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Publishing a book is not simply about writing something, printing it out, and selling it to everyone. It is so much more complicated than that, and it starts even before you actually write something. Juliet Clark is here to talk about the life cycle of a publishing package and when author platform building should come into the picture. She reveals the right time to do marketing promotion and why you need to sell big-ticket items alongside your book. Juliet also discusses the different approaches to take whether you are going for traditional publishing, self-publishing, or a hybrid process.
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