March 25, 2025

Create Your New Identity | Anthony Trucks

Create Your New Identity | Anthony Trucks
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Create Your New Identity | Anthony Trucks
Create Your New Identity | Anthony Trucks
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What's shakin'? Today we're going ALL IN with Anthony Trucks. This dude's story will blow your mind… From foster care to the NFL to becoming a successful entrepreneur and transformation coach. Anthony got real about his childhood trauma, how he overcame massive identity challenges, and the exact process he uses to help people make lasting change.


We go over Anthony's "Identity Shift" method that's helped thousands break through their own barriers. This isn't some motivational bullshit either, Anthony breaks down exactly how identity actually works and why most people stay stuck in patterns that keep them from the life they want.


Anthony shares the raw truth about his lowest moments, including losing his business and nearly his marriage, and how he rebuilt everything from scratch. If you've ever felt stuck or like you're living someone else's life, this conversation is your wake-up call. This is about real transformation, not just temporary motivation. Let's go ALL IN.


We Meet: Anthony Trucks, Former NFL Athlete and CEO at Identify Shift


Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Anthony:

Website: https://www.anthonytrucks.com/

Instagram: https://www.instagram.com/anthonytrucks/

Facebook: https://www.facebook.com/AnthonyTrucks

Twitter: https://twitter.com/anthonytrucks

LinkedIn: https://www.linkedin.com/in/Anthonytrucks/

Youtube: https://www.youtube.com/user/anthonytrucks


Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN


About Anthony:

​Anthony Trucks is a former NFL athlete, American Ninja Warrior contestant, international speaker, author, and founder of Identity Shift coaching. Placed into the foster care system at the age of three and adopted by a white family at 14, Anthony faced significant challenges throughout his youth. Despite these obstacles, he secured a football scholarship to the University of Oregon and later played professionally with teams like the Pittsburgh Steelers. After an injury ended his NFL career, Anthony transitioned into entrepreneurship, opening his own gym and eventually becoming a transformational identity shift coach. He is dedicated to teaching others how to "Make Shift Happen" in their lives by embracing the "Dark Work" necessary for personal transformation.