From Corporate Obscurity to Entrepreneurial Luminary: Charlie Darrien's Story of Transformation and Triumph

Transcript

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Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.

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Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.

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Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.

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Tune in to Ready.

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Set Collaborate podcast on a journey towards achieving your goals with host Wanda Pearson.

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Welcome, welcome.

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Welcome to the Collaborate podcast with Wanda Pearson and my guest, charlie Darian.

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Did I say it right, charlie?

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You did.

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Thank you.

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Absolutely.

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I am so excited to have my guest on here and we're going to talk about a few things, but first I want to tell you who the sponsor is, which is WD Pearson Associates.

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With Services and Legal Shield, id Shield and Small Business.

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I would definitely love to connect to get you an affordable legal protection that you need to protect your business, protect your family and protect your legacy.

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So let's connect, let's talk, and that's WD Pearson Associates, wanda Pearson.

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Thank you Well welcome, charlie.

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I am so excited.

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I tell you we haven't seen each other in years.

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I know so great to reconnect with you at the recent networking event.

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So all things for a purpose, right, like cross paths.

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And you're like come on my podcast, I'm like I would love to.

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I have to tell you I actually had you on my list.

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I had you on my list and I did try to call before but it didn't go through.

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So Sharon Harewood I don't know if she sold the pocketbooks or whatever she said what about Charlie?

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I said already got on my list.

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So I said I said, sharon, you wouldn't believe what I ran into Charlie.

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So she's excited, I'm excited that you're on my podcast, thank you.

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Let me talk about your bio and then we can jump into our conversation here.

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Charlie Darin is a devoted mother, esteemed entrepreneur and owner of the multi-million dollar business of her namesake, charlie's Angels Movers, which she built from the ground up.

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Aside from her success in business for over 10 years, she is a pillar of the Acra community, that's Acra Georgia, and is well known for her kind and charitable nature.

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Yes, she is.

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Her commitment to people and ability to create opportunities for those around her are just a few of the many admirable traits she possesses.

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To know her is to love her.

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Ms Charlie Darian, welcome.

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Everything that's said in here is so true, charlie.

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I'm just so excited because we really hit it off in BNI when I first started networking and that was my first networking group.

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I don't know how to network, but I had that community spirit.

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I had that social work spirit in me to get out there and do this, but it's just such a pleasure to have you there.

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Charlie, tell me a little bit about yourself and how you got started in moving industry.

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Charlie's Angel, I love the saying make your move a heavenly experience.

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I love that.

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Thank you, yes, that tagline has served us well in line with the Charlie's Angels movers theme and just the whole thing.

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And by the way, ms Wanda, I also.

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That was the beginning of my networking career too, when we met at BNI.

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How many years ago was that it was?

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2018.

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So I started in 20, but I retired from IBM in 2017.

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So it was 2018.

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So what is that?

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Yeah?

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So that was my start, too, from a networking standpoint.

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But so Charlie's Angels Movers was born 11 years ago.

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We turn 11 this July.

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July 9th is 2013 was our start date and the short of it is two things happened simultaneously when I began the company.

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The first is I got passed up on two promotions six months apart in my corporate world and I felt like they were promotions that I deserved.

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I think a lot of other people were outside looking in and thought it was like a hush went over the crowd moment right when I got passed up the first time.

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Second time, six months later, I got passed up on a promotion and it was just.

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It startled me awake, I think.

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So after I had a little mini nervous breakdown and thought, got done, feeling sorry for myself, really, because that's what I did that for about a week.

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And then I'm like, okay, what am I going to do?

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Like, how am I going to fix this?

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I'm a solution oriented thinker, just period in all things.

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How am I going to fix this?

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How am I going to attack this?

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I prayed.

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I said God, give me anything.

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Give me anything.

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Just put an idea in my head and I'll take it from there.

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Just give me anything, trust that I'll take it from there.

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And so I feel strongly that I got to give that credit where it's due, because I was praying, fiercely, praying, just give me anything, just show me the way.

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And so when I said simultaneously I was also in the back of my mind, planning a move, a personal move, like I need to get out of this house and move somewhere else.

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And now, with being passed up on this promotion, it was like do I even have the money?

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How much do movers cost?

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I have no idea, let me start researching this.

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And so I start researching moving companies and something became.

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I became something aware, became aware of something quickly in my research, right?

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So the I took about a week to start researching companies, because the first day I'm like, okay, local moving companies, and I couldn't find one that had more than three and a half stars from a review standpoint.

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So I'm like, wait a second.

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So I looked over here and I looked over there and I'm like, literally, I'm like what's going on here?

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So then I just became curious.

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Over the next week I started researching moving companies East Coast to West Coast and discovered that was a general consensus across the United States that we have an industry here that is so lacking from a service standpoint, from a processes standpoint, a lot of things right Now that I'm in it.

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I figured a lot of things out along the way, but I was just very curious about the idea that this whole industry exists and we have to have it.

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It's an industry that people can't go and move those heavy things themselves.

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You have to hire services in a lot of cases and it's this bad.

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So it just clicked.

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I don't know much about moving, but I know people and I know people services.

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I know client services.

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I've been running everybody else's million dollar businesses since I was 19 years old.

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So what, if how, would I learn the moving?

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I worked on all my trucks the first year.

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That's how I learned, and then, after the first year, I didn't have to work on my trucks anymore.

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Now I will.

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If I have to go and work on my truck next week, I'll do that.

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I'll get to it by any means necessary.

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But yeah, so now I have a team of lots of people that are doing a phenomenal job of maintaining and managing Charlie's Angels Movers, the organization that's allowed for me to take a step back and start other businesses along the way.

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That are all really in the vein of meeting a need, meeting a need in my community.

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That's awesome, that's awesome, and I'm going to talk about that.

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As far as you're going to say so let me ask you something.

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So what sets you, your moving company, apart from others in the industry?

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Since you did the research and I know you did all that I'm sure you have what sets you apart?

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First of all, what sets you apart is that you're a woman that can do this.

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Yeah, that's true, not very many women in my industry that are managing or owners, definitely.

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I went to a couple of conferences recently which was the first of that kind that I've ever plugged into industry conferences back to back in Orlando and Tampa and yeah, that was the standout thing, that I was one of very few women in the room of 250 people oh, 200.

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Well, 180, I think, was the max participation at one of them and yeah, maybe less than 10 women.

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So that sets us apart.

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For sure that's curious to people and they have questions how did it start?

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Why did you choose this?

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So, yeah, I do like to answer that question for people because they are curious.

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But also excellence in service.

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I think from a people standpoint, from a connectedness standpoint, we are all very similar in the sense that if we're doing business or if we're asking for somebody to provide us a service, we all want the same things out of that service experience.

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That's a universal truth, right?

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So I feel just it's not, it hasn't been rocket science.

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I've just been checking the boxes of kind of low level, making sure that is managed at a high level, low level expectations managed at a high level, and you know that.

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And then, building on that, being very selective with our hiring process.

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So we're sure that we don't want just anybody on the Charlie's Angels Movers team, right.

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We're very selective with who we bring on board.

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It has to be the right fit for many reasons so, and we care about this.

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So that's another thing that I feel like sets us apart is we care about this right.

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We're infusing that concept right and that culture into everybody that joins the organization.

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The expectation is to care about this, to take pride in what you do at a certain level, or else you wouldn't necessarily be the fit that we're looking for.

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So the standard is great and the expectation is high.

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So everybody that's coming on board is either going to level up and rise to the occasion, or we're going to shake hands and part ways and decide that we're not a good fit for each other and rise to the occasion, or we're going to shake hands and part ways and decide that we're not a good fit for each other.

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That's awesome because you're, you have people's, their valuables, in your hands when you're moving them right.

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So you need to make sure there's trust involved.

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As far as how do you trust people?

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Yeah, so what?

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Let me ask you something.

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That's for us, the logistics and planning.

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What should customers consider when moving, when planning to move, what should they consider?

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And they pick up the phone and say, charlie, I want you to move, because I want to.

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And it was amazing because you said you moved Bonnie Ross Parker, which is our networking.

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She is the Experience Connection, she's also on my podcast.

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So how did that work?

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And you moved her from here, georgia to Florida?

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Right, we did.

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Yeah, bonnie was a pleasure to work and facilitate with and I met her through that group, actually representing Charlie's Angels Movers, and when I first met her she said oh, we're planning an upcoming move and I'm like I would love a chance to win your business type of scenario.

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So that worked out, as it were.

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But what was sorry, ms Wanda?

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What was your question to me that I'm answering?

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When they're planning the moves.

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What should they consider?

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What should customers consider?

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So at inception and there's a lot on our website and on our Facebook page, on our Instagram and we're ramping that up as we go into a busy moving season here in the next month of where to start and kind of guidelines and checklists of where you can start.

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So a lot of people like hard copies or just something that they can reference so you can start.

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So a lot of people like hard copies or just something that they can reference, so you can look for that on our website within the next 30 days.

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But really start by selecting a moving company, and I like doing things in threes.

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So get three quotes right, so that you have a good general, just jumping off point and point of reference, right.

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You can compare notes, and when I say compare notes, it should start from the beginning, the beginning being you submitted a request online, right?

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So how quickly is that company getting back to you?

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The speed in which they contact you back all those little things matter in our world from a logistical, managing, logistics standpoint.

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So, generally speaking, those details matter and should jump out at you.

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But shop three different moving companies, start there and really let the one that you get a sense and a feel for that's being pretty consultative over the phone already, just from a hey, I'm calling to get a quote.

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Those are the kind of details that you should pay attention to because if it starts there and that's a good experience, you could expect additional parts of that experience that are going to be great to follow that right.

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So, starting with check the base level boxes, find you a moving company as we go into busy peak season, which it's April now, right, so our busy season has already effectively started, but the industry standard is June, july and August.

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Depending on the size of the moving company.

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People are booked four weeks out as you start to get into the busy season.

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So just making sure that you're factoring that in from a managing the move, managing your life standpoint is important.

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That is so true.

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So you and I wanted to ask you, because I know you were part of BNI but do you work with?

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Who's your client base?

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Do you work with realtors, personal people who want to move, or how do they find you?

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And this comes to technology.

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As far as the technology that you use, how do you promote your business?

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How do we market the business?

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Yeah, okay, so lots of different ways.

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So billboards have been key for Charlie's Angels Movers.

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I have billboards all over the city so most people definitely recognize, at least locally, if I'm going somewhere.

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They recognize me, or maybe my team, from the billboards or from being on our moving trucks.

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Right, I use a lot of actual photography.

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I do a lot of photo shoots and use our imaging and a lot of my marketing materials because I feel like that's a lot more relatable for our clients.

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They like to actually see that I'm very plugged into the community, so they see me all over the place doing my thing from a volunteer standpoint or just assisting, just doing my part to make my own little platform to make things better over here in my little neighborhood in Neck of the Go ahead.

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No, I was going to your billboards.

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I look at your billboards and see you with your little dog there and I was like oh, there's Charlie, I know her Charlie and Biscuit.

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Yeah, so we've just onboarded some other opportunities we launched in Houston.

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So we're launching the Houston market mail campaigns.

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They're quite a bit more strategic than your standard direct mail, which I'm not a super fan of direct mail unless you have a strategy behind it.

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So we do, so I'm feeling good about that marketing campaign.

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Also, the networking piece I think one of the things that you have to do and that's important is, if you're an entrepreneur, you get out in front of the community, you plug into these networking events, you plug into organizations and you show up.

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And it's important as an owner, especially a new owner, that the community sees you out and they get to meet the face of the company and meet the business owner.

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That has leveled us over the years.

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For sure, if I've been networking for six years, that was a very important and key component to our growth and to our success.

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So I think those have been our most effective marketing strategies.

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That's awesome and you really are doing it.

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I tell you Thank you.

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So let me ask you and you talk about the community and I see you doing a lot of this so how does your company give back to the local community?

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So lots of different ways.

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We get a lot of requests that I'm not talking about.

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So the majority of the things that Charlie's Angels Movers gets behind or supports, I would say that I'm not necessarily posting it on Facebook or it's not necessarily for the community to see.

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I try to make as much of that public just so the community can see what we're plugged into, what we're working to support, as possible, so that maybe people will be inspired to donate their time, donate their money to help us make that charitable event and piece of the business move forward and go.

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So really meeting people at their need is important to me.

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I'm doing a lot of volunteer work with homeless and the Ackworth Community Garden is one of my favorites because I personally have gotten really into gardening the last year.

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But also the Ackworth Community Garden is one of my favorites because I personally have gotten really into gardening the last year.

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But also the Ackworth Community Garden was a brilliant concept that Lori Perkins and her daughter Allie went to the city of Ackworth, spoke to our fantastic mayor, tommy Ollygood, and mentioned hey, what about this garden idea?

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So now over off of School Street in Ackworth we have the Ackworth Community Garden where it's all volunteer ran and driven donation funded.

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Basically, the Rotary Club has been a big player and lots of different local businesses have gotten behind it and thrown some money at that organization.

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But we've harvested thousands of pounds of food at this point and it all goes to people in Ackworth with food insecurities, elderly people with food insecurities.

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So I love things like that.

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I was supporting a charity a month last year by way of Brian's charitable pursuits at St Angelo's Pizza.

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So we would pick an organization that was out of Bartow County in Cartersville, one a month, and so all the proceeds from that event that was planned once a month, mid-month, all the proceeds would go and be donated to that organization.

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So lots of little projects like that.

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The Aerioki event is something that I've been a title sponsor of in the past, which has been a good event that has served the 9-11 Fallen Heroes Fund.

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So I'm no longer the title sponsor for that.

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I moved away from that and on to some other things.

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But that is still thriving and they're looking for good connections and things to make to just help it move forward.

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And then I'm proud to say that we've launched our own nonprofit at this point.

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So Charlie's Angels Movers Charity Truck was born and we are officially open and thriving.

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Our website is coming together for just the charity truck and it'll be done within the next couple of weeks.

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Then we'll be looking for a lot of people I found want to donate already before.

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Hey, charlie, see what you're doing in the community, I would like to give you some money to support that.

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So then I didn't feel right about taking the money because I wanted it to go through the proper channels and all those things.

00:17:38.840 --> 00:17:42.484
But now the nonprofit setups you'll be able to see on our website.

00:17:42.484 --> 00:17:48.874
I'm going to be very transparent with that because I think the transparency is a big key component to nonprofit.

00:17:48.874 --> 00:17:59.608
On the website it'll have a ticker with the money that's in our fund at all times and be very transparent that if we deduct from that, you'll be able to the public will be able to see exactly what we're doing with that money.

00:17:59.608 --> 00:18:05.290
So hope I'll be planning a ribbon cutting here with the mayor and the city of Ackworth here in the next couple of weeks.

00:18:05.290 --> 00:18:06.614
I hope to see you there, miss Wanda.

00:18:06.740 --> 00:18:11.708
but yeah, you let me know when it is, I'll tell you, and I was going to ask you your future events, but you are doing it.

00:18:11.708 --> 00:18:12.249
You know what.

00:18:12.249 --> 00:18:16.730
You are a blessing and you're an angel for everything that you're doing.

00:18:16.730 --> 00:18:19.703
You can see how God has given back to you and progressing.

00:18:19.703 --> 00:18:24.750
When we started with B&I, we all have risen to what God had planned for us to do.

00:18:24.750 --> 00:18:26.934
What are your company's goals for the future?

00:18:26.934 --> 00:18:30.823
Do you have anything else that you want to add to that.

00:18:30.843 --> 00:18:33.388
So I'm working on a couple of things behind the scenes.

00:18:33.388 --> 00:18:36.665
Off of the Charlie's Angels Movers grid, I'm building out a venue.

00:18:36.665 --> 00:18:42.327
Heaven on Earth Event Venues is going to soft launch this summer, so I'm super excited about that.

00:18:42.327 --> 00:18:49.242
Charlie's Angels chariots used car sales was born, so I'm buying and selling used cars.

00:18:49.303 --> 00:18:51.288
That started with filling a need.

00:18:51.288 --> 00:18:56.648
On my team I would hire one in three guys and they didn't have vehicles, so I thought do I start a car business?

00:18:56.648 --> 00:19:00.964
I convinced myself that I did, so here I am in that space, so that's working out lovely.

00:19:00.964 --> 00:19:12.593
And then I'm going to host my own conference, which I'm super excited about, to partner with a couple of keynote speakers that are going to jump on and support the conference.

00:19:12.593 --> 00:19:31.010
But October 10th and 11th we're going to host a moving masters conference in Ackworth, so we hope and anticipate that people will be flying around from all over the country, other moving company owners to plug in and two days of a seminar of just intense learning.

00:19:31.010 --> 00:19:44.172
Starting at the beginning, let me be your guiding points as it relates to, right out of the gate, teaching you and showing you and giving other owners some things that I wish that I would have had 11 years ago.

00:19:44.291 --> 00:19:50.924
Right, I just fell out of the tree and hit every branch on the way down and figured it out, which is okay, it works, it turned out well.

00:19:51.380 --> 00:19:52.123
But what if you?

00:19:52.143 --> 00:19:53.307
didn't have to do it that way.

00:19:53.567 --> 00:19:54.150
You know what I mean.

00:19:54.319 --> 00:20:03.451
So I'm really passionate about helping other entrepreneurs bring it to life right, Because I feel like God gave me that talent and those skill sets for a reason.

00:20:03.451 --> 00:20:21.528
So I need to make sure that I'm giving back from a professional standpoint and entrepreneurial standpoint and giving people the sauce, the juices, as it relates to here's how you can start, and here's how you can be wildly successful in the spaces that you step into from a business standpoint.

00:20:22.390 --> 00:20:24.180
Absolutely, and I love it, I love it.

00:20:24.180 --> 00:20:29.348
Yeah, so we're winding down, but I'm going to have you back on my show, girl, I would love that girl.

00:20:29.348 --> 00:20:41.201
You got so many nuggets to share here, especially with your nonprofit, because I want to keep up with you to see what you're doing outside of, what your company Charlie's Dangerous Movers and what other cities are you launching?

00:20:41.201 --> 00:20:42.282
Now you said Houston.

00:20:42.282 --> 00:20:43.683
What other cities are you launching?

00:20:44.184 --> 00:20:51.992
So Houston, and now we're going to also take a look at South Carolina North Carolina market, probably in line next because there's a need.

00:20:51.992 --> 00:20:55.856
There's a need in those markets, so we will look.

00:20:55.856 --> 00:21:04.210
Washington State, where I'm from, has been on the table too.

00:21:04.210 --> 00:21:11.888
So really, just to be able to one stone and spend some time in Washington State, which I like to do I'm from Spokane maybe something like that and then also the conference that I'm hosting in October.

00:21:11.909 --> 00:21:16.987
As you start to see the marketing ramp up and get out there on social media, which you were reminding people too, that it's not just for moving owners.

00:21:16.987 --> 00:21:28.875
So there'll be a lot of things that are proprietary and industry specific, but most of what we're talking about in teaching, even the keynote speakers that are coming in to share knowledge and all that type of thing it's just for entrepreneurs.

00:21:28.875 --> 00:21:36.413
There's going to be so many things to be learned that are going to be incredibly valuable to people that it doesn't just apply to moving owners.

00:21:36.413 --> 00:21:43.227
So, particularly female business owners Right, that's one of my passions Minority female business owners.

00:21:43.227 --> 00:21:47.070
I feel like I have a lot to say that could really help people and level people.

00:21:47.070 --> 00:21:50.527
So this conference will be about more than just industry owners.

00:21:50.527 --> 00:21:52.386
So I can't put enough emphasis on that.

00:21:52.386 --> 00:21:55.126
So hopefully the community will come out for that as well.

00:21:55.890 --> 00:21:59.766
You let me know, because I definitely would love to join you for that, so anything you're doing.

00:21:59.766 --> 00:22:02.248
So, charlie, tell people how they can tell you.

00:22:02.248 --> 00:22:03.029
It's just so much.

00:22:03.029 --> 00:22:07.644
You're just a wealth of knowledge, wealth of helping God.

00:22:07.644 --> 00:22:09.810
I really can't say enough how much I appreciate you as far as it.

00:22:09.810 --> 00:22:13.150
But tell people how to get in touch with you, you can.

00:22:13.944 --> 00:22:14.798
Give us a call.

00:22:14.798 --> 00:22:19.380
Our primary phone number is 678-523-5353.

00:22:19.380 --> 00:22:22.064
Definitely, check us out on our website.

00:22:22.064 --> 00:22:24.410
Charliesangelsmoverscom.

00:22:24.410 --> 00:22:25.893
That's everything with an S on website.

00:22:25.893 --> 00:22:27.435
Charliesangelsmoverscom.

00:22:27.435 --> 00:22:29.059
That's everything with an S on it.

00:22:29.059 --> 00:22:32.222
Charliesangelsmoverscom.

00:22:32.222 --> 00:22:33.228
Charlie's Angels Movers Charity Truck will be com.

00:22:33.228 --> 00:22:35.279
We'll be live here within the next couple of weeks, so you'll be able to check that out as well.

00:22:35.279 --> 00:22:49.788
And then we're on all the social media platforms LinkedIn, instagram, facebook, tiktok so you can virtually find us anywhere If you're driving down one of many roads you might catch a billboard and our phone number's on that as well.

00:22:50.881 --> 00:22:53.346
But never too hard to get ahold of us, that's for sure.

00:22:53.346 --> 00:23:01.202
And if you call our primary office number, that 5353 number, if you can't reach anybody in the office you can always text and that comes immediately to me.

00:23:01.202 --> 00:23:04.451
So I'm pretty responsive to and for my community.

00:23:07.420 --> 00:23:08.122
Yeah, I appreciate that.

00:23:08.122 --> 00:23:10.006
I appreciate everything you did and you talked about.

00:23:10.006 --> 00:23:18.387
I'm just blown away with all the stuff that you're doing and I'm so proud of you and I wish you definitely congratulations.

00:23:18.387 --> 00:23:31.409
But thank you for being on my podcast and for this to come out and how people will see the what's more what you offer Just not just the mover, but all the other things in the community that you offer.

00:23:31.409 --> 00:23:33.623
So thank you so much for being on my show.

00:23:34.305 --> 00:23:35.026
You're welcome.

00:23:35.026 --> 00:23:37.029
Let me know when the just hit.

00:23:37.029 --> 00:23:39.505
Just contact me when it's ready for round two.

00:23:39.505 --> 00:23:41.876
I'll tell you about the next phase of things that I'm working on.

00:23:41.876 --> 00:23:43.343
I know we're out of time today.

00:23:43.522 --> 00:23:44.766
Yes, definitely, definitely.

00:23:44.766 --> 00:23:47.993
No, I definitely will, but thank you again for being on the Ready Set.

00:23:47.993 --> 00:23:57.923
Collaborate so viewers or listeners and actually it's going to be on YouTube as well Make sure you subscribe, follow and share Ready Set.

00:23:57.923 --> 00:23:59.106
Collaborate with Wanda Pearson.

00:23:59.106 --> 00:24:00.329
I also have my own.

00:24:00.329 --> 00:24:02.173
I did my own brand.

00:24:02.173 --> 00:24:08.452
It's called podcasterswandapersoncom that you can see all of my, everything that I'm doing.

00:24:08.452 --> 00:24:09.826
You get to learn more about me.

00:24:09.826 --> 00:24:12.067
And also make sure you reach out to Charlie.

00:24:12.067 --> 00:24:14.526
She is a wealth of knowledge and she definitely would be.

00:24:16.131 --> 00:24:26.450
I'm just blown away with everything you're doing, charlie, so thank you so much I appreciate you being on the Ready Set Collaborate show have a great rest of the week Okay.

00:24:32.902 --> 00:24:35.327
Thank you for tuning into this episode of Ready Set.

00:24:35.327 --> 00:24:37.133
Collaborate.

00:24:37.133 --> 00:24:43.089
For more information about the host head to WDPearsonAssociatescom and that's P-E-A-R-S-O-N.

00:24:43.089 --> 00:24:44.642
Want to connect?

00:24:44.642 --> 00:24:58.733
Send an email to Wanda at WDPearsonAssociatescom and, as always, stay tuned for the next episode of Ready Set Collaborating.

From Corporate Obscurity to Entrepreneurial Luminary: Charlie Darrien's Story of Transformation and Triumph

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