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Stop Aging. Start Anti Aging and Becoming The Best Version of YOURSELF!
t 45, it is said, women begin to loose a marketable quality in relationships and in their careers. The number 45 has become the demarcation between youthful vigor and gradual decline. The Invisible Woman Syndrome pinpoints this year as the marker of when we start to see the affects of aging and slowly fade into the corner.
On February 2nd, 2020 it was a sequin studded moment of happenstance that the Invisible Woman Syndrome was graced with a new poster child. It was with choreographed precision produced by the Jennifer Lopez Team that millions gasped and knew our half-time as women could not be ignored. , Her performance was a prolific statement oozing in decadence and packaged with jaw dropping sexual bravado. J.LO orbited the pole on Super Bowl Sunday to be met with quiet admiration from ladies like myself as we witnessed a tiny crack in the collective attitude towards aging.
With a leader like Jennifer Lopez at the helm we are equally bombarded with counter intuitive messages that our 50's shall be relegated to a space of decreased sexual appeal, decreased professional importance and a rapid influx of health issues . And leading the way are advertisers like Osteo Bi-Flex. @ostebi-flex #osteobiflex
She is the main character in an advertisement for a joint relief supplement (pictured above). She is visibly aged with long grey hair and costumed in an evergreen uniform of khakis and a practical cardigan. With the numbers 52 blazing on the screen you become acutely aware that this number represents the effort of a major corporation who capitalizes on further propagating the stereotype of the Invisible Woman. To be fair, this 52 year old woman looks happy- relishing her spinsterhood. However, behind the smile is a dedicated marketing machine pedaling a message of mid-century malaise. It is a message that has been solidified and sold to the masses that our relevance in society diminishes at a rapid rate as we enter our fifth decade.
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