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What is an author platform strategy, and why do you need it? Today’s guest is Melanie Herschorn, a content marketing strategist at VIP Digital Content. In this episode, she joins Juliet Clark to break down the importance of strategizing your book marketing before you even start working on your next project. Melanie is on a mission to support and empower her clients to create clear messaging and content that shines a light on their individuality. A book doesn’t just exist in a vacuum. It is a tool. Learn more about optimizing your marketing strategy, having the right lead magnet, and audience building by tuning in.
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