Top 10 Ways Books and Business Are Surprisingly Alike With Lauren Erickson

Join us on the Creative Entrepreneur Podcast for our latest episode: "10 Ways Books & Biz Are Similar." Aspiring Author and Entrepreneur dives deep into the striking similarities between writing a book and starting a business. Whether navigating the waters of memoir writing, conquering imposter syndrome, or zeroing in on your unique selling point, this episode will guide you through it all.

Discover how creating an experience for your readers or customers is key to success and learn the ins and outs of effective branding and audience psychology. Get inspired by figures like Carl Sagan and unearth strategies for book and business marketing that stand out even in saturated markets. With tips on competition analysis, demographic research, and understanding your target audience, this episode covers the essentials for achieving credibility and success.

Tune in to explore the importance of personal experience and professional background, and why a long-term commitment is critical in both writing and entrepreneurship. We'll also discuss the nuances of book marketing, business strategy, and the publishing industry — from landing a traditional book deal to becoming a New York Times bestseller.

Whether you're an aspiring author, a budding entrepreneur, or both, this episode is packed with valuable insights to help you thrive in your creative endeavors. Don't miss out!

Listen now on Creative Entrepreneur Podcast.

00:00 Writing a book and starting a business: similar.

04:49 Ensure consistency; highlight unique selling point always.

07:30 Ensure credibility and relevance when starting ventures.

12:05 Books provide instant credibility; businesses take longer.

16:27 A book's quality is judged by the ending.

17:13 Commitment, marketing, reputation: long-term book or business.

Check out Lauren Erickson- www.laurenericksonofficial.com

WE ARE CRE8TIVES- www.cre8tivecon.com

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