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When writing their expert books, a lot of entrepreneurs and field experts make the mistake of discussing the process and how they do their business and their daily routine instead of focusing on the results and what the client needs really are. That causes problems for the writer because more often than not, it only makes sense to the actual person who wrote it. It’s not going to serve the purpose of elevating himself as an expert and actually giving value to the people who are reading it. Kris Johnson says transformational writing is all about building that connection between the reader and the writer. The world has changed so much and people want to know that they’re going to get an answer to their problem. Kris is a professional writer with an MFA, a credentialed teacher, and a writing coach. She talks about transformational writing and points out some of the biggest mistakes people make when writing their expert books.
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