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Finding guests for your show is not enough as choosing who to guest. While people have their own stories to tell, it is still important to choose those who authentically resonate with who you are and your show’s brand. In this episode, Juliet Clark speaks with Bonnie D. Graham about why it is crucial for her to select the guests on her shows. Bonnie, AKA RadioRed, is a standup comedian, media producer, and host of more than 45 business-themed thought leadership round table radio series that reach a total of 1.8 million audiences around the world. Hosting her weekly Read My Lips radio show, Bonnie shares why she goes for presenting live, unscripted conversations with creatives and how authentic stories reign high over those created to lure more audience. She also talks about the authenticity of influencer marketing in terms of their following and the traffic they deliver. Read from Bonnie’s expertise and experience why it is necessary to guest people who can talk in their own voice and hold authentic conversations.
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