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The most important part of being an entrepreneur and having a brand is to know your customer. You have to focus on them and ask the right questions so that your brand can give what they want. Join Raphie Wagner as she talks to Andrew Hayes about the importance of market research insight. Andrew is the President of PodQcast, a business that helps entrepreneurs launch private podcasts that feature actual customers explaining their buyer’s journey story. Andrew found a way to create compelling content based on market research insights. Learn how he did it and how this is the next step in the insights industry. Really start understanding your customer today!
