If you have a book, you don’t need strong sales skills to sell it and get people to read it. But how do we get people to read it? In this episode, Scott Bywater, the creator of the online ‘Simple Email ROI System‘ course, delves into the importance of having a professional copywriter. He reminds everyone that it doesn’t matter if you hire the world’s best copywriter. The market will determine what works and what doesn’t; you want to go in there with a game plan on what you will test and then be very non-emotional about it, like a scientist. As a copywriter, writing is where you spend the least time, but the research and editing that brings it to life. Tune in to this episode with Scott Bywater and Juliet Clark today.
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