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A lot of people, even those who are very successful in business, tend to think of brand and marketing as the exact same thing. Ellen Melko Moore distinguishes brand as the story of your offer and marketing as the different ways you share that story. Ellen is a brand specialization expert. She helps six to seven-figure coaches, consultants, and therapists create next-level offers that kill in the marketplace through “super tight” specialization and contagious articulation. Ellen discusses the significance of delivering super tight brands in getting that consumer because after all, it’s not about you. It’s about the people you’re serving.
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