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Many companies in need of senior leaders often struggle to find one because of the costs. Many times, these senior leaders are expensive. Borne out of this challenge, we now have what is called a fractional officer. In this episode, Juliet Clark helps you understand what this emerging position is by sitting down with Mark Evans, a Fractional CMO or a Chief Marketing Officer for a fast-growing B2B and SaaS company looking to attract and engage better prospects. Here, Mark explains to us the nature of his job, how it is cost-effective, and why it is growing to become a more attractive option. He then takes us into his expertise with his books about storytelling and marketing, highlighting the importance of using stories to attract people and, more importantly, connecting with them. Join Mark as he shares more wisdom and expertise in this conversation.
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