Your Personal Brand And The Creator Economy With Lauren Erickson

In the age of the Creator Economy, artistic independence feels like it's on life support. From TikTok to YouTube, artists are no longer just creators—they’re marketers, business managers, and trend chasers in an algorithm-dominated world.

This episiode explores the pressure to build a personal brand, the disappearance of artistic independence, and the new economy where creativity is intertwined with self-promotion. Featuring insights from creators like Ricky Montgomery and Rachel Kay Albers, we dive into how social media has reshaped what it means to "make it" in the modern world—and at what cost.

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*RESOURCES MENTIONED*

👉 VOX: Everyone's a Sellout Now: https://www.vox.com/culture/2024/2/1/24056883/tiktok-self-promotion-artist-career-how-to-build-following

👉 The Nineties by Chuck Klosterman: https://www.thriftbooks.com/w/the-nineties-a-book_chuck-klosterman/28542088/item/53731304/?utm_source=google&utm_medium=cpc&utm_campaign=high_vol_frontlist_standard_shopping_customer_acquisition&utm_adgroup=&utm_term=&utm_content=689361939032&gad_source=1&gclid=Cj0KCQiAo5u6BhDJARIsAAVoDWsGIjbFq9TB39rNEkVrlgew8tTNYR-VvhclNtANKMLhsnTy80Knke8aAv19EALw_wcB#idiq=53731304&edition=59454629

👉 Israel Daramola: https://defector.com/

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