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Brand alignment is critical for a business's reputation and overall image. In this episode, Juliet Clark speaks with Amber Swenor to discuss the value of establishing and sticking with your brand. Amber is the author of Unleashed: A Been-There, Rocked-That Guide to Radical Authenticity in Life and Business; and the Founder and Brand Strategist of Soul Seed Strategy, a marketing firm that partners with small-medium businesses as their outsourced marketing departments. She shares valuable insight on the benefits of identifying your ideal client and not being afraid of saying no when a project isn't in alignment with your values. Tune in to learn how narrowing your target can actually amplify your brand.
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