April 4, 2024

How to Podcast on YouTube with Jamar Diggs (Part 1)

How to Podcast on YouTube with Jamar Diggs (Part 1)
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Are you dreaming of building a YouTube channel that not only attracts subscribers but also converts and generates revenue? In today’s episode of As It Relates to Podcasting, Jamar Diggs joins me to talk about how to navigate the intricacies of YouTube's ecosystem and set up a channel for success.

Jamar is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years.

Understanding YouTube's Ecosystem: Jamar emphasizes the importance of comprehending the essence of YouTube's ecosystem before diving into channel creation. By grasping the dynamics of YouTube and choosing a niche market keenly, content creators can target their audience effectively and craft compelling content that resonates with viewers.

The Power of Niche Selection: Identifying your niche and understanding your target audience's needs and preferences are paramount steps in building a successful YouTube channel. Jamar emphasizes the significance of creating content that aligns with your audience's interests and provides value, leading to higher engagement and retention.

Aligning Content with Audience Transformation: Every piece of content you create should aim to facilitate a transformation in your audience. By addressing their pain points, offering solutions, and delivering valuable insights, you can establish yourself as a trusted authority in your niche and foster a loyal following on YouTube.

Building a Strong Channel Foundation: Setting up a YouTube channel involves more than just uploading videos. Jamar advises creators to be clear on their channel's purpose and the transformation they want viewers to experience. By defining your target audience and honing in on their characteristics and behaviors, you can tailor your content to resonate deeply with them.

Avoiding the Creator Trap: One pitfall content creators often encounter is deviating from their core message in pursuit of wider reach. Jamar warns against creating out-of-alignment content just for the sake of views, stressing the importance of staying true to your channel's purpose and delivering content that speaks directly to your target audience.

As we navigate the ever-evolving landscape of YouTube, it's essential to stay true to your channel's vision and cater to the needs of your audience. By understanding the nuances of YouTube's ecosystem, selecting a niche strategically, and creating content that drives transformation, you can pave the way for a successful and thriving YouTube channel.

Building a profitable YouTube channel requires a blend of strategy, creativity, and audience-centric focus. With Jamar's insights as a guiding light, content creators can embark on their YouTube journey with clarity and purpose, setting the stage for growth, engagement, and success.

Learn about:

  • 00:00 Intro

  • 04:12 Why YouTube

  • 11:59 How the YouTube ecosystem has changed

  • 14:36 3 things Jamar would do if he was starting a YouTube channel from scratch

  • 16:56 Do you need multiple YouTube channels for multiple brands?

  • 21:14 Two key factors in starting a YouTube channel

  • 22:45 The content creator trap that people who tend to do the eye rolls at the term "ideal client"

  • 25:52 Creating content for your niche


 

Resources:


Connect with Jamar here:


 

Jamar’s Resources:


 

Connect with Simona here: