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Hiring a PR firm costs a lot of money, but it’s necessary if you want to get exposure out there and get on shows. One important thing you need to remember before you do is to vet the people that you try to hire. Erin Saxton, public relations expert and President of eleven Communications, joins us to talk about the expectations when hiring a PR firm. She is best known for her connections and expertise in taking an idea and joining that idea with an instrumental plan and team to consult, connect, and direct the plan forward. In this episode, Erin shares what media training is all about and why you need to undergo one, the importance of the first interview, managing expectations, and why it’s vital to look the part and speak the part.
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