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There’s a lot that goes into publishing a book, and this includes marketing yourself as the author. In this rare episode, host Juliet Clark interviews Becky Norwood and Natalie McQueen, the CEO of Spotlight on Your Business and Director of Marketing for Spotlight Publishing, respectively. They share their insights about what it takes to be authors in this era and explain the importance of incorporating storytelling into your book. Becky and Natalie also talk about the need to brand yourself while publishing your book and offer tips on how you can do so and offer some of the top marketing tools authors can implement to drive sales and reviews.
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