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Everybody is saying, “Write a book and publish your own book, and everything you do will sell because now people know you.” The reality is that most of those books become failed products for these people. You’ll find that you’re the main event and that book is just icing on the cake. You’re probably wondering what this is all about, and why you would want to promote and profit before you ever publish. Juliet Clark, founder of Super Brand Publishing, talks about her journey into self- publishing and platform building. She explains why this is so important to the industry in both book and marketing and getting your products and services out there.
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