The Biggest Trend In Business: Hyper Personalization with Julie Lokun

Number 1 TREND for Small Businesses- HYPER PERSONALIZE YOUR CONTENT

Here is some insight:

As the demand for personalized experiences grow, everybody wants to feel that they are heard, that their voice is heard, that their problem is solved. businesses often use personalization, you know, the subject line, it will say your name and you're like, Oh, someone. It's actually writing me, but unlike traditional personalization, which might involve suggesting products or services that will help your client in very broad categories, hyper personalization dives deep into individual preferences, behaviors, and real time data.

It can seem really daunting, and I know this for a fact, because You're busy. I'm busy. We understand that. When we can achieve this approach to really making your client, your customer feeling like they are, you're the only person in the world, I'm going to tell you, it's going to change the way your business runs.

It takes a little bit of elbow grease. It takes a lot of ingenuity and thinking and understanding the data. This is how you Number one, leverage customer data. Use the data you already have to understand your customer behavior. This can include , their customer journey.

How did they get in touch with you? Where are they coming from? What is their browsing behavior? What's the feedback they've provided for you? You can look into your Google Analytics or CRM to help you gather and analyze this data. By the way, is it data or data? Yeah, data, data. I want to know. But understand your customer data.

Understand all the intricate analytics that are given to you On your website, even if you use social media, just understand where people are coming from. What is their behavior? You are given so many tools. I want you to make sure you're using them. And then you need to segment your audiences.

What does segment mean? It means divide your customer base into smaller segments. Based on their preferences, purchasing habits, and even demographic information. By understanding the unique needs of each segment you have, you can tailor your marketing efforts more effectively.

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Welcome to The Mediacasters, the ultimate podcast hosted by Julie Lokun. Join us as we delve into the captivating world of media through insightful conversations with CEOs, celebrities, authors, and media experts.

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