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Welcome to Ready Set Collaborate podcast with Rhonda Pearson, where we will dive deep into the world of networking, collaboration and partnership, unlocking the secrets to a successful team working within innovation.
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Whether you're an entrepreneur, a creative professional or just someone eager to understand the power of networking and collaboration, this podcast is your go-to resource.
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Join us as we explore the stories, strategies and insights from experts, entrepreneurs and thought leaders who have experienced the magic of networking and collaboration to achieve successful results.
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Tune in to Ready Set Collaborate podcast on a journey towards achieving your goals with host Rhonda Pearson.
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Hi, I am so excited to have my episode two with my very own special guest, bonnie Ross Parker.
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Bonnie, I am just so excited to have you.
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But let me read your bio first, okay, because I mean, it's just so much that you actually have done that you do, and that is what's the blessing to have you as my first guest.
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So Bonnie Ross Parker is an award-winning guest.
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She'd be in her career as a school teacher years later she pursued entrepreneurship as a successful regional director of mailboxes, et cetera.
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Wow, bonnie, I'm excited.
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After 12 years she remarried, moved from DC to Atlanta and began her lifetime career as a mentor for women and accomplished author and established her unique platform.
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Experience Connections.
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Tagline Woman Make it Happen, bindings and Legacy is teaching the value of networking and collaboration to strengthen and support women personally and professionally.
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But what I'm going to do, bonnie, I just want to some acclimate.
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I feel like I'm here with a movie star here, because I mean, you just you just.
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I wish my grandkids were on here so they could hear that.
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I am just, but some of the things I'm just going to point out here is for, as you was recognized as the distinguished businesswoman part of the Princess Diana tour in Atlanta.
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That's amazing.
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And also you were the Atlanta business and entertainment exchange presented her with a leadership award for its inscription.
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Thank you for your commitment and dedication to the Atlanta community.
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And, last but not least, but there's a lot more I just want to, you know, put out these here.
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She actually has several books and she oh my God, we don't talk about your ebook as well, bonnie how you do your networking.
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So, bonnie, without further ado, I'm going to ask you a few questions so we can get this party started.
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So let me know, how did you get involved with networking?
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Well, you know, it's really interesting because they it's my bio and just a recap.
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I started out 12 years as a school teacher.
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So the only networking I ever did was in the teacher's lounge, parent-teacher conversations, you know, conferences, and that was it.
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But when I love teaching my husband at the time the CPA we decided to invest in mailboxes as a separate concept and I became the regional director for Montgomery County, maryland.
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I know all of Ducie, which was a pretty big undertaking.
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So if I was a classroom teacher, suddenly become a retail owner and responsible for growing a franchise.
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I joined the Chamber of Commerce and I will tell you a lot about what got me started.
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Because my next-door neighbor business.
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I said I'm helping build a business.
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I mean I'm just standing here, I don't know what to do, and he said you've got to join the Chamber.
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That's where you'll meet other business people, tell them about your business.
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Well, when I joined the Chamber, there were a lot of things that I witnessed that I didn't like.
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It was a lot of selling, it was a lot of pushing.
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I felt like there was a lot of almost like getting to the finish line first kind of thing and I just had to feel comfortable.
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So little by little I started to come up with my own plan and my own plan actually was producing results.
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It started back in literally in 95, at no 83 when I first started Know Boxes et cetera, and from 83 to 95, I built that business.
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But I built my networking skills and I became known for that because of what we're going to share in our time together, of how the networking agenda can make a difference in more success and in the global world relationship.
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So it's certainly a good plan.
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I really you are just really inspiring me because I know when I came from corporate I didn't know how to network and your group I joined B&I, but your group I joined Experience Connection.
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I want you to tell me a little bit about that as well.
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It was the one that actually gave me out to do more of what I'm doing, and your Experience Connections helped me grow my business.
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So tell me a little bit about Experience Connections, how you created that.
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Okay, well, we moved to Atlanta.
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So what did I know how to do?
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Network?
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Don't have a business, a newly married woman moving into a community, they didn't know anyone.
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So I started to network and I joined the Atlanta Chamber of Commerce no surprise, and I would meet people and find out what they're doing and so on.
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And little by little I became more comfortable and I found myself gravitating toward women women in business.
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Now, I didn't have anything to offer back then, remember, because I didn't have a business, I wasn't promoting anything.
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I did do a little dabble with things, but no, enlarging, excuse me.
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But what I decided to do was mentor.
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I knew how to mentor because I had done it with franchise owners.
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So here on Networking, I'm meeting women that are maybe just getting started, maybe also start doing kind of business.
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So I started a mentoring group.
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It was called the Red Door Red for Energy and Door for Open, opening Up Doors and we met at the Atlanta Bread Company.
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This was before experience, connections were created and for about three years, wanda, I had every single Tuesday from 7.30 to 9, you could come If you were a woman.
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You could come by the Atlanta Bread Company in the back room and you would find me with other wannabes or established entrepreneurial business women and you would talk about how would be more successful and I would train and practice and let them practice.
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That's what I did for a number of years.
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So I took my skills.
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That is mostly involved.
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And what happened from that is I got to the place where I said to my husband, joe, I'd like to do something for income, but I don't know what to do because I really don't want to do business.
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So he said, instead of doing a little big man at the bread company, why don't you start in your own organization, which at that time was called the Joint Connecting?
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Start your own and meet in our home.
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So I did.
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I just this women that I was meeting, I was giving one more chance to meet other women that I was meeting.
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Right, and I'm starting in our home.
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And you know those early days, wanda, I'm not exactly.
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I could have four women show up, register and show up for meal and do network.
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And it got to where I was doing it twice a month, 20 at one time and 20 at another time and from that I began to it was somewhat incomprehensible, but from that I recognized that it was a huge need for the face to face opportunity for women.
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Bni is mixed gender, the chambers mixed gender.
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This was for women a safe environment to talk about business, to talk about challenges, to promote.
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And so I started that in 2002, that was seven years after I moved to Atlanta.
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So I did all of that networking, that mentoring.
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And then a very wise participant said you're a franchise expert, why don't you franchise this?
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And I'm like it never even occurred to me at that time.
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My solo thing was very rewarding.
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And then a bunch from 2002, I was fined to oh wow, sound of franchise for the licensed program.
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So teaching, entrepreneurship, networking, mentoring I was sure there was an inch and that's what we called it, you know.
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Yeah, and it's funny because and I want to talk about collaboration next but yeah, it was funny because when I first joined, I joined as experience connection and I heard all the stories about Bonnie Rose Parker.
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He used to be joint connecting.
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You had to change it because they thought it was a dating website and you know.
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So I met some ladies that knew you before I joined experience connection I think I've been in about five years now and they knew you and they said how, even if you?
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I remember one day later she said she had just her business closed down and she was coming in to present her business.
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But it was there when she said but Bonnie told me come anyway, come anyway, come as you are.
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So I really and the love that you give to these women, to us, and how you started this process of creating this for women, networking, because you know, bonnie, talk about being I right, being I.
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It's like you know, it's not as personal as this and my next guest I'm going to have one.
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She actually ex me to join with just Christine Powers.
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So I am so happy that they have it.
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But tell me, what about collaboration?
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How did you connect all of this network?
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And I can see what is going networking to collaboration.
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How did you come into that?
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Well, you know you meet, you meet with my case.
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I'm going to focus on this because I'm going to focus on here what we hear in the jury.
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It's different, you know, some bossy, busy, busy, running off community, but we will only collaborate, we will only create people that are comfortable, right that we have the same value system, we have the same desire for mutual success, we have the same desire to to help each other achieve what we need to be capable of doing right.
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So my networking lens itself because first you are the first you're starting with a conversation.
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You and I we start with a conversation.
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We get to know you want to I hear more about what you're looking for, or some of the challenges you're facing, and maybe competition, maybe that men are more likely to do business with a man.
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You know, whatever, whatever happens to be one, I just being sort of widely injured.
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Collaboration piece happens when you and I have some collaborative, some, I'm sorry, some commonality and you say you know what I can introduce you to people that I think are willing, like the service is.
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And then you say to me you know what I know people through in that case it was prepaid, legal might be interested in your organization.
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So then we begin to do some planning where I'm doing something for you and you're not in term but willing to say you know what there are things that I can do for you also, and that comes down to networking and creating relationships that foster an interesting and needing a desire to say Wanda, I have a way to help you, bonnie, you know what I can give you, some things that can serve you as well.
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That collaborative piece doesn't happen over a lot, it's relationship and getting to know the individuals and what they're doing.
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That fosters a desire to, and then Google, maybe a big collaboration.
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So I only see it's a conversation, it's a connection, it's a collaboration, and then you create something big and then what you could have done in the beginning Start with a conversation, you find something in common and you work well, and I had all kinds of opportunity to do that with the portion of my work she might have been.
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That's awesome.
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That's awesome.
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You're putting out a lot of great nuggets out here, but I know we're getting closer, I think.
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But I want you to get into.
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Bonnie has an ebook how to Be an Effective Networking and I want Bonnie to give these tips because everything in your ebook and we're gonna actually add that to the show how you can get her ebook.
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But you had some tips and you gave me three tips how to be an effective network, differentiate, differential.
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Yeah, be memorable, make a difference.
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Yeah, that's it.
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So tell us a little bit about that.
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And we only got five minutes, but I just want you to-.
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Okay, and I would love to do that.
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Okay, so most people go to a networking event with a file or business their own business cards Taiwan.
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If you ever need somebody you know to help you network, here's my call Taiwan, if you're interested in one of them.
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That is not the agenda, it's from a judgment result.
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So the differentiation piece starts with you walk in and you're a name tag.
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You make it easy for people to see your name, to remember who you are.
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Okay, you walk in with the name tag and your agenda is who can I meet that I can support?
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Well, it's interesting that I might find a way to introduce her to someone else.
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But one of the things that I think has been very effective is looking for somebody that's not engaged in a conversation and you don't go up to them and say, oh, I see you have no one to talk to.
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You go up to them and say you know what?
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I just saw you and I just couldn't help but say I really need to know a little bit about you.
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I never say what do you do?
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I meet somebody.
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If they have a name tag, that's helpful.
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And then you say we're both in the same, we're both here at the Chamber of Commerce.
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What brought you here today?
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Are you an member?
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Have you participated in other networking events that bring you back to this one?
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So we begin that conversation.
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That's how you differentiate, the way you don't differentiate, the way you're the same as everybody else is.
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Here's my business card.
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What do you do?
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Here's my business card.
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What do you do?
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I like to ask you people, I like to engage in conversations that are already happening, you know.
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So that's the first piece, the being memorable, which is two words.
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There's two parts Be memorable of what your behavior.
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Again, some words to differentiate your behavior.
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And be memorable for your appearance.
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You don't show up in an event looking lazy.
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You don't show up in an event either either overdressed or underdressed.
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And the same should be true of what you have to say.
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Be memorable, because I've said to you you know what, before we enter a conversation, one, I have to tell you I really love that necklace and that outfit that you have on.
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It's quite becoming Somebody.
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You know what I have to tell you you're one of the most interesting individuals I've met in the New England.
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I would love to do a business card because I'm gonna follow up with you Now for 15 business cards.
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That's not following up.
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If you're having a conversation, when I say to you, wanda, I'm gonna call you because I've been in an event coming up in a couple of weeks, I'm gonna call you and if it's been doing well, I'll pick you up.
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Otherwise you can meet.
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That is when you're being memorable.
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Somebody is expecting you to hear from me.
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The second part of being memorable is your appearance.
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Wanda knows I always wear cowboy boots, always.
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So even during COVID, wanda, I'd be in a store and somebody would be behind me and we'd have our masks on and she'd say, bonnie, is that you?
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And I'd turn around and she recognized me because I had my cowboy boots, even though we weren't physically Make memorable.
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But I've no winning that.
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We're a certain color scheme.
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I know women that collect certain pins and loans were a pin.
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Make them with special ties.
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They can wear collar shoes.
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So the first one you're into differentiating, starting conversations and make people, so you're very welcomed in front of all.
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The second one is to be memorable.
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Let's kindly present yourself the questions you ask if you wanna follow up with somebody.
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You look at the one.
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The other piece, of course, is how do you dress you like how you come across.
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The last one is making a difference, and that's my favorite.
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I have these.
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I just I have this thing that you never know who you're gonna meet and the difference that that person can make in real life.
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And you never know who you're gonna meet and the difference you can make from that person's life, you know.
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So I like to introduce people I know to people they need to meet and I like to introduce people I meet to people they need to know why.
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Because you never know how a conversation, a connection, a collaboration can happen just because you were willing to change your agenda.
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Look for people that you feel that you can support and who will eventually want to support you and build on those relationships.
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You know it's better to walk away from them than to have five parties.
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And I can follow up with these five people.
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I can send them a note, I can invite them, I can introduce them with some, then come back with a stack of cards and you don't even wonder who they are.
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It's a Christian Israel estate.
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This one is a financial problem.
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This one has a floral shop.
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This one, you know, does events and it doesn't have any meaning for you.
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Yes, all right.
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Point of connection is you come with the agenda you know you're gonna look for, look out for ways that you can reach people.
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They will in turn remember you because of the way you were approached them.
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You come back with three, four, five business cards and that we could follow up.
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Now it can be like I said, it can be a note in the mail.
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I over the course I don't know hundreds.
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I used to take two business cards.
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This is the absolute change.
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I'm able to move them over.
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I used to take two business cards, laminate one and put it in the mail with the luggage tag, the laminate business card for a luggage tag with the note, and I did that consistently with people that followed up.
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Wow and that's.
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I don't like the tags out there that were Bonnie Ross, punk and Wothers Tags.
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And you know, and that's memorable.
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That's memorable because they know what Bonnie gave me this, and that makes a big difference.
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I love that.
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I love that.
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So your ebook is called Quick Connection ebook, which I love, Bonnie's, all of these tips, which I love, and I'm gonna have Bonnie back on my show.
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But I wanna ask she, she gave me her clothes and Bonnie, do you want me to reach out the clothing and you wanna say it what?
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you want me to do.
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You can try and say it again, just don't hear it for me again.
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Okay.
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So and I'm not so.
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It's an introduce people you meet, two people you need to know.
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Introduce people you know to people they need to meet.
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You never know who you will meet and the difference you can make in someone's life.
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You never know who will meet you and the difference you can make in their life.
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Networking is all about connection and collaboration.
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Make every connection count.
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I love that.
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I'm gonna put that on my wall.
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I love that.
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I love it.
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So, bonnie, tell us how they can get in touch with you.
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Okay, well, I have my own website, which is Bonnie Ross Parker, but I like to introduce my husband when I'm when people go on loan, so it's easy.
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It's Bonnie, the only one.
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Bonnie and Sharon be a child of that family and you'll learn a little bit about what he's up to and when you learn a little bit about me.
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The other one, which is the one that's the organization that I well have totally managed and well taken over the entire project, is experience connections, but it's without the fees, so it's experiencecollectionscom, and you'll get to meet some of our neighbors or get to meet our CEO or trainer and so on.
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And the last thing is it's just with being Ross Parker at GMRVAP.
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That seems as one should be letter being local be Ross Parker at GMRVAPcom.
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I always respond to emails.
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I will go to Florida.
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If somebody's listening to this that would like a little more information on some training, I'm happy to talk to somebody We'd like to know more about experience collections because they know that by working with our neighbors and with me, we're going to sell a little bit of business, of a lot of information, and I'll do this one for you.
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That's awesome.
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That's awesome.
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And the training is my deal.
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I love it and actually I was looking at this one, your website to experienceconnectionscom slash women make it happen, because you know what, bonnie?
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We are making it happen in this world.
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We are actually bringing those connections.
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We're bringing those collaborations, and collaborations that's always been dear to my heart.
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How can I connect, and I totally agree how can I connect to someone?
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When I hear something about somebody and they said, oh, I'm looking for this person, I go to my resources and say I think he would like be a good partner with this.