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Building your avatar as an author has never been more important that today as we enter a new phase of the digital era – one that is highly-influenced by the rapid development of AI. If you want your book to make it to the people who are supposed to get a hold of it, then there is no way around building a solid digital footprint. In this session, Juliet Clark breaks down the essentials of building an avatar, from getting the right people’s attention to speaking the right language that appeals to them. Grab your notepad and follow this highly-informative walkthrough that promises to be one of the biggest things that will help you attract attention to your book and boost your sales.