Oct. 16, 2024
From a Dare to Acclaimed Show with Julie Lokun: Mastering Podcasting Success through Persistence, Social Media Savvy, and Community Building
Unlock the secrets of podcasting success with bestselling author and top-ranked podcast host Julie Lokun on Ready Set Collaborate with Wanda Pearson. Ever wondered how a simple dare could lead to a thriving podcast career? Julie shares her fascinating journey from a friendly challenge to the creation of her acclaimed show, Obsessed. We promise you'll gain invaluable insights from Julie's background in journalism, her passion for creative content, and the lessons she learned from industry titans like Gina DeVee and Gary Vaynerchuk. Wanda also reveals her own mission to educate and empower listeners through engaging, expert-led conversations.
Explore the nitty-gritty of building a successful podcast community as a solo podcaster. Learn why consistency in publishing episodes is crucial and how leveraging social media can expand your reach. Julie and Wanda discuss the hurdles of guest promotion and the life-saving strategy of repurposing content to avoid burnout. Get practical advice on engaging with your audience through reviews, testimonials, and contests, and understand the importance of collaboration within the podcasting world. Don't miss out on this treasure trove of tips and inspiring stories that could transform your podcasting journey and lead to broader opportunities like speaking engagements.
Connect with Julie Lokun
https://www.linkedin.com/in/julielokun
https://www.julielokunconsulting.com/
https://www.linkedin.com/in/coachjulielokun
https://twitter.com/julielokuncoach
Stay tuned for the next episode of Ready Set Collaborate with Wanda Pearson. Subscribe - Follow and Like Ready Set Collaborate with Wanda Pearson
Chapters
00:00 - Podcasting Secrets for Success
13:36 - Building a Successful Podcast Community
Transcript
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Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.
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Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.
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Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.
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Tune in to Ready.
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Set Collaborate podcast on a journey towards achieving your goals with host Wanda Pearson.
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Welcome.
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Welcome to the Ready Set Collaborate podcast with Wanda Pearson.
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I am so excited for this series, which is about podcasters, and I got a professional podcaster with me today.
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Julie, is it?
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How do you say your last name?
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Julie, it is.
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Loken L-O-K-E-N.
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Yeah, loken, okay Loken, julie Loken with us today, and I am just so excited that she agreed to be on my show.
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I'm honored, Julie.
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So, yes, say hi to the audience.
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Hi audience, I'm so thrilled to be here with Wanda.
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Wanda is Wanda.
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She's an amazing human being, so I'm just honored to be in her presence.
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Thank you.
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As well as you, I'm honored to be in your presence.
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So thank you so much for that.
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I appreciate it.
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So I'm going to tell you a little bit about Julie Loken.
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Julie Loken is a bestselling author and podcast host of two shows, wow, which rank in the top 1.5% globally.
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She's known for elevating the voices of impact through her company, the Media Casters.
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With her exceptional skills in media and public relation, julie has built an impressive client roster that spans across various industries, from presidential appointees and TV personalities to Inc 5000 corporate clients.
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Julie helps individuals and organizations share their stories through publishing, presenting, podcasting and public relations.
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Her commitment to excellence and dedication to her clients' success have made her a sought-after media expert and changemaker in her field.
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I am so, girl.
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I feel like I'm here with the star, you know.
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You're not.
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I'm here with the star, and that was a great introduction.
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It's almost like I wrote that.
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I am so excited.
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Tell us a little bit more about yourself, other than what you just talked about your bio.
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Yeah, and I'm not really about my professional bio.
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What I really am is a mom to four boys, I'm a wife, I am a creative and anywhere I can create content is amazing.
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Because, way back in the day when I went to college, content is amazing because, way back in the day when I went to college, I had a degree in journalism.
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But I really always wanted to be a creative content creator and unleash my creativities.
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I just didn't have the words 20 years ago.
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And tell us how you got into podcasting.
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It was a dare, Wanda.
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It was a dare my co-host, for I actually have three podcasts and I know like it's.
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I have a new one coming up because I'm always trying to figure out what's going on in the podcasting world.
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But my I was a dare by my dear friend, Mika Altidore, and she said, Julie, you need to start a podcast.
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I dare you and I'm like, okay, I go, but you're doing it with me, girl.
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We started a podcast almost four years ago called Obsessed, Get Obsessed, and we talk about how we can all change our lives.
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We are all more alike than we are different.
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And just bringing on those stories of powerful change makers and thought leaders, I feel like it's a therapy session almost every time I go on that pod record on that podcast.
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That's awesome, that's awesome, and I had a dare too.
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Yeah, I'm an author Actually.
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I said I actually said I would never write a book.
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I did collaboration books.
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Oh, that's amazing.
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Adacity to Shine and also Impact of One Voice, which is number one a bestseller on Amazon and Barnes and Noble.
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And then I wrote my own book, past Grace Through the Fire, from Struggle to Triumph.
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So I became a podcaster because one of the CEOs the networking groups that I actually said well, I want you to do podcasting.
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I said, say what.
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She said no, I like to talk.
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That's how I got into doing podcasting and it's just been a because I like to talk.
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That's how I got into doing podcasting and it's just been a.
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Because I like to collaborate.
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That's why I named my title Ready Set Collaborate.
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But it's been a journey and I will be podcasting.
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Julie for a.
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You get to talk to guests like you and I have different series that I actually do and I get the experts that can actually teach us something educated, because I'm about educating and empowering and that is what makes me help me to bring more and more of you, my guests, to teach our audience about different things.
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I think it's great, and you told us about what inspired you to start your podcast.
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So who are some of your biggest influences in the podcasting world?
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Who influenced you to do more podcasting?
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The reason why we started.
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I listened to someone named Gina DeVee and she was brilliant in her podcasting and my partners, mika and Tia we all loved Gina DeVe and funny thing is the power of podcasting.
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We were podcasting for a year and I just asked her would you like to be on our show?
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You really were our influence and she came on our show and she actually put our episode on her RSS feed on her podcast as well.
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Her and Gary Vaynerchuk is super huge in inspiring my content creation.
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Gary Vee, I had the opportunity to spend time with him last year.
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Amazing, Just to understand the mind of a creative.
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Those kinds of people inspire me, and now Wanda's inspiring me too.
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So Thank you, julie.
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So sweet.
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I love it.
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I love it and also I love and I'm going to talk about this too but you sent me a book, which I thank you here Audio Cat, audio Caster is the ultimate guide of podcasting, the podcasting.
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You all need to get this book and I'm going to talk about that.
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As far as how you're going to tell people how to get in, how to get to doing podcasting in a minute, that's one of the questions I'm going to ask you.
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But I love this book that you gave me and I said, wow, I wish I had this when I first started, because this is great, but you know what?
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You're never too old to learn I'm still getting some great information from it.
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Thank you for this gift to me to teach me more about podcasting.
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Mona, you're amazing.
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It's true.
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We teach what we are wanting to learn, and I love the power of podcasting.
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If you're even thinking about doing a podcast, the great thing is it's a low entry level in terms of financial responsibilities.
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You don't need to spend a lot of money on your podcast.
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It's great to build your business and leverage your expertise.
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Or if you have a hobby or you just want to talk about something you want to talk about how much you love your husband, or you want to talk about your two French bulldogs, or how you love to knit, or how you love your grandkids.
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Podcasting is not regulated by the FCC, so you can do whatever the heck you want and it doesn't have to be a lot.
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I know people like Wanda probably want to take it up to the next level because you understand building your brand and it is a marketing tool as well.
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Absolutely, absolutely and I'm glad you brought that up because actually that's my brand is WD Pearson Associates, which I put my podcasting within that brand to build it up more for people to understand what I do as well.
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No, thank you, you just make me blush over here, girl.
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Thank you so much, I appreciate it.
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My job is done, job completed.
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Yes, it is, yes, it is.
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So what is the main theme or focus of your podcast?
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I have three podcasts, which I know you said too, but I didn't share with you that I have a third one because we are launching a new podcast.
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The first one is personal development obsessed.
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The second one is for creative entrepreneurs, called the creative entrepreneur podcast.
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But I'm most excited, wanda.
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I am obsessed with a lot of things and I'm a journalist.
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I also have a legal background.
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I've always been obsessed with true crime and we are investigating a 45-year-old cold case that happened in the Chicagoland area Ron Bender and Susie Ovington.
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It has never been solved.
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There's been no arrests.
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It's called Murder in Morton Grove.
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And this just speaks to.
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If you have something you're passionate about, people need to hear your voice, and there's no better vehicle than podcasting, just like we're doing right here?
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Yeah, absolutely, and that's great.
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I definitely want to hear that one.
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The murder, the murder.
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45 years, yeah.
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When did you graduate high school, by the way, wanda?
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Many years ago.
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Let's see, when did I graduate 19.
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?
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Yeah, 1975.
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I think it was 1975.
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Yes, it was from in Illinois, because Julie's from Illinois and I am from Illinois, I'm actually all over Illinois.
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But yeah, no, I graduated in 1975.
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But yeah, 40s, yeah, it's probably later after I left this murder thing.
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Yeah, that's what I was wondering.
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If you were around in 1979 it happened and it was Niles, West Morton Grove area.
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But there are a lot of issues and just I love getting deep into these files that people aren't looking at and we can use our voices for anything.
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I know the power of scratching the surface.
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Sharing stories changes people's lives so many different reasons.
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That's why I'm obsessed.
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That's the main reason I'm obsessed with podcast.
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No, I love it.
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I love it, and that was actually going to be.
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How do you choose your topics of guests for your podcast?
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Yeah, yeah, you just told somebody walk us through the process of creating an episode from start to, and that was actually going to be.
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How do you choose your topics or guests for your podcast?
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Yeah, yeah, no-transcript.
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You need to understand what the genre of your podcast is and I encourage you to invite guests that will share your information with their community, because that's the purpose of podcasting you want people to hear their voices, like the topic and a guest that will make the most impact for your community or who you're trying to reach.
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And get a good microphone.
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Actually, my mic is not set up Like.
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I have a Shure MV7.
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I can share it right here, shure MV7.
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I love my Shure MV7.
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Okay.
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Make sure the audio is excellent, no matter what.
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And I have this one here.
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Let's see that I can't, oh nice.
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Yeah, it's a Zoom.
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I got that.
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I said, okay, I'm going to start doing podcast.
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Yeah, I'm going to start doing podcast.
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Let me get the podcast material.
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And I got a new computer and a microphone.
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But yeah, it does make a difference.
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It's for the computer, the equipment that you have to be heard, right, yeah?
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And make sure you're branded, right, right, you have to make sure you're very branded and understand audience, like the woman obviously understands her brand.
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Make sure you have good cover art, an apple podcast they can find you or spotify, wherever you upload your the podcast feed.
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But yeah it actually upsell buzzsprout.
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That's why I learned a lot from the guy buzzsprout sprouts it all over the sun.
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I didn't even know it sprouts it all over.
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I love that.
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It's a tagline.
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Yeah, just put it in.
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It sprouts it all over.
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I love that it does.
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It's a tagline, yeah, just put it in there.
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It sprouts it all over, it's nice to be back.
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Does it go on Apple?
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Wanda, did you upload it to Apple?
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Oh yeah, it goes on Apple, spotify, podbean, things that I never I haven't even heard of somebody say but yeah, no, it's all over.
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It does sprout it all over and I it everywhere.
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I love it.
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And the good thing about that too, julie, is that it tells you what parts of the country that people are listening to your podcast.
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I like that as well.
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Pay attention to your analytics, too.
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I think, no matter what you're doing as a business person.
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You have to know who's consuming your content.
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I love that on Buzzsprout you can see who is consuming your content.
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Yeah, it sure does.
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It's great.
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What are some of the biggest challenges you face as a podcaster?
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There is something called pod fade, there's something called isolation.
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It feels if you are doing a podcast and you're getting like your mom to listen and your kids to listen and your brothers and sisters, how is it going to grow?
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And I would say it's something like 70% of all podcasts and after five to seven episodes, because they're like, why am I doing this?
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I'm not seeing that.
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That the actual adulation that I'm looking for.
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I'm not seeing the numbers and want you to know.
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It takes time and it's consistency.
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You have to be consistent.
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You can't go to a number one rated podcast just by posting something out there, because there's 2 million podcasts out there.
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Some of them are gone.
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But that is, I would say, the biggest deterrence in terms of podcasting just not seeing the numbers immediately.
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Yeah, and I'm glad you said that, because that exactly that's why I was feeling too.
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I said, okay, I'm putting this out here and I know it's not been a year, and consistency, and that's why I got.
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I still got to get to know that guy's name.
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He told me.
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He said why did you want to do a weekly?
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You want to do a monthly or bi-weekly?
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I do mines every.
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A new episode comes out every Wednesday and this way they know and it's funny because you don't know who's looking at you, because I put it on my social media and I have my marketing manager put on it, but you don't know who's looking at you.
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But then when you see my person Wanda, I've been watching you I said, okay, have you listened to the podcast?
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That's my biggest challenge.
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Are you doing this podcast on YouTube or is this just an audio podcast?
00:14:14.947 --> 00:14:15.509
That's my biggest challenge.
00:14:15.528 --> 00:14:17.070
Are you doing this podcast on YouTube or is this just an audio podcast?
00:14:17.090 --> 00:14:22.155
This is the audio, but I'm also putting these on YouTube as well, yeah, oh, now you tell me I should have brushed my hair and stuff.
00:14:22.235 --> 00:14:23.356
You look beautiful, honey.
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You look beautiful Now.
00:14:24.498 --> 00:14:27.782
YouTube is a whole animal of its own.
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That's hard to build on YouTube hard but that's why you need somebody.
00:14:31.525 --> 00:14:42.476
When you are done downloading this podcast, editing it, getting all the stuff out, you share that with me and this, as a guest, is my responsibility to share it with my community.
00:14:42.576 --> 00:14:52.215
Yes, yes, yes, and that's what I ask people when I do have a guest on there, Make sure you share it and listen and follow me so you can know what new episodes.
00:14:52.215 --> 00:14:55.955
I tell them that I have to go after my guests again and say have you done that?
00:14:55.955 --> 00:15:01.577
Because I can see how many of my guests the podcast has been open on their episode.
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A lot of them are not doing what I asked them to do.
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I'm going to do what you tell me to do.
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Let me just be clear, and that's something that a lot of the bigger guests I have like I've had big name guests and they don't share.
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It's like the smaller guests who are so excited to be sharing their story.
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They will share.
00:15:24.958 --> 00:15:27.910
It's seriously something for real.
00:15:28.052 --> 00:15:30.745
Exactly, exactly, and that's my biggest challenge.
00:15:30.745 --> 00:15:36.457
I'm like, okay, a lot of people, can you just share this out here?
00:15:36.457 --> 00:15:42.291
That is one of my biggest challenges too, and I'm glad you told me it's not just me and I'm dealing with this here.
00:15:42.291 --> 00:15:46.910
Tell me about how do you overcome creative blocks or burnout, because sometimes you get burnout.
00:15:46.910 --> 00:15:48.350
How do you overcome that?
00:15:49.924 --> 00:15:52.193
So on all my podcasts I have partners.
00:15:52.193 --> 00:15:55.354
You're doing this as a solo podcaster, right?
00:15:55.354 --> 00:15:58.450
Yes, I have partners on all three of my podcasts.
00:15:58.770 --> 00:15:59.131
Okay.
00:16:00.014 --> 00:16:05.970
When I get burned out and I have this podcast obsessed that I've been doing for three years, four years almost.
00:16:05.970 --> 00:16:11.687
We've all gone through some hard times or we've all been like I just need a break.
00:16:12.089 --> 00:16:14.331
The other ones, pick up the torch, right.
00:16:14.331 --> 00:16:20.687
But I'm thinking, if you're a solo podcaster, you take a break and guess what?
00:16:20.687 --> 00:16:24.236
Wanda, you can repurpose your old content.
00:16:24.236 --> 00:16:28.397
You can repurpose an episode from a year ago, nobody will know.
00:16:28.397 --> 00:16:35.152
You just rename it, call it a name, write a couple of new show notes and you've got a new podcast right there.
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