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Diving into the Streaming Habits of Canadians - Who's going to cut the cord next?
Roku's head of Advertising in Canada, Christina Summers, joins Marc Aflalo to talk about the findings of their recent study. "TV streamers are more responsive on streaming platforms to ads than non-TV streamers that see ads on TV, which can be attributed to the lighter ad-load through TV streaming"
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Here are some great episodes to start with.
