Aug. 10, 2023

PART 2 - Create Podcast Content That STANDS OUT with Lloyd George

PART 2 - Create Podcast Content That STANDS OUT with Lloyd George
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Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon

In this episode, Lloyd George and I dive deep into the dynamic world of content creation, exploring the ongoing clash (if you want to call it that) between Podcasting and YouTube. We analyze the distinct listening habits of podcast consumers and uncover how this evolving landscape is reshaping the way we consume audio and video content. Join us as we discuss the transformative impact of podcasting on TV and video content, highlighting the rise of micro creators and questioning the dominance of megastars.

With a keen eye on the ever-changing media landscape, we also examine the shifts in Apple's "new and noteworthy" section and its implications for content creators. Delving into practical strategies, we explore the three essential buckets of content to create and offer insights into crafting content on the fly without compromising quality. Balancing timely messages against quality content, we dissect the delicate art of maintaining audio and video excellence, all while stressing the paramount importance of consistent engagement.

Meet Lloyd, a Zimbabwean American content creator, and freelance project manager with a passion for empowering Creators of Color. By day, he manages creative projects for brands like GoPuff, DraftKings and Chic-Fil-A. By night, he dedicates himself to crafting content that amplifies diverse voices. Lloyd has created content for global brands such as Spotify, Riverside.FM, Acast, Creative Juice, and LinkedIn. His passion for the creator economy shines through in all his work.

Within the last 90 days, over 3,000 people have completed his podcast course. Lloyd has also built a thriving community of over 15,000 creatives across all social platforms. A sought-after podcast consultant, Lloyd leverages his expertise to help brands harness the power of podcasting to reach their goals. As his career progresses, he looks forward to new opportunities in consulting, brand collaborations, and work as on-air talent.

Join us on this episode as we unravel the secrets of thriving in the content creation arena, navigating the challenges, and seizing the opportunities presented by the evolving media landscape.

Learn about:

  • [4:30] Podcasting vs. YouTube

  • [7:05] Listening habits of podcast consumers

  • [8:45] How podcasting is transforming TV and video content

  • [12:00] More micro creators vs. megastars

  • [13:45] Has Apple's new and noteworthy section changed?

  • [17:30] Three buckets of content to create

  • [20:30] How to create content on the fly

  • [21:35] Is it ok to sacrifice quality to deliver a timely message?

  • [23:30] Audio vs. video quality

  • [26:10] The importance of showing up consistently

  • [28:10] Tips for shooting content

  • [31:50] Imposter syndrome when posting content


 

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