B Corp Business: From Motivation to Implementation: How Values Shape a Business

In this episode of the How to Protect the Ocean podcast, Andrew interviews Bernie Geiss, Founder of Cove Contuinity Advisors Inc. and a representative from a B Corp business. They discuss the importance of the B Corp certification and how it impacts not only the environment but also local communities and employees. Bernie shares his company's focus on conserving relationships and the environment. 

Tune in to learn more about the B Corp program and the positive impact it has on protecting the planet and oceans.

Cove Website: www.coveadvisors.com
Instagram: https://www.instagram.com/coveadvisors/

Bernie Geiss had an unconventional educational journey. After dropping out of high school in grade 12, they embarked on a five-year travel adventure. During their travels, they had the opportunity to learn meditation from Buddhist teachers and renowned instructors in India. Upon returning to Canada, they sought a means to make a living and achieve self-sufficiency. Drawing from their background in studying philosophy, they found the topic of death to be comfortable and intriguing. This led them to view life insurance as a fascinating tool. One of the reasons they decided to pursue a career in life insurance was the fact that it did not require them to return to university or college. They also noted that professional designations in the life insurance industry were not offered through universities, which further motivated them to take shortcuts and attain these designations independently. Their goal was to build self-sufficiency for themselves and assist the individuals they worked with.

Bernie's exposure to meditation and their philosophical studies influenced their decision to enter the life insurance field. They perceived life insurance as an intriguing tool due to its connection to discussions about death, a topic they were comfortable with. Additionally, their strong desire for self-sufficiency and independence drove them to explore various career options. Ultimately, they chose life insurance as it provided an avenue for achieving self-sufficiency without the need for further formal education.

The speaker's pursuit of a career in life insurance was driven by their aspiration for self-sufficiency and the ability to align their work with their personal values and principles. They aimed to establish self-sufficiency for themselves and extend it to the individuals they served. Recognizing the value of life, disability, and critical illness insurance in times of crisis, such as the loss of a loved one or a disability, they believed these tools could provide crucial support. While the speaker acknowledged anecdotal stories of how insurance had positively impacted people's lives, the focus of the discussion was not on these stories. Instead, they emphasized how insurance allowed them to maintain their independence and avoid working for others. By becoming an independent broker, they were able to build their business based on their own philosophy and values, rather than conforming to someone else's. The speaker attributed their comfort with the concept of death to their background in studying philosophy, which further fueled their interest in life insurance. They chose this career path as they believed it offered a means to achieve self-sufficiency. Additionally, they expressed a desire to take shortcuts and avoid returning to university or college to obtain professional designations, as these were not available through universities anyway. In summary, the speaker's decision to pursue a career in life insurance was rooted in their pursuit of self-sufficiency and the opportunity to work in alignment with their own values and principles.