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Niching down and building your business is very important for an author who wants to stand out in the crowd. There are thousands of titles that are coming onto the market every single month and it’s easy just to drown in that ocean of titles. The more that you can target a particular audience with your message, the easier it is for you to be noticed and be seen as an expert in that environment. Niche marketing expert and how-to coach Susan Friedmann works with authors and helps them get to be recognized as an expert in their field. Susan is the owner of Aviva Publishing. She has dedicated herself to working with self-published and nonfiction authors to bring their books to market and find the right target audience to deliver their message. Susan also hosts the very successful weekly podcast, Book Marketing Mentors.
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