Jan. 11, 2024

Building Your Brand Using Books, PR, and Speaking Gigs with Lauren Cobello (Part 2)

Building Your Brand Using Books, PR, and Speaking Gigs with Lauren Cobello (Part 2)
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In today's digital age, building a brand requires a multifaceted approach. It is not enough to have a great product or service; you also need to establish yourself as an authority in your field. This is where leveraging books, PR, and speaking engagements can play a crucial role in brand building. In this episode, Lauren Cobello joins me to explore the strategy behind using these outlets interchangeably.

 

1. The Power of Brand Building: Effective brand building goes beyond a catchy logo or tagline. It involves creating a cohesive brand identity that resonates with your target audience. According to Lauren, the branding process begins by establishing a strong brand message, developing a compelling website, and crafting a brand strategy that utilizes various outlets.

 

2. The Role of Books in Brand Building: Writing a book can be a game-changer for entrepreneurs and thought leaders. Lauren shares her personal experience of how writing a book transformed her business. By strategically leveraging her book, she established herself as an authority in her field and gained media exposure. A book serves as a supporting character to your brand message, amplifying your expertise and helping you connect with a broader audience.

 

3. The Importance of PR: Public relations (PR) plays an integral role in brand building. It involves creating media coverage and establishing relationships with journalists and reporters. While traditional press releases may not have the same impact they once did, they can still serve a purpose, especially during book launches. However, Lauren emphasizes that sending out a press release alone won't yield desired results. Effective PR involves actively pitching your book, speaking engagements, and leveraging media coverage to build credibility and expand your reach.

4. Crafting a Strategic PR Timeline: When planning your PR strategy, timing is crucial. Lauren recommends starting your strategy at least three months before your book launch date. This allows you to identify relevant podcasts, reach out to reporters, and plan Instagram lives to create buzz around your publication. It's important to work with a professional strategist who can guide you through the process and ensure your book orders count towards bestseller lists such as USA Today or New York Times.

 

5. Leveraging Speaking Engagements: Speaking engagements provide an excellent platform to showcase your expertise and gain further exposure. By combining your book, PR efforts, and speaking gigs, you can reinforce your brand message and establish yourself as a thought leader. Lauren suggests creating a sizzle reel, showcasing your media appearances, and using it to secure speaking engagements. Pre-selling bulk copies of your book to speaking engagements can also help generate book sales and drive attendees to your events.

 

6. The Power of Strategic Alliances: Collaborating with speakers and authors can be mutually beneficial. Lauren highlights how authors can offer reduced speaker fees if the event organizer purchases a certain number of their books. This strategy not only helps sell more books but also attracts a larger audience to the speaking engagement.

 

Building a brand using books, PR, and speaking gigs requires a thoughtfully crafted strategy that starts with a strong brand identity. By leveraging these outlets interchangeably, entrepreneurs and thought leaders can establish themselves as authorities in their field, amplify their message, and reach a broader audience. While it may seem overwhelming, working with a professional strategist can help you navigate the complexities of book launches, PR campaigns, and speaking engagements. With dedication, planning, and perseverance, you can create a brand that stands out and attracts a loyal following.

 

Lauren Cobello is the Founder and CEO of Leverage with Media PR, a renowned national TV personality, 3x best-selling author, and a prominent figure in the world of entrepreneurship and public relations. Lauren has been a regular lifestyle TV personality on national TV shows like The TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others for over a decade.

 

Learn about:

  • [0:00] Intro

  • [3:25] The strategy Lauren used getting published

  • [5:25] The factor that dictates if new authors fail or thrive

  • [8:48] How far in advance are you creating a PR strategy

  • [11:03] Are we still using press releases?

  • [15:01] Using your book, your PR, and speaking gigs to build your brand

  • [22:20] One thing you can start to implement now


 

Resources:


 

Connect with Lauren:


 

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