Burke (Voiceover)  1:02:06  
Thanks for listening to the podcast Super Friends. For a transcript of the show. Or to connect with the Super Friends. Go to the show notes of this episode, or go to sound off dot network produced and distributed by the sound off media company.