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How can you keep your platform continually growing? Tracy Hazzard says content is one of those ways that can grow your platform for you. If you set the basic groundwork in place and then you continually feed it with great content that is strategically planned to grow you in the right areas – like on the internet, on the web, on audio, on YouTube – wherever those places might be, that’s going to attract the right audience for you. When it’s building itself underneath you all the time, it’s raising your platform for you. Tracy is an Inc. columnist and the co-host of three top-ranked podcasts. Her authority platform reaches over 100,000 listeners and viewers each month. Tracy talks about content, podcasts, branding, and what they actually do at Brandcasters, Inc. to help entrepreneurs and influencers broadcast their messages and grow their platform.
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