PART 2 - How to Structure a High Converting Ad with Lisa Anne

Learn how to structure a high converting ad, as it relates to podcasting, with my guest Lisa Anne.

In this second episode of our four-part series, Lisa Anne takes us through the three different types of ads you can run, how to run video and still-image ads, and the structure of your ad copy (there are 3 parts to this – stay tuned).

Lisa Anne is a self-made entrepreneur, a global marketing agency owner, digital course creator, podcaster and one of the most sought after Digital Marketing experts of her generation.

Lisa propels busy entrepreneurs and businesses to internet-celebrities using her proven automation models in just a few weeks.

She’s been applauded year after year for managing multiple 6 and 7-figure marketing ventures, Facebook and Instagram ad campaigns and developing high-converting automation strategies.

Through online courses and private masterminds, Lisa has taught worldwide through the power of wifi.

Lisa has a passion for helping others achieve big targets within their lives. She’ll scale your business, automate it to help you claim back more time freedom into your life, and make you think a little bit bigger.

Learn about:

• [0:00] Intro
• [5:55] Three types of ads to run and which one is most effective
• [7:10] How to run video ads
• [11:30] Structuring your video ad so that it’s most impactful
• [13:30] Running still-image ads
• [17:00 How to test ad copy
• [23:40] How many ads to create when you’re starting out
• [28:40] Story format ads

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates
• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 
• Build a Laser Targeted Email List Guide: https://www.lisaannecoaching.ca/listbuilding
• 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas
• Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with Lisa here: 

• Website - https://lisaanne.ca 
• Instagram - https://www.instagram.com/LisaAnneCoaching
• Facebook - https://www.facebook.com/LisaAnneCoaching
• YouTube - http://www.YouTube.com/LisaAnneCoaching 
• LinkedIn - www.linkedin.com/LisaAnneCoaching 
• Facebook Group -  www.facebook.com/groups/MoreThanSocial

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast