Nov. 10, 2016
The End Of Radio's Millennial Apathy
Leslie Scott is the Program Director 107.7 The End in Seattle. the alternative station started in 1991 in the throes of the grunge movement. Earlier this year - they committed to their millennial audience by committing to less commercials and playing great music. Now, that's a time old cliché that every station claims, but they backed it up with a 2 minute cluster guarantee, marketed it with a hashtag #2MinutePromise and cut their inventory in half. Entercom is so serious about debunking the myths and highlighting that reality - they have a website dedicated to it.
Want to appeal to Millennials? It's not hard. Don't lie.
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