Monetizing a podcast is a goal shared by many creators, but ensuring your monetization strategy aligns with your brand values is crucial. While financial gain is important, maintaining integrity with your audience builds trust and promotes sustainable success.
In this episode, my team and I sit down for our monthly roundtable to explore the crucial elements of monetizing your podcast ethically and effectively. We discuss the importance of aligning brand values with monetization strategies to maintain trust and loyalty with your audience.
The conversation covers essential topics such as audience expectations, maintaining trust, conducting thorough research on potential brand partners, and the significance of creating authentic ad content. We also touch upon the launch of the Podcast Growth Kit and Podcast Monetization Kit, offering listeners valuable tools to grow and monetize their shows sustainably.
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00:00 - AIRTP - Episode 97 - Roundtable
01:01 - ****Sting - all 3 of us
01:38 - Importance of Brand Values
01:46 - ****Coming soon
02:21 - ****Importance of Brand values in your monetization strategy
03:33 - ****bAudience Expectation
08:47 - Personal Experiences with Brand Alignment
10:31 - Trust
11:21 - Podcast growth kit
12:56 - personal values first
13:12 - Ethical Considerations in Monetization
14:21 - have you ever monetized HH
19:27 - reputation
26:00 - Final Thoughts and Advice
27:46 - pulse check your audience
29:40 - Conclusion and Upcoming Episodes