I Manage to Publish a Podcast 3 Times a Week: This is how I do it

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I publish a lot. Monday, Wednesday to Friday. Sometimes

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I've published every day. It's a lot of work, but I

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really enjoy it. And a couple of weeks ago, I

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did a podcast as a guest and somebody asked me after the show,

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they said, Hey, you publish a lot. Like that is a crazy schedule that you hold.

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How do you do it? And a lot of times I say, Hey, look,

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here's my schedule. This is how I do it. It's

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a little crazy at times, but if I plan enough, I can get it

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done. And I gave them the reason

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why I did it. And they were like, wow, okay, that's pretty cool.

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And a lot of times, it's against what other people say. You know, all

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the experts, the quote unquote experts. But it works for me.

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So if you're here to listen to, hey, this is, I

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wanna be a science communicator, I wanna publish online, whether it be a

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podcast, whether it be a video podcast, whether it be videos, a vlog, or

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whatever, but I don't know how much I can do, how much content I

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can come up with. It works with what you work

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with, what you can do. Do what you can do, do what you're

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comfortable with. But I'm going to talk about why I do what I do and

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how I do it on this episode of the How to Protect the Ocean podcast.

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Let's start the show. Hey

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everybody, welcome back to another exciting episode of the How to Protect the Ocean podcast.

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I'm your host Andrew Lewin, and this is the podcast where you find out what's happening in the

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ocean, how you can speak up for the ocean, what you can do to live for a better ocean

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by taking action. And on today's episode, we're going to be talking about

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this podcast and about what I do that makes

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me happy. A lot of times I say I do this for a

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living, but it's Not technically true. I

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do this a lot and it's almost like a full-time job,

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but I do it as a bit of a side hustle. I like to call it. I don't make

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a ton of money on it. In fact, I don't make a lot of money on it,

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but I do love what I do and I do spend

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a lot of time on it. I do it because I love it.

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It keeps me connected to the ocean while I'm here in Ontario,

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Canada, surrounded by the beautiful Great Lakes, but

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I love the ocean so much. I want to stay connected with the people and

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the stories and everything that goes on. I

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want that to happen so that

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you can get involved. You can find out what's

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happening with the ocean. And in that, in my mission is

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to make sure I cover everything that I can cover as

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much as I can. Because there's a lot of information out there and I want you

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to get it into your earbuds, right? As

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easily and effective as possible through this podcast. That's why I do

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what I do. Now I publish a lot. A lot. I

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publish Monday, Wednesdays, and Fridays. And I love to do that.

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I love to publish Monday, Wednesdays, and Fridays because I can

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get more information out there. And I love to talk about the ocean. It keeps me connected.

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It's almost like a full-time job, right? But I have a full-time job that actually helps

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me pay my mortgage. This full-time job helps me follow

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my passion, do what I love to do. If I was able to do this

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full-time, I'll tell you I would do this full-time. I'd probably put out more content.

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But regardless, as I work towards that, I'm

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here to continue to provide the information because I think it's necessary. I

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think it's part not only of my mission, but I feel like

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it's really helpful for people, right? I may not have the biggest podcast,

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not even close, but I continually produce.

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And for a lot of the podcasts that have come and gone, I'm

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still here. And there's a reason why I keep it independent, and I'll talk

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about that in a second, but I'm

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still here. I'm still producing. Right. I still publish

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episodes. So a lot of times I've outworked other podcasts. A

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lot of times I continue to just put it out. And that's

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important. But today I'm going to talk about why I do it. and

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how I do it, because I think that's really important. I

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mean, you've kind of heard the why. I feel this necessity

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to put out this information because I continue to meet people

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who don't know anything about the ocean. And so when I say, hey, if

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you want to find out more and people are interested, listen to

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my podcast. Here it is, How to Protect the Ocean. I

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can share it. I can send a link to it. What's

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your favorite podcast app? All right, I'm going to send it to you. Take a listen. Let me know

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what you think. It's time that we have call to action. It's time

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that I get more aggressive in sharing it. I'm more apt to share it to

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people now than I was when I first started because I'm more confident in

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the podcast. I've heard feedback. I get a

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lot of reviews, which is nice. Not lately. By the way, I need

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some more reviews lately. I'd love to hear what you think about these episodes and

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the podcast. Just go to Apple or go to Spotify or your favorite podcast

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app, and if you can leave a review, please leave a review. I'd love some updated ones.

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I think the last one I had was in 2022. So I need those reviews. I'd

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love to hear. I just like to hear the feedback. So it's always great. But I digress. I

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do this because I love it. But I do this as a second,

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you know, as a second thing, right? It's the second thing. It's the third thing, really,

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because I'm a parent of two teenage daughters, wonderful teenage daughters who

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are going through high school and they need some help, some guidance as

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a parent does. Right. And then I have a full time job that pays my bills, that

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takes up most of my day. So it's a lot of work. It's

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a lot of work. And I need to stay focused. So the first thing that

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I do is I stay focused. I get sleep. I work

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out. I try and stay healthy because I'm sitting a lot. I'm not doing

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as good of a job that I'd like, but I'm trying to stay focused. And to stay focused, I

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use a lot of healthy things. And one of those healthy things I've

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talked about in this podcast before is magic mind. Magic mind is

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probably my little shot of focus that I like

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to have. It's this sort of elixir that

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I have every morning. And the people at

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Magic Mindset, they reached out to me. And they were like, hey, you need to

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try this. This is really good. And it's got a lot of

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natural ingredients that I have. What I like about it is

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the caffeine release. It's like a timed release. So when I

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have it, it's not like a shot of adrenaline that I get. But

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it actually works to release the caffeine over one

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to three hours. And it just kind of gives me that energy to

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focus especially when I'm about to work after a long day

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at work or after parenting or after coaching football or whatever that

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I'm doing and I need to put out an episode I do that I

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use those as a little bit of a shot of like focus and then it

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gives me a little bit of energy That goes a long, long way.

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So, you know, as I as I do this and as I talk about

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this stuff, I would love for you to benefit as well. If you're doing a lot in

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a day, you're trying to get your career on track, communications or

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scientific or conservation. But I wanted to

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20% off a one-time purchase or 48% off your first subscription. I

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highly recommend it. It keeps me focused to put out episodes Monday,

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Wednesday, and Friday. Now I have to admit, I've been

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very, over the last few months, I've been very tempted

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to put out an episode a day for the

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weekday. So Monday to Friday, put out an episode a day. And

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I tried to do that in June. I did that in June. I did it for two weeks.

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I did it for during Oceans Week because I wanted to do something special for

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Oceans Week. I had a lot of content. A lot of people contacted me beforehand. I

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did a bunch of interviews. I put out, you know, five days a

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week pieces of content. It was great. I enjoyed it.

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It was a lot of fun. It was a lot of work though because I was traveling that week. It

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was a lot of work. I had to record going in during

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the week. I was at a conference for my work. I was traveling. It

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was very difficult to do. When I got back that next

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week, I tried doing it again. I didn't get a good track

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record of doing it, so I stopped. I felt a little bit exhausted when

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I did it. When you put a podcast together, it's

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a really great thought. And when you're thinking about launching one,

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you're like, oh, this is really good. It's going to be really helpful. And it is helpful for

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your organization, for you as an individual. It

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is helpful to continually, consistently put out episode,

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whether whatever that schedule is works for you. It

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helps, but it is still a lot of work. You know, depending

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on what you want to do, it is still a lot of work. And so to do that

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work, you have to actually put

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in that time and put in that work. And it's going to be slow at

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the beginning, but it gets faster and faster as you go through, as you find

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your style, as you find your workflow and what works for

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you and what doesn't, right? That's the big benefit. And

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so for me to put out five days a week I have to

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batch record, even with three days a week, I batch record. So on the weekend, I

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look up some stuff or I have something planned or an interview planned that

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I record a couple of weeks ago or that week, and for the next

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week, I have planned. So right now, this is my second episode of

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next week of what I'm gonna put out. I already did my

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first episode, I'm doing my second episode right now, and

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I've got a third episode during the week that I'm gonna be doing an interview, which will

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come later on on Friday, the next episode. But

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I batch record on the weekend so that I can make sure that I have something ready

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for that week so that I don't do it during the week. I'm not tired. The

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shows are better. They're more thoughtful. I can

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think about them. I can plan them out a little better. And then I go and I do

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those episodes. But when I edit, it's a quick edit. I

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think a lot of the people when we talk about creating content

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as content creators, whether you're in science, whether you're an entrepreneur, whether

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you're doing wine, it doesn't matter what genre or

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what niche you're in, if you're

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putting out content to advertise or you're putting out content

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as a method of connecting with an audience to sell something or

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to sell a message or to give off a message, A

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lot of people don't talk about the editing and the time it takes to

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edit and put things together. A lot of times we talk about the recording, what

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equipment you need and all that kind of stuff. We focus on that because that's the beginning stage.

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That's the first thing you want to do is you want to go out and buy equipment. You've

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got to plan your show. The launch is really important, but what we don't talk about

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is the maintenance. How many episodes do you do a week? When do you know to increase?

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When do you know to decrease if you want to go more? How

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do you know what content? Can I run out of content? All

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those questions are questions that people ask all of

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the time. A lot of creators who

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are talking about podcasting or content creation, they talk

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about it a little bit here and there, but not really a huge focus from

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what I've seen. But the editing is really not focused

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on other than actual specific. This is how you edit or this is

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how you edit this. There's a lot of content around that, but the actual

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process and what you feel comfortable with and what you don't

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feel comfortable with and what it matters for your workflow. So

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for me, as an example, I put out three episodes, sometimes five.

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I put out three episodes a week. Well, I can't spend four

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hours editing an episode. I have

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to let that episode go as is almost I

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have to make sure that everything that I say it's

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a planned You know, script or it's

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a planned bullet point. So I know exactly what I want to say. I am

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not a Polish speaker. I am not a broadcaster or

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radio host. I'm somebody who's passionate about the ocean. I

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have a good background in ocean conservation, a decent background

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in ocean science. I haven't practiced research in a long time, although

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I read a lot about it. But I'm a communicator and

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I want to put out as much content as possible that

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my schedule allows and that I enjoy, but

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I can't spend four hours an episode editing. I have to

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kind of just do a five to ten minute edit and let it

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go. And that's my process. That's my workflow. You

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know, you get this episodes as is with the

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ums and the ahs. And sometimes the awkward pauses kind of

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gets out, but I try and edit those out. But I, I basically

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record, I'm going to record this episode. I'm going to stop it.

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I'm going to add music to the front and the end as you hear, as you go. And I just

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kind of clean it up a little bit, spend about five to 10 minutes, and

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then I export it. And then I do the show notes, use

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a little AI to do the show notes to help me do that. And

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then I'm done, right? And then I upload it. But then you

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upload it, then what? Well, you got to promote it. You

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got to let people know about it, whether it be on social media, whether

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it be getting on other podcast episodes. So there's

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a lot of work into that and some of it gets sacrificed. And

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it really depends on what you want to do for your show. There

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are people who dedicate their entire life

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or their entire timetable to promoting and

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recording their podcast, which I admire. So they will

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invest their time, they will sacrifice maybe working or

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jobs and just focus on that full time. And what they'll

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do is they'll get, you know, get on other podcasts, talk to

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other podcasters about the show and what they want to do and offer

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value on other shows. Whereas like for me, I

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produce my episodes, I share them here and there, but essentially the

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people who are listening are the people who are going to get the episodes. If you share

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the episode, that's great. If you think, hey, you know, my

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buddy or my family member or my partner may

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enjoy this episode, so I'm going to send it to them. And

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that's great, right? That's what I love to hear. Colleague, whatever that might be,

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professor, hey, Andrew covered your

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story recently that you did or your research that you did. So here

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it is. What do you think? Hopefully they like it. Hopefully

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I did them justice. But we put that together because

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I put that together because I love to do what I

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do, but I don't necessarily have all the time to do the promotion. Hopefully

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that'll change in the future as things open up. Football season's

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done soon. And I can do more work on that. But

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that's where I really stand when I put out the stuff. There's

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sacrifices that I have to make in editing, in promotion, right?

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There's sacrifices. But as long as I still get to talk to

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you three times a week, I'm happy. You get to hear

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my voice and what I'm saying, and hopefully you like it enough to listen to it

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three days a week. You don't have to listen to it three days a week. You can listen to it every once

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in a while and binge it or whatever that might be. Some

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of my audience members listen to it every time I publish it.

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Others say, hey, I haven't listened to it in a while. I'm really sorry. I never take

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offense to that. Right? I put out a lot of episodes. But

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it's so that you can go back and listen to it. If somebody says, hey, Andrew was

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talking about, or there was an article out about how sewage got out

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for like tens of thousands of hours in the UK waterways. Did

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you hear about that? Oh, I actually did. Andrew talked about that on his podcast,

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How to Protect the Ocean. You should take a listen. Here's the link. Right?

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So that people can know more about that. That's the idea.

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It's a resource for people when it's there, and people who listen to it can share it.

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You can share it. That's how I grow the podcast. It's slow, but

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it's steady. And I think that's important. But

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that, you know, when people say, oh, you know, you should only

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put out once a week, you should only put, it's like, do what works for

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you. A lot of times when I listen, I listen to a lot

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of content creators or coaches for content creators and they've been through

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it and they've, you know, they talk about how to create

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on YouTube, how to create on audio podcasts and Spotify

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and all this kind of stuff. And they're talking about the next trend and what you should be

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taking advantage of and all this and blah, blah, blah. And

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that's great, but a lot of times they recommend, start off slow. Because yes, you

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should start off slow. I started off with once a week. It took me a year to

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record all of them to put out once a week for 10 episodes. Because I

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was so scared of launching a podcast on

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science and conservation of oceans. Because I didn't think I

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had such imposter syndrome at the time. Now, I just love to

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do it. When I talk to people, I just say, just publish. Don't

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go through all the crazy editing process. It's going to take you so much

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time. Then you're going to realize you can't do it all. It's

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going to be really hard. It might be expensive. You decide to go for an

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editor. You don't have the money. There's a lot of things that can

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go wrong or that can make it seem really tedious. The

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big thing for me and my style is we need to get the message out

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there. Some people may want to put in four hours of editing, and

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that's fine. I think that's great. Just realize you're going to put out less

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episodes depending on your time, right? And

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realize that if you want it to grow, you have to advertise for

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it. You have to go on other podcasts. You have to talk to

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people about it. It is a lot of work to

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do, and depending on your schedule, depending on your

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workflow, depending on how much time you have for it, you have to put out

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a lot of stuff. You have to do a lot, so you can only

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do what your schedule allows you to do, what your mind allows

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you to do, so you don't burn out. I was just listening to a podcast on

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YouTube videos and vlogging in a new style of vlogging. You

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know, the guy was talking about his wife, how his wife has vlogged

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since the beginning, like since the early 2007s and like

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full on vlog editing seven days a week. And she

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continues to do that. And she does it probably more

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efficiently now because she's been doing it for almost two decades. But,

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you know, she continues to do that. She has never burnt out,

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never thought about burning out. She's doing what she loves. She makes money

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off of it. And that's her kind of style. But

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it's a lot of editing. It's a lot of work. She does it all herself. You

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know, the guy, the husband or the partner who was talking, he

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was like, I have a new style editing where I don't, I barely edit. I just

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put things together. You know, I don't put all the stuff

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you put in a vlog, like brushing your teeth in the morning, start the video off,

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and this and that. There's no, I tell, he goes, I tell stories. I

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show what, he's a cooking show, and he's got, I got cooking. And that's what I

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do, because that's what works for him. And he'll put out, you

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know, five days a week of content, because he can. He has an editor who

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helps him out with the, you know, the thumbnail and

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the titles, which you really have to focus on, and, you know, things

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like that, and the content, and coming up with the ideas, and all that kind

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of stuff. There's a lot that goes into all this communication stuff.

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But we need to focus on that. We need it for our communication of

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the oceans. And the people who will do it, the executors,

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the people who are the go-getters, are going to do it. But please

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have that in mind when you do it. When you put out your episodes,

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don't think you're gonna put out five days a week or seven days a week. It's a lot of

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work. You may not have the time. I'm not saying you can't do it from a

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talent perspective. Can you do it from a

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logistics perspective? Can you do it from, will you enjoy it if you

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continue to do it? That's what you have to think about, right?

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That's the big issue. And if you can't, that's fine. You

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gotta figure out a way though. And so I want you guys to

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learn about that. I want you guys to know about that before you get into it.

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But for me, that question of, man, you publish a lot.

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How do you do it? I do it because I love it. And it's not I'm saying that

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you don't love it. It's I love it. And this is what I love to do.

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This is what I love to talk about. But there are sacrifices in the content,

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the type of content that I make, and the type of edits, and the type of product

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that I put out. It's not going to be the most polished. It's

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not going to be a wondery podcast or it's not going to be, you

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know, something that is put out that is going to be amazing. It's

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going to be worthwhile putting on a Netflix podcast or anything like

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that. This is a podcast of me speaking directly to

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you the way I speak. There's

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the ums, there's the ahs, there's the awkward pauses, there's the emotion in

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it too because sometimes you never know what you're going to say. But

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I put out the content. I do the work, and I've been

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doing it for almost 10 years, and I'm happy to do

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it. Actually, over 10 years now, because I started in

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2014. There's no stopping. There is no stopping. No matter how many times

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I stumble over my words like I just did, there is no stopping, and I

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love doing it. So, if you're thinking about

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starting some kind of science communication, digital platform, or

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content creation, Know that the people who do it,

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and the people you watch, are consistent for a reason. They love it,

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and they have time for it. They make time for it. And their content is sort

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of a definition of what type of workflow they can

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put into it. And it's not an excuse. This

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is just the reality of it, and the fun that goes into it, and

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the way to be creative. And so that's sort

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of what I wanted to say today, for people who say, hey, you

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put out a lot of content. How do you do it? I do it

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because I love it. And I do it because I can. And

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I'm not going to stop. So anyway, if you ever have any questions about

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that, about science communication and putting stuff out, please let me know if you

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work for an organization or you're just an individual who wants to put

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out science and ocean conservation or wildlife biology

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kind of stuff. Hit me up if you're looking to do a podcast. I'd

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love to answer your questions or offer you some advice. Just

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hit me up on Instagram at howtoprotecttheocean. That's

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at howtoprotecttheocean. Love to hear from you, and

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if you want ocean content to your inbox. You

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00:21:41,052 --> 00:21:44,557
can sign up for it, go speakupforblue.com forward slash newsletter.

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And of course if you want to stay focused while doing all this stuff, go

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to magicmind.com forward slash theoceanblue and

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00:21:52,790 --> 00:21:56,242
put in theoceanblue20 at checkout. and

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you will be able to stay focused and

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00:22:00,425 --> 00:22:03,708
stay caffeinated for a long time and

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not get those crazy crashes you get with coffee or Coca-Cola

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or anything like that. So yeah, sign

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00:22:10,753 --> 00:22:14,696
that up, magicmind.com forward slash theoceanblue

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and put in theoceanblue20 at checkout. Thank you so much for

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joining me on today's episode of the How to Protect the Ocean podcast. Have a