The Power of Creating A Brand For Your Book, Your Business or Podcast

Join Julie as she reads an excerpt from the best-selling book Audiocasters: The Ultimate Guide To Podcasting, co-authored with Corinna Bellizzi.

Get The Book TODAY! Amazon.com: Audiocasters: The Ultimate Guide To Podcasting: 9781736379899: Lokun, Julie, Bellizzi, Corinna: Books

A SNEAK PEAK:

Julie Lokun: Welcome to Audiocasters: The Ultimate Guide to Podcasting, where we explore the world of podcasting and provide valuable insights for aspiring podcasters. Today, we're diving into the importance of personal branding and how it relates to your podcast. So, let's get started.

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Julie Lokun: While podcasting can be as easy or as difficult as you wanna make it, we are of the opinion that if you're going to podcast, do it right. It all begins with asking yourself a few crucial questions. Why are you interested in podcasting? Who are you hoping to reach? What change will you affect?

Julie Lokun: By answering these questions, you'll be able to define a mission statement that acts as your guiding force as you navigate the world of podcasting and beyond. This journey also involves developing your personal brand, the very thing you want to be known for. It's time to start building a brand you love as a podcaster, a brand that evokes emotion.

Julie Lokun: Your brand should be consistent with your podcast titles and your online presence. We often associate brands with companies and products, like the golden arches of McDonald's or the simple logo of Apple. However, in today's world, anything can be a brand. Even as an individual, you have a personal brand. So, what is your personal brand?

Julie Lokun: Whether you're known for your snaps or still using a typewriter, you have a brand that exists both online and offline. Luckily, there are great tools and resources available to help you build your personal branding process. Utilize them to leave the right impression on people who look you up online.

Julie Lokun: Now, the idea of professional branding versus personal branding may make some people uncomfortable. However, if you don't take control of your personal brand online, you're missing out on opportunities and allowing others to control your narrative. The concepts and processes of branding are applicable to every entrepreneur on the planet, regardless of their specific circumstances and goals.

Julie Lokun: Personal branding is essential because, without a story behind your brand, your podcast or book is just an inanimate object. A story connects with your audience and has the power to bring you and your vision alive. This is why personal branding is an obsession of mine.

Julie Lokun: I often encounter skepticism when I ask the question, "What is your personal brand?" I get responses like, "I don't need personal branding," or, "It seems so narcissistic." The truth is, if you don't control your brand, others will. People make judgments based on how you present yourself. Therefore, you create a personal brand just by existing.

Julie Lokun: Personal branding is an essential cog in the professional branding machine and is the essence of who you are as an entrepreneur. By embracing your brand, you live it intrinsically and extrinsically. Your core values and beliefs are directly reflected in how you present and manage your professional identity. Personal branding and professional branding are one and the same.

your brand.

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