April 11, 2024

How to Create Content for YouTube with Jamar Diggs (Part 2)

How to Create Content for YouTube with Jamar Diggs (Part 2)
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Content creation on YouTube can be a daunting task, especially when you strive to create engaging and high-quality content that resonates with your audience. In this episode of "As It Relates to Podcasting," Jamar Diggs, a YouTube marketing strategist, and I dig into the world of content creation on YouTube. Together, we share insights on creating content that converts and keeps viewers coming back for more.

We discuss the essential elements of creating compelling YouTube content, including video titles, descriptions, SEO strategies, thumbnail creation, consistency in posting schedules, and audience engagement practices.

The Mindset Behind Content Creation: Jamar emphasized the importance of understanding the mindset behind content creation. He highlighted the misconception that content creation is a long game and shared strategies to overcome the aversion to consistent posting.

Debunking Myths About Subscribers: Jamar debunked the myth that posting content weekly is necessary to grow subscribers. Instead, he focused on business growth and the importance of attracting an engaged audience that converts.

Importance of Tags in Videos: Jamar discussed the significance of tags in YouTube videos, using them as secondary keywords to optimize video descriptions. He stressed the importance of using tags strategically to enhance the discoverability of content.

Best Practices for Video Intros and Outros: Simona and Jamar shared their best practices for creating effective video intros and outros. They emphasized the importance of hooking viewers in the first 30 seconds, introducing oneself and the transformation viewers can expect, and keeping the audience engaged throughout the video.

Titles and Thumbnails: The duo highlighted the vital role of titles and thumbnails in attracting viewers. They discussed the need for compelling titles that align with the video's content and thumbnails that complement the title to increase click-through rates.

Audience Growth and Engagement: The next episode will focus on audience growth and engagement strategies. They teased insights into developing strategies for creating two episodes a month and engaging viewers effectively.

Creating engaging content on YouTube requires a blend of strategy, creativity, and consistency. By leveraging these insights, content creators can enhance their YouTube presence and grow their audience effectively. 

Learn about:

  • 00:00 Intro

  • 02:38 The mindset behind content creation

  • 04:27 Different strategies for creating content

  • 05:27 Debunking the myth of posting a lot of content every week to get subscribers + framing our goals

  • 09:04 Understanding what ‘successful’ means to your client

  • 11:26 What makes a good YouTube video

  • 15:45 How important are video tags 

  • 17:42 How to do keyword research

  • 19:40 Creating better titles and thumbnails

  • 21:59 How to name your videos

  • 24:18 Best practices for podcasters for video intros and outros to keep your viewers engaged


 

Resources:


Connect with Jamar here:


 

Jamar’s Resources:


 

Connect with Simona here: