March 21, 2024

Email List Growth Strategies for Podcasters with Megan Shields (Part 3)

Email List Growth Strategies for Podcasters with Megan Shields (Part 3)
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In the fast-paced world of podcasting, creators often find themselves juggling multiple tasks, from recording episodes to promoting their shows and engaging with their audience. One crucial aspect that can sometimes get overlooked is the power of email list growth. How can podcasters effectively use their email list to increase downloads, gain more subscribers, and make a bigger impact with their podcast? In this episode, we dive into actionable insights shared by email list and ads growth expert, Megan Shields, on how to leverage email marketing strategies for podcast success.

We talk about the importance of email list growth in the podcasting world. She sets the stage for a conversation with Megan Shields, an expert in paid ads and email list strategies specifically designed for podcasters.

Leveraging Paid Ads for Email List Growth The focus shifts to leveraging paid ads to grow email lists and maximize podcast impact. Megan highlights the significance of email list growth for creators, emphasizing the power of email marketing in engaging with listeners and fostering community.

Structuring Email List Growth Strategies Megan reveals a strategic approach to email list growth, emphasizing the use of Facebook lead forms as a powerful tool for opt-ins. She explains how creators can streamline the opt-in process on Facebook, engage with audiences effectively, and seamlessly integrate leads into email marketing platforms like ConvertKit or MailChimp.

Creative Freebies and List Building The duo discusses the importance of offering valuable freebies to entice audience opt-ins. Megan shares insights on creating podcast-specific freebies and engaging audiences with tailored content. They explore various creative options like video series, challenges, and training sessions as effective list-building strategies.

Engaging Email Marketing for Podcast Growth Simona and Megan delve into the impact of email marketing on podcast growth and audience engagement. They stress the value of building a loyal subscriber base for promoting new episodes, running contests, and attracting potential sponsors in the podcasting landscape.

Nurturing Audience Feedback and Engagement Emphasizing the importance of direct audience feedback, Megan highlights the value of engaging with subscribers through email communication. They discuss the role of email lists in refining podcast content, understanding audience preferences, and driving community interaction.

In closing, the discussion underscores the immense potential of email list growth strategies for podcasters. Simona and Megan stress the long-term benefits of building and nurturing email lists, leveraging creative freebies, and engaging with subscribers to enhance podcast impact and reach.

By incorporating expert insights from Megan Shields, creators can unlock the untapped potential of email list growth to amplify their podcasting success and deepen audience connections. Email marketing isn't just a tool—it's a strategic asset for podcasters looking to expand their reach and make a lasting impact in the ever-evolving podcast landscape.

Unlock the power of email list growth and propel your podcasting journey to new heights with Megan Shields' expert strategies and actionable tips. Discover the key to engaging with your audience, driving downloads, and maximizing your podcast's impact through effective email marketing tactics.

Learn about:

  • 0:00 Intro

  • 3:53 What is the structure of the email list strategy

  • 6:14 Using Facebook Forms for paid ads

  • 7:58 What type of Freebie would a podcaster create 

  • 10:43 What other types of creative could you run to build your email list

  • 14:22 Getting direct feedback from your audience

  • 17:05 How many different freebies or forms would you run at once to get a testing perspective

  • 18:31 Anything else when it comes to email marketing and growth strategy


 

Resources:


Connect with Megan here:


 

Connect with Simona here: