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Entrepreneurs often use webinars as a marketing tool to connect with a wider audience and promote their businesses. What if your sales pitch isn’t going for you and nobody’s showing up for these webinars? To dig into the problem, one should consider what’s called the traffic temperature – the type of traffic you’re getting, where it’s coming from, and why you’re getting it. In this episode, discover where webinar traffic is showing up and what role building relationships have in the process of getting cold, warm, or hot traffic.
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