Rethinking Marketing: Building Your Brand Before Your Book With Lauren Erickson

Key Takeaways:

• Start marketing from the beginning of your book journey to avoid last-minute rushes.
• Identify your niche and target audience early on.
• Create content that addresses your audience's specific needs and challenges.
• Use your personal experiences to shape targeted, meaningful content.
• Explore different communication mediums to find what works best for you and your audience.
• Focus on engagement rather than merely counting followers.
• Build a personal brand that aligns with your mission, vision, and values.
• Utilize both long-term organic marketing and short-term targeted campaigns for broader visibility.
• Remember that marketing is a marathon, not a sprint.

Discover why waiting until the end to market your book can leave you scrambling and how integrating marketing strategies from the very beginning can make all the difference. Julie introduces a transformative approach to marketing that starts with identifying your niche, understanding your audience, and creating meaningful content to build trust and community.

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Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

In each episode, Julie Lokun brings you compelling stories and exclusive insights that shed light on the dynamic landscape of the media industry. Discover firsthand accounts from top CEOs, who share their strategies and experiences in navigating the ever-evolving media realm.

(Like Gary Vaynerchuk)!

Be prepared to be starstruck as we feature exclusive interviews with renowned celebrities, who reveal their personal journeys and the pivotal role media played in their careers. Gain valuable wisdom from accomplished authors, who unravel the art of storytelling and its transformative power in the media landscape.

Our pool of media experts unravels the complexities of the industry, offering deep insights into emerging trends, technological advancements, and the future of media. From digital marketing gurus to social media influencers, we cover it all.

The Mediacasters is your one-stop resource for industry expertise and inspiration. Whether you're an aspiring media professional or a seasoned veteran, Julie Lokun and her guests provide actionable advice, practical tips, and thought-provoking discussions to help you thrive in this fast-paced and ever-changing world.

Tune in to The Mediacasters and unlock the secrets to success from the visionaries shaping the media landscape. Subscribe now and stay ahead of the curve in this exciting era of media revolution.

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