March 28, 2024

How to Use Paid Ads to Grow Your Podcast with Megan Shields (Part 4)

How to Use Paid Ads to Grow Your Podcast with Megan Shields (Part 4)
Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon
Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon

In the world of podcasting, the journey to success involves more than just recording and publishing episodes. It extends into leveraging digital marketing strategies, such as paid ads, to amplify your reach and impact on social media platforms. In this final part of our four-part series, paid ads expert Megan Shields delves deep into the intricacies of utilizing paid ads for social media growth in the podcasting realm.

Strategic Ad Campaigns: Megan delves into the intricacies of structuring engagement and reach campaigns to build and nurture audiences effectively. By leveraging strategic ad funnels and retargeting capabilities, podcasters can amplify their brand visibility and conversion opportunities without breaking the bank.

Crafting Compelling Content: The discussion evolves to highlight the importance of creating introductory and nurture content that resonates with audiences at different stages of the buying cycle. By focusing on authentic storytelling and delivering value-driven messages, podcasters can forge lasting connections and establish credibility within their niche.

The Power of Consistency: We underscore the significance of maintaining a consistent presence across social media platforms, podcasts, and email lists to reinforce brand recognition and stay top of mind for potential listeners. The cumulative effect of multi-channel marketing contributes to long-term audience growth and engagement.

Budget-Friendly Approach: Dispelling the myth of exorbitant ad spend requirements, Megan advocates for a budget-friendly approach to implementing the trifecta strategy. By allocating modest daily budgets to social media ads and podcast promotions, podcasters can kickstart their digital marketing journey without breaking the bank.

As we navigate the dynamic realm of podcasting, harnessing the power of paid ads for social media growth emerges as a game-changer for amplifying audience engagement and expanding reach. With expert insights from Megan Shields, podcasters are equipped to embark on a transformative journey towards podcasting success fueled by targeted digital marketing strategies. 

Learn about:

  • 00:00 Intro

  • 04:40 Social media growth and how it can relate to podcast growth

  • 06:57 What is the best way to get new traffic on podcast apps

  • 08:06 Where to start with paid ad creative

  • 10:04 The link between having a presence on social media and the impact on your podcast

  • 12:23 How to streamline different pieces of content, and where should someone start first

  • 13:36 What is a good budget to give yourself when running paid ads

  • 15:53 Getting through the noise


 

Resources:


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