PART 3 - How to Create and Repurpose Content for TikTok with Melissa Hughes

Learn how to create and repurpose content for TikTok, as it relates to podcasting.

My guest today is Melissa Hughes, a TikTok influencer, international speaker and best selling author.

She has been booked twice on The Kelly Clarkson Show and featured for the New York Times Best Seller “Primal Scream” on NBC. She has over 238,000 followers on TikTok with over 9 million likes. She is also a best selling author of a book She Can Laugh along with a children’s book called, “Mommy Loves You When”. She has also done missionary work in the UK for several years with her husband and two children.

In this episode, Melissa will share her expert insights on how to create and repurpose content for TikTok as it relates to podcasting. She'll cover topics such as the importance of starting with a hook, what to do if you don't have one, the importance of knowing your content strategy, and how to measure your TikTok metrics. 

We'll also dive into the importance of creation over perfection, how to compose a TikTok video, and tips for repurposing your podcast content for TikTok. And as always, Melissa will share her top tips for optimizing your TikTok bio and using a call to action.

So if you're looking to up your TikTok game and leverage the platform for your podcast, this is the episode for you. Let's dive in with Melissa Hughes.

Learn about:

• [0:00] Intro
• [2:00] Why you should always start with the hook
• [4:55] What to do if you don't have a 'hook'
• [7:15] Creation over perfection 
• [9:55] How to compose a TikTok video
• [12:35] Tips to repurpose podcast content for TikTok
• [15:15] The importance of knowing your content strategy
• [18:30] Always using a call to action
• [19:55] How to optimize your TikTok bio
• [20:35] Tips to measure TikTok metrics

Want more? Join me on Patreon for exclusive content, bonus Q&As, and binge the episodes before they go live. Become a Patron here: https://www.patreon.com/asitrelatestopodcasting

Resources mentioned in this episode:

• Canva Templates for Podcasters: https://simonacostantini.ck.page/products/podcasttemplates
• Launch Your Podcast in 8 Weeks: https://simonacostantini.ck.page/launchyourpodcastin8weeks
• Podcast Recording Equipment Guide: https://simonacostantini.ck.page/podcastequipmentdownload
• Online Course [Start and Launch Your Podcast in 8 Weeks]: https://www.simonacostantini.com/start-and-launch-a-podcast-in-just-8-weeks 


• TikTok Blueprint: https://templates.melissaleahughes.com/tiktokblueprint

Connect with Melissa here: 

• Website - https://melissaleahughes.com/
• Instagram - https://www.instagram.com/melissaleahughes/

Connect with Simona here:

• Instagram: www.instagram.com/simona__costantini
• Facebook: https://www.facebook.com/costantiniproductions 
• LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
• Website: https://simonacostantini.com/
• Patreon: https://www.patreon.com/asitrelatestopodcasting 
• Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast