Chris Pistorius has found success in digital marketing through specialization, specifically focusing on dental marketing for his agency, Kickstart Dental Marketing. His tactics include customizing each client's plans and using tools like SEO, Google Ads, and Facebook ads. He emphasizes the importance of diversifying marketing strategies to maintain a steady inflow of new patients. Pistorius navigates Google's algorithm changes by emphasizing quality content creation and building trust with Google instead of old domain tactics or spammy links. He also stresses the importance of understanding website content ownership to avoid contract issues or loss of assets. Hiring professionals for digital marketing tasks is crucial to prevent financial losses and ensure effective campaigns. Lastly, while AI can be beneficial for generating content ideas, human editing is needed to ensure accuracy and align the content with search engine requirements.