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You’ve been running your company for some time now, but why does it feel like you’re not getting any richer? Author and entrepreneur Mike Michalowicz explains why a lot of businesses are not making a profit. Attributing this phenomenon to the traditional way entrepreneurs define profit, he is now challenging this psychology of cash management and proposing a different method of earning a profit. He carries on to discuss the ideas behind his “profit first” strategy and how a lot of companies are slowly transitioning over and benefiting from it. As someone who’ve launched businesses and failed at them, Mike found his calling as an author with a goal to make entrepreneurship simple with every book he writes.
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