Dec. 7, 2023

12 Areas to Audit in Your Podcast

12 Areas to Audit in Your Podcast
Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon

Do you audit your podcast? What are your podcast KPIs? And how do you measure the growth of your show month over month, year over year?

In this episode of As It Relates to Podcasting, we cover the importance of podcast auditing and share effective methods for assessing content quality and the performance of your show. 

I talk about why we should be auditing our shows, the aspects to focus on during the process, like sound quality, tone, and content impact. I also highlight the importance of keeping track of listener demographics and engagement, feedback, social media interactions, Google analytics for websites, and maintaining consistency. 

I explain why it’s important to hear and receive input from listeners, tracking performance over time, surveying competitors, analyzing interview guests' impact, and monitoring episode-specific calls to action. 

Ultimately, all of these efforts should align with your Key Performance Indicators (KPIs) to ensure continued growth and lasting impact. I share the ‘how’ in this conversation.

Learn about:

  • [0:00] Intro

  • [1:33] The Importance of Auditing Your Podcast

  • [2:12] The Role of Sound Quality in Podcasting

  • [3:35] 12 Areas to Audit in Your Podcast

  • [3:57] Content Evaluation: Quality and Relevance

  • [6:12] Understanding Your Podcast Analytics and Metrics

  • [8:33] The Value of Listener Feedback

  • [11:33] Engaging Your Audience on Social Media

  • [13:27] Using Google Analytics for Your Podcast Website

  • [15:32] Tracking Trends Over Time

  • [17:09] Doing a Competitor Analysis

  • [17:33] Performance Metrics and Analytics Tracker

  • [19:20] Guest and Interview Analysis


 

Resources:


 

Connect with Simona here: