July 31, 2024
Elevating Your Marketing Strategy with Staci Moore: The Power of Collaboration, Virtual Networking, and Personal Growth
Can you imagine transforming your marketing strategy through the power of collaboration and virtual resources? On this episode of Ready Set Collaborate, we’re talking with Staci Moore, dubbed "The Oper8tor," who brings a treasure trove of insights from her extensive journey in relationship brokering and virtual management. Stacey shares her invaluable wisdom on personal and professional growth, emphasizing the critical themes of gratitude, presence, and the art of becoming. As she nears her 56th birthday, Staci reflects on how life's twists and turns can help you reevaluate and reintroduce your passions to the world.
Moreover, we dive deep into the nuts and bolts of networking strategies that have evolved amid the pandemic, pivoting from face-to-face interactions to virtual meetings on platforms like Zoom. Staci and I discuss the essential ABCs of marketing for small businesses: Avatar, Branding, and Communication, along with practical tips on maintaining a memorable presence and having a solid Plan B for unforeseen challenges. Whether you're a startup or a seasoned marketer, Staci's passionate advice on personal self-evaluation and the power of genuine collaboration will inspire you to elevate your marketing efforts and achieve significant growth. Tune in to learn, grow, and transform with us.
Contact Staci Moore at
staci.moore@anabsolutewonder.com
theoper8tor.com
https://facebook.com/theoper8tor
https://linkedin.com/in/theoper8tor
Stay tuned for the next episode of Ready Set Collaborate with Wanda Pearson. Subscribe - Follow and Like Ready Set Collaborate with Wanda Pearson
Chapters
00:00 - Successful Marketing Strategies With Wanda Pearson
15:22 - Networking Strategies and AI Implementation
27:48 - Marketing Tips and Collaboration Strategies
Transcript
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Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.
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Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.
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Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.
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Tune in to Ready.
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Set Collaborate podcast on a journey towards achieving your goals with host Wanda Pearson.
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Welcome to the Ready Set Collaborate podcast with Wanda Pearson the Art of Marketing Strategy series.
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Today I want to speak life into someone who has been a cornerstone in the journey of this podcast, my marketing manager, diane Freeman, the sponsor of the Ready Set Collaborate podcast, isn't just a guiding star in the vogue of our brands, but a beacon that cultivator watering, nurturing and believing, sometimes even more fiercely than I did, in our ability to unite small businesses with intention of growth and shouting them out to the world.
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She is the maestro behind the melody that is Ready Set Collaborate.
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It speaks to the readiness to take in new challenges, the preparedness to set sights on higher peaks and the underlining spirit of a collaboration that fuels genuine success.
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She is passionate about helping entrepreneurs get to the goal of excellent clients through the marketing maze.
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Check her out at her website, bscenesocialmediacom that's spelled with a B-E, like a B seen S-E-E-N socialmediacom, or find her on social media at bseenssocialmedia, diane Freeman.
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Thank you, diane, for being a sponsor to this podcast series.
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The Market the Art of Marketing Strategies, and I want to thank you.
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So make sure everyone.
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The Market the Art of Marketing Strategies, and I want to thank you, so make sure everyone.
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Please subscribe, follow and share and like on all podcast platforms Spotify, apple Podcasts and more the Ready Set Collaborate with Wanda Pearson.
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Now let's get on to the show.
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Welcome.
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Welcome to the Ready Set Collaborate podcast with Wanda Pearson and my guest, the operator, who is Stacey Moore.
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I'm so excited about Stacey being on my podcast.
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She's actually the one that created my intro and outro my voiceover.
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So thank you, stacey, you have been just a blessing.
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It's like when you're not experiencing different sections, you go get the experts, and Stacey is the expert.
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She is the operator.
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Thank you for being on the podcast.
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I appreciate you being here.
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Let me talk a little bit about Stacey and then she can tell us a little bit about herself.
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Stacey Moore, aka the Operator, is a visionary that rents the leaf until you can own it yourself.
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She is the voice for you if you don't have one, until you have the wisdom to know what to do.
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That is true, because that's what she did for me.
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So the operator is a virtual resource and certified relationship broker, connecting you to strategies to generate more revenue and relax just a little bit.
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She lives at the intersection of personal and professional development, understanding that they go hand in hand With a background in behavioral health and sciences and over 30 years in corporate.
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When coaching and teaching, she focuses on the unsaid and the untold.
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Stacey is a Gemini, a generator in human design and Gen X.
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She's a lover, a fighter, a leader and a bridge standing in the gaps.
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All right now, girl, I tell you you couldn't do better than that thing on bio A lover, a fighter and a leader, and a bridge standing in the gaps.
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I love that.
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Stacey, thank you for coming on the podcast with me.
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I appreciate it.
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Tell us something about you, stacey, that I didn't tell about in your bio and how you got started.
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Absolutely, and I want to say thank you to you for having me on the podcast.
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I know you've got a slew of people because of all of your connections and the way that you communicate and connections and collaboration is your thing Ready set, collaborate.
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I appreciate being part of this.
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I don't have a lot to say.
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I think that I'm at this point in my life I'm just grateful.
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I've spent a lot of time being grateful and sitting in that, which I wasn't before.
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Before I was doing so much doing and now I'm doing more being so, being able to receive so that I can give, being able to release so that I can receive.
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That's the state that I'm in right now.
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So I'm going through this art of the becoming the campaign that I can receive.
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That's the state that I'm in right now.
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So I'm going through this art of the becoming the campaign that I'm doing.
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But it's about looking at that personal and professional development point and saying where am I in both of these things again in life?
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And I'll be 56 in June, next month or depending on when this airs.
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So y'all June of 24, I'll be 56.
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So it is that point of reevaluating what do I want?
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What do I want out of the future?
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Do I still like some of the things that I liked before?
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Old friends and they say, hey, how are you doing?
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Are you still playing softball?
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Are you still?
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And you're going no, I'm not and I'm not that person still, and you're going, no, I'm not and I'm not that person.
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So, figuring out who am I right now, so that I can reintroduce the world.
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To that person and I want to say, yeah, it will be airing in July.
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I want to say happy belated birthday, happy birthday.
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So we're going to celebrate your birthday.
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Even when a podcast releases, it's still your birthday, right, that's right.
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I celebrate like a month or two months my birthday, but yeah, but we're going to celebrate your birthday because that's a blessing we're still here, which is a blessing.
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So thank you for being here with me here.
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So let's talk about some things about marketing strategy.
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So can you describe an overall marketing strategy that you use with your clients?
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First and foremost with clients is knowing who your ideal audience is, and that's important.
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That's important in your branding, it's important in your messaging, it's important when you go to market, because knowing who they are helps you know where they're going to be.
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Where do they play, where do they pay is what I like to say, and I'm always going to put human capital in it all the time.
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And people say human capital are the people that, so that person that has never bought from you before, maybe a family member, but they're willing to repost on their social or they're willing to by word of mouth at the next barbecue, they go to tell somebody about what it is that you do, as long as they know.
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So being clear is another part of it.
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Being clear about who you are and what you bring to the table.
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People want to know what's in it for me, so what are you bringing them?
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So then, that way you can show up in rooms when you're not there because people know exactly what you do.
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Human capital is also affiliate marketing and ambassadors.
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It means that for low to no cost upfront, you're able to get people to help you get the word out about your product or service to other people.
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So I'm going to say marketing it's online, it's offline, but almost all the time it involves humans, whether they're on the buying side of your product or whether you're allowing them to be on the distribution side and enjoy spreading the word about your product and service with you.
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Absolutely, and that is so true.
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The referral basis as far as and a lot of people remember you, especially if you have that passion that you know and they always refer.
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I got one of my clients referred this guy to me yesterday and I had somebody that I used to be a partner at Keller Williams and she said one of her clients to me.
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So I said really it's nice to have be in the room.
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You don't know who you're talking about, but if they remember you, that's how you can get those referrals and people can come to you.
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But it's so true, I love it.
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I love it.
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Which digital marketing channels do you prioritize and why?
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Like social media, email marketing, seo, which one do you actually get into and helping your clients with?
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The one that's best for them.
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Exactly Right.
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Yes, and that's important because we go back to who's your ideal client.
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If your ideal client likes to play on Facebook, like they're looking for the gossip, the stories and that nature and then.
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But they're on Instagram to see the quickies, what's there, or they're on TikTok to see what's the latest recipe or what's the latest, depending on product or service you have to know where your client is.
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So if someone tells you LinkedIn's the place to be because all of the executives are there or the decision makers are there, if your product is not appealing to them, then it does you no good to go over there and spend all of your time there.
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People also say be omnipresent.
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That means be everywhere.
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So use a platform to send out your social media manager so that you can show up in all of these places, but the information that you put out on each one of the platforms has to conform to that platform, meaning there are only so many characters on Twitter or X.
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So therefore, you can't put the same thing that you would put on LinkedIn with a long explanation and bullet points on Twitter.
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Where is your buyer?
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Are they on Twitter?
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Are they on LinkedIn?
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And that is to purchase or make decisions about their purchasing power.
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Also, the other areas.
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Let's look at email marketing.
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It's always good to have an email list, and why?
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Because that's outside of anybody else's platform.
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If Meta decides they're going to be down today, or another country decides that Meta is going to be down today, you have a way to communicate with your audience, your prospects, your leads and your longtime reading fan customers outside of the platform.
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You're not dependent on that.
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It may be inside of a community platform such as GoHighLevel and their white labels have a community area.
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You still have Facebook groups, but then you have Member Vault and you have Circle and you have school now.
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So having a community area where you can communicate prior to asking for a sale is a holding place, is important as well.
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And then one other would be text messaging.
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Many people on their opt-in forms don't want to ask for a telephone number, but we know that the open rate on text messages is between 87 and 90%, whereas the email open rate is about at 30%.
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And then on social media, your open rate is dependent on how the platform is feeling that day.
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So where is your most direct hit?
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It's going to be with text messages.
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So if you want to add something to your marketing.
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That would be the area to do it, so that you can get at least the open and give them the option to opt out or to stay with it, and at least they've seen it and you've got 21 patches to be able to get to a sale these days.
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It used to be seven when I started in 2018.
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And then by 2020, with the pandemic it started.
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It was like 11.
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And now we're at 21.
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So how many different ways can you put yourself in front of someone else, including being on podcasts and doing interviews, including doing a blog post.
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Maybe Pinterest is your place.
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You haven't looked at.
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Do you do graphics?
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Because that's a great place to triangulate for SEO.
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That's what we were talking about.
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Number two search engine behind the Google platforms and I'll put YouTube with that, even though that's the number two then, but you've got Pinterest right behind it, where people are looking intentionally.
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And that is so true because when I left corporate, I for some reason I got on Pinterest.
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I didn't know what I was doing but, I, put out on Pinterest and I was like wow, I'm still on Pinterest, but I guess I need to really up that game a little bit more on Pinterest.
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Then I did Alignable.
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Yes, the different platforms that I've already been on, it's great, but the Facebook and LinkedIn and Instagram.
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What I like about Facebook, though, is actually it carries over, like when I do reels or my marketing manager reel, it goes over to Instagram, which is nice.
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So you actually got two platforms in one.
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You put it it on one but it actually carries over, but you have to click that little switch to say, yeah, share it to Instagram.
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So I love that and you're right.
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I tell you, I do text messaging.
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I really need to get that program too.
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I open up a text message before my email and my email is loaded, I have three emails and I say, okay, which email did you send it to?
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You don't have time to go through all of that, so I appreciate you sharing that.
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That makes a lot of sense.
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So let's talk about content marketing.
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So what role does content marketing play?
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in your overall strategy.
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Content marketing for an online business mogul right?
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Because, to be honest, my love is face-to-face.
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It's really face-to-face as opposed to online.
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So then you talk about there are some avenues with the content when you're face-to-face as well is having those topics that you can move into when you are at a networking event or when you're at a conference and you're being intentional about creating relationships, having those things that you do within your business, knowing what's in it.
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For me, the WIFM or W-I-I-F-M as some people say, having those things up front when you're face to face.
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That's most important, because people don't want you coming blurbing out all this is I am and I do this, and that's talking about you, unless they've asked you Right, and even then, if you can lead with what you do for others first and then talk about yourself after that, that's important.
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So that is that content that you need to have on that.
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Go ahead and speak to that, I see, because, again, that's your arena.
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Absolutely.
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I'm the networking queen, so I like to do that face-to-face, because people see your passion, they see what you do and they remember you more face-to-face.
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Yeah, your passion, they see what you do and they remember you more.
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Face to face, yeah.
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And then when COVID happened, we had to do Zoom and thank God for Zoom.
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But just being that person for them to see and say, oh okay, you're Stacey Moore, oh, you're Wanda Pearson, it makes a difference and that's how they remember you.
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And now what I do, even though you see my QR code, I have that, but I also have my business cards that have my picture on it.
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So they remember that, they saw me and they remember who I am.
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So that makes a big difference.
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But no, thank you for sharing it.
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So can you share a story of how a particular piece of content significantly impacted your business, made you make your business get out there even more?
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business get out there even more Absolutely.
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I know that people always want to tell the positive story, but I'm going to be that one because this is my season.
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Let's talk about something that went wrong.
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We get prepared for these launches.
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Let's say we're having a product that's coming out or an event that we're going to put on and we have worked with a coach or we've looked up and the system says the SOPs say I should be marketing 21 days before.
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I need to have graphics, flyers that fit for all the platforms, right.
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I want to have something that fits for LinkedIn and something for X and something for Facebook and IG.
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I want to be able to send out emails.
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So I want all of this collateral.
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If it's an event, then do I want to personalize the domain so that I have it specific and I can really brand it, so that people, as you said, remember they remember the name of it.
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So back in 2020, I actually did an event called Activate your Vision Not your Average Vision Board Party and I got the domain and I was so excited about the domain and I had everything branded in advance and we started promoting 22 days out I was a day ahead of time sneak peek and all of that.
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And then two days into the campaign, when I am omnipresent everywhere I was so proud there were 22 speakers that we were able to blanket all of the platforms we started realizing that people weren't able to click on the link, or that people were able to.
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They clicked on a link and it was taking them to space, or it said that there was an error and that was on certain platforms.
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And so then we're going what's wrong?
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We go back and we reconnect the link thing Maybe it was an error in the platform and we're not getting anywhere To finally find out four days into the campaign that domain had been blocked by meta.
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It was campaign season and we had made the actual domain extension was vision.
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The actual domain extension was vision.
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So I had done activate your dot vision as a.
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I'm like, oh, this is so cute, this works.
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It didn't work.
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It was a political year.
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Meta decided that domain was too open for interpretation and had blocked it.
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Black labeled that domain was too open for interpretation and had blocked it.
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Black labeled that domain.
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So, then I had to go back and redo all of the marketing that had that domain on it, which was everything.
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So with that I'm going to say you've got to have a plan B, you've got to have a plan B.
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So if you're saying I'm going to do meta because I can go to the meta business suite and I can do that, it's going to be organic, it's going to get me the most reach, and if there's a problem with the domain, then you're going to have to be ready and prepared to pivot and you have to have all of that marketing, all of that content in one place so it becomes easy to go through that process.
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So then we're going to keep backing it up.
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So, organization where are you holding these documents?
00:19:45.068 --> 00:19:55.954
So if you paid somebody the first go around to create these documents and its content, maybe you can't afford to have them go back through it again.
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That's not in the budget.
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So do you have the documents somewhere where you can get to a Fiverr person or somebody on Thumbtack to easily go in and make those edits and changes?
00:20:07.756 --> 00:20:12.665
Is it stored in a place where it's not easy to access?
00:20:12.665 --> 00:20:17.855
If you had it on Canva, it's easy to have someone else go in and edit it.
00:20:17.855 --> 00:20:27.454
But when you pay big bucks and you have a designer do it on Adobe and they're doing it in Photoshop or InDesign, then you're looking at more money.
00:20:27.559 --> 00:20:51.546
So just be prepared so that you're not saying, oh my gosh, I don't know what to do now, I'm not going to be able to have my event and then make sure that you are putting yourself in position to be able to do other kinds of content the emails, the text message going live in order to support the event or the product or service that you're launching.
00:20:51.546 --> 00:20:54.821
So that's important is where are you keeping it?
00:20:54.821 --> 00:20:59.271
Are you ready to pivot if you have to because there's a conflict?
00:20:59.271 --> 00:21:05.902
People have had conflicts with trademarks and they've gotten cease and desist letters after they've put a name out for something.
00:21:05.902 --> 00:21:07.526
So are you prepared to change it?
00:21:07.526 --> 00:21:10.961
So is your content stored in a place where it's easy to pivot?
00:21:10.961 --> 00:21:14.510
Probably going to be my touch point for this one that's a good one here.
00:21:14.550 --> 00:21:19.105
So you always have to have plan b because you just never know what can happen, especially with technologies.
00:21:19.105 --> 00:21:24.886
And that makes sense, because I actually did the same thing while doing the podcast that I was doing with this guy.
00:21:24.886 --> 00:21:26.694
He said wanda, get your brand.
00:21:26.694 --> 00:21:29.604
So I actually did a brand podcast to wanda pearsoncom.
00:21:29.604 --> 00:21:39.805
So so I created it on GoDaddy and I told my daughter, because she's my website designer I said, okay, I got it here, but what do I do next?
00:21:39.805 --> 00:21:43.945
She said, mom, you already have WD Pearson Associates, why are you doing another brand?
00:21:43.945 --> 00:21:47.549
I said, okay, so how do I merge it?
00:21:47.549 --> 00:21:52.530
Because I wanted it to be a podcast, but actually my podcast is all on my WD Pearson Associates.
00:21:52.530 --> 00:21:55.567
So, to be a podcast, but my, actually my podcast is all on my wdp's associates.
00:21:55.587 --> 00:21:56.632
So she said you're duplicating what you have.
00:21:56.632 --> 00:21:57.636
I said, okay, I just did what this guy said.
00:21:57.636 --> 00:21:59.923
You know it's best to do, but anyway, I, I get it.
00:21:59.923 --> 00:22:01.086
I get it as far as that.
00:22:01.086 --> 00:22:02.130
Let me ask you another question.
00:22:02.130 --> 00:22:05.507
We're winding down, hey, girl, the time goes by so fast so I gotta have you on again.
00:22:05.507 --> 00:22:07.112
Could you give me some great tips here?
00:22:07.820 --> 00:22:20.202
so can you share innovative ways to improve customer experience through your marketing this is going to go against the grain again, but I think that's what I'm here to do today.
00:22:20.690 --> 00:22:23.778
Exactly, you got to show a share of what you know, yeah.
00:22:24.000 --> 00:22:26.113
What you experienced Introducing AI.
00:22:26.113 --> 00:22:40.064
Now people are saying that's counterproductive, that AI takes the human aspect out of things, right, that it sounds so robotic, and I can tell you that I'm fortunate, because I went to Catholic school.
00:22:40.064 --> 00:22:44.837
I was an English major for a while, and so my AI sounds like me.
00:22:44.837 --> 00:22:48.304
But there are ways to train the AI.
00:22:48.304 --> 00:23:00.924
But the point is to speak to that is, allow the AI to be the experts in the areas where you're not, and for the least amount of money.
00:23:00.924 --> 00:23:03.634
The return on investment is huge.
00:23:03.634 --> 00:23:04.655
So it's not.
00:23:04.715 --> 00:23:21.595
Everybody thinks you're talking about copy and everything all the time, but no, let's say you have the copy, you have an idea and you want to write a blog or write an article, but you can't get the bullet points together or you need some details, you need some research, you want to add some stats.
00:23:21.595 --> 00:23:26.711
You're going straight to AI and you're asking it and then you're going to check that.
00:23:26.711 --> 00:23:30.890
Go back, put it in Google and see if it comes up, because we want to check our facts too.
00:23:30.890 --> 00:23:34.153
But use it to be the expert for you.
00:23:34.153 --> 00:23:50.083
Use it for personal things that help you get out of your head so that you can show up as your best self for your clients, meaning I have a AI bot who actually is my medical assistant.
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