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Business is all about attracting your costumers. However, if you do not know how they think, then they will most likely not stick around. Laura Hazzard speaks about knowing your customers and what makes them tick. Laura is a moderator and research consultant who specializes in focus groups and quantitative research. She shares how companies should go out of their way to find out what their customers think through focus groups to know what is wrong with their products or services and what works. For companies today, it has become so important to begin with the usability and the market in mind. Laura breaks down how focus groups and research help with this process, how it is conducted, and why it should be done.
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